In the early period they lived in a harsh land, but did manage to grow crops, raise guinea pigs, and be part of Inca trade. In the sixteenth century their population may have been as high as 155,000, but the population dwindled due to disease. In the eighteenth century the Puruhá language had disappeared with the people switching to Quechua languages. Interestingly this switch solidified itself well after the end of Inca Empire rule as the local Catholic Church preferred Quechua. This caused some decline in any distinctiveness they had from Quechua peoples.
That stated like the Quechua the Puruhá after the eighteenth century still expressed dissatisfaction with their rulers from time to time. In 1871 Chimborazo Province saw a rebellion of indigenous people, that included many Puruhá and was led by Fernando Daquilema, over taxation and labor drafts. The Riobamba Canton being the main area of fighting. The rebellion caused whites and mestizos to be expelled from Punín. Despite initial successes though it ultimately failed. Many of the Puruhá received amnesty from Gabriel García Moreno government, but a few leaders, including Daquilema, were executed. The effects of the rebellion might have also been limited, but it gained legendary status in the province's history.
On converting to Catholicism many of them transferred some of these ideas onto their new faith, while also sometimes mourning that the "whites" now had more power. In the 1960s Evangelicalism began increasing amongst their people and, in many Puruhá areas, became dominant. This is seen, at least in part, as being caused by the teetotalism of the missionaries. In the past that aspect of Evangelical missionaries had been unappealing, but a rise in expensive commercially bought alcohol, and in alcohol-related accidents, is argued to have made teetotalism appealing by the 1960s. The absolute rejection of alcohol was also linked to a sense of improvement for the Puruhá as a people. In addition Evangelical missionaries also may have gained popularity by having a general emphasis on healthy living.
- Life and Death in Early Colonial Ecuador by Linda A. Newson, pgs 46-50. Books.google.com. Retrieved 2013-09-06.
- Remembering the Hacienda by Barry J. Lyons. Books.google.com. Retrieved 2013-09-06.
- Highland Indians and the State in Modern Ecuador edited by A. Kim Clark and Marc Becker, pg 251. Books.google.com. Retrieved 2013-09-06.
- Gabriel García Moreno and Conservative State Formation in the Andes by Peter V.N. Henderson, pgs 200-202. Books.google.com. Retrieved 2013-09-06.
- Accounting for Fundamentalisms edited by Martin E. Marty and R. Scott Appleby, pgs 79-98. Books.google.com. Retrieved 2013-09-06.