From Wikipedia, the free encyclopedia
Jump to: navigation, search
Industry Video hosting
Founded 2010
Founder Brian Lisi
Rich Johnson
Bob Frank
Headquarters New York, United States
Key people
Brian Lisi - CEO
Bob Frank - President
Rich Johnson - Chief Revenue Officer
Products Digital streaming of concert and music documentaries
Website www.qello.com

Qello is an on-demand digital entertainment company.[1][2][3] Qello Concerts is an over-the-top content[4] streaming service for HD concerts, music documentaries and related films.[5][6] It licenses a variety of long-form concerts, documentaries, behind the scenes footage and interviews from both major and independent music labels.[7][8] Its catalogue includes music ranging from classic rock to alternative rock to pop, from the 1920s to today.[9][10] All videos on Qello are in HD and are professionally produced concert films or documentaries.[11][12][13] Most are produced for theatrical release, TV release or DVD.[9][12] Qello personalizes content based on user location and behavior.[14]

The New York-based Qello launched in 2010 by co-founders Brian Lisi, Rich Johnson and Bob Frank.[9][12] Brian Lisi serves as CEO and Bob Frank as president of Qello.[15][16]


In May 2011, Qello was given one of Google’s Developer Sandbox spots at Google I/O.[17]

In June 2011, RightsFlow, a licensing and royalty service provider, entered into an agreement with Qello, providing them with a service for royalty reporting, ensuring that rights holders are properly compensated for the use of their creative work. A percentage of all monthly revenue goes directly to the content provider.[18]

In May 2012, Qello and EMI music entered an agreement, expanding Qello’s library with content from EMI’s library as well.[19] EMI was a British multinational recording and publishing company.

In April 2013, Qello launched a music blog designed to feature original content called Inside the Q.[20] Ben Fong-Torres, former editor for Rolling Stone, is the Senior Editor.[21] Inside the Q bloggers introduce Center Stage and Breakout artists being featured on Qello, as well as information about New Music Tuesdays, the apps new releases.[20][22] The blog also has reviews of the concerts and documentaries featured on Qello with Fong-Torres’s accounts of personal encounters and interviews with many of the artists.[23]

As of July 2014, Qello has 3 million registered users in more than 160 countries.[14] Qello has more subscribers in more countries than any other digital video service after Netflix.[14]

Qello Concerts[edit]

Qello Concerts

Users can access Qello via its mobile app available on iOS and Android, its YouTube channel, Amazon’s Kindle Fire, Windows Mobile, and Sony and Samsung Smart TVs.[21][24][25] Users can log in using their Facebook or Twitter account, or by creating a login.[26] If using a device supporting iTunes, Qello scans the users iTunes library and suggests bands and videos the user may want to watch but had not previously purchased.[9] It also gives iOS users access to purchase audio tracks of artists directly through iTunes.[27] Qello allows users to create and share custom set lists.[3][28] All users get unlimited access to Qello TV, which has more than 30 channels of non-stop concert moments; they also get one track from every concert film.[9][28] Qello also offers an All-Access Pass giving subscribers unlimited access to every full-length concert and documentary in the library.[9][28]


Qello is also available on Sony and Samsung smart TVs, Kindle Fire, and iOS and Android devices.[29]

In December 2011, Qello was added to Google TV, and in May 2013, YouTube announced it would be featuring Qello as one of two channels launched in its new subscription channels.[1][16] This partnership allows YouTube users to access all of the content from Qello. Soon after, in June 2013, Qello was added to Apple TV, making Qello available everywhere that Apple TV is available.[24] The following month, July 2013, Qello was added among the Chromecast apps. In April 2014, the Qello app became available for Roku devices.[30] Qello was also a launch partner on the Amazon Fire TV.[31] In September 2014, Qello became available on PlayStation 4.

Qello was previously available on PlayStation 3 and PlayStation 4 via the PlayStation Network, but the service has since been suspended on these platforms.[32][33] On May 4, 2016, PlayStation users in North America were emailed notifying them of the suspension of service and were instead encouraged to use other platforms or the paid-service Amazon Prime. As of May 6, 2016, however, the Qello website still lists PS3, PS4, and PS Vita as supported devices.[34]


As of February, 2016, Qello supports payment using direct pay with a credit card, or PayPal as an integrated payment provider. However, they have publicly noted that PayPal payment may not immediately activate the All Access subscription on their site, and delays between payment and activation as long as 1-week have been reported.


