Qoros

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Qoros Auto Co., Ltd.
TypeJoint venture
IndustryAutomotive
FoundedWuhu, Anhui, China,
December 2007
Headquarters,
China
Area served
  • China
  • Slovakia (Former)[1]
Key people
  • Chen Anning (President)
ProductsAutomobiles
OwnerBaoneng Group (63%)
Chery Automobile (25%)
Kenon Holdings (12%)[2]
Websitewww.qoros.com/global/
Qoros
Simplified Chinese观致汽车
Traditional Chinese觀致汽車
Literal meaningQoros Auto Co., Ltd.

Qoros Auto Co., Ltd. is a Chinese automotive manufacturing company headquartered in Shanghai. Its principal activity is the design, development, production and sale of passenger cars sold under the Qoros marque.

It was founded as a joint venture between Chery and Israel Corporation in December 2007 under the name Chery Quantum Automotive Corporation (CQAC); the name was changed to Qoros Auto Co., Ltd. in November 2011.[3] The current partners are Chery and Kenon