  1. ^ a b "YouTube Adds Paid Subscriptions With Just 2 Music Channels: Qello Concerts & Rap Battle". Hypebot. Retrieved November 5, 2013. 
  2. ^ Devindra Hardawar. "Android billing grows up: Google Play finally gets in-app subscriptions". Venture Beat. Retrieved November 5, 2013. 
  3. ^ a b "Qello – The One Stop for HD Concerts and Music Documentaries". All My Faves. Retrieved November 5, 2013. 
  4. ^ David Holmes (October 24, 2014). "Qello is quietly building a "Netflix for music films" — and maybe building the future of digital video". Pando Daily. Retrieved November 19, 2014. 
  5. ^ Johnny Firecloud (22 April 2014). "Soundcheck: Qello’s Music-Film Streaming Service is an Overdue Gem". Crave Online. Retrieved 18 May 2014. 
  6. ^ "Qello Concerts Now Available on Roku Players". BusinessWire. 3 April 2014. Retrieved 18 May 2014. 
  7. ^ "Qello has you covered when your favorite artist/band is not in town". Sony Community. Retrieved November 5, 2013. 
  8. ^ "Apple TV Gets a Major Update Adds HBO Go, WatchESPN, Qello, Sky News, and Crunchyroll". Mac Spoilers. Retrieved November 5, 2013. 
  9. ^ a b c d e f David Downs. "Qello: A Music DVD Fiend's New Best Friend". Billboard. Retrieved November 5, 2013. 
  10. ^ Vincent Messina. "Bring The Concert To Your Living Room With Qello For Google TV". Cult of Android. Retrieved November 5, 2013. 
  11. ^ "Kenny Chesney Partners With Qello to Premiere His Tour Concert Film in 3D". Artist Direct. Retrieved November 5, 2013. 
  12. ^ a b c Mita Carriman. "The Business: Is Qello The New Netflix For Music?". Okayplayer. Retrieved November 5, 2013. 
  13. ^ "Qello". International Reviews. Retrieved November 5, 2013. 
  14. ^ a b c Laura Martin; Dan Medina (14 July 2014). "Leaders and Visionaries Series Qello CEO, Brian Lisi". Needham Industry Report. 
  15. ^ "Beyond the Blog: Four Music Blogs For This Generation". O Music Awards. Retrieved November 5, 2013. 
  16. ^ a b Caleb Hsu. "Qello: The World’s Largest Music Streaming Service on YouTube". Berklee Groove. Retrieved November 5, 2013. 
  17. ^ Francis Rey Balolong. "Qello Chosen to Present New HD Concert Films at Google I/O 2011". Social Barrel. Retrieved November 5, 2013. 
  18. ^ Louis Bedigian. "Qello's Revenue Share Could Pay Artists More Than Pandora". Benzinga. Retrieved November 5, 2013. 
  19. ^ "Company Overview of Maltby Capital Limited". Bloomberg Businessweek. Retrieved November 5, 2013. 
  20. ^ a b "Qello Launches Blog With Ben Tong Forres, An Example Of Smart Music Tech Marketing". Hypebot. Retrieved November 5, 2013. 
  21. ^ a b Whitney Matheson. "Cool app: Qello, a haven for music movies". USA Today. Retrieved November 5, 2013. 
  22. ^ "Developing Minds Want to Know: Q&A with Qello CEO, Brian Lisi". Appolicious. Retrieved November 5, 2013. 
  23. ^ "Rolling Stone magazine's Fong-Torres joins Qello to blog about concert films". New York Business Journal. Retrieved November 5, 2013. 
  24. ^ a b Nick Summers. "Apple TV gets HBO GO, ESPN, Sky News, Crunchyroll and Qello, as iTunes passes 1bn TV show downloads". The Next Web. Retrieved November 5, 2013. 
  25. ^ John Sciarrino. "The App Review - Qello". Maxim. Retrieved November 5, 2013. 
  26. ^ Aldrin Calimlim. "Qello's Latest Update May Be Music To Your Ears". AppAdvice. Retrieved November 5, 2013. 
  27. ^ Elena Marks. "Qello: the Netflix for Concerts". The Epoch Times. Retrieved November 5, 2013. 
  28. ^ a b c Chance Kinney. "Qello is What MTV and VH1 Used to Be". Chip Chick. Retrieved November 5, 2013. 
  29. ^ "Qello Inks Licensing Deal With EMI Music". PR Newswire. Retrieved 18 May 2014. 
  30. ^ Billy Steele (3 April 2014). "Roku devices can now stream Qello's concert library for $4.99 per month". Engadget. Retrieved 21 April 2014. 
  31. ^ "Netflix, Hulu Plus, Dozens of Other Streaming Apps Available on Amazon's Fire TV". Billboard. 2 April 2014. Retrieved 21 April 2014. 
  32. ^ "Now You Can Attend Music Concerts Directly from Your PS3". Push Square. Retrieved December 26, 2013. 
  33. ^ Holmes, Brian (24 October 2014). "Qello is quietly building a "Netflix for music films" — and maybe building the future of digital video". Pando Daily. Retrieved 28 October 2014. 
  34. ^ List of supported devices captured May 6, 2016

Further reading[edit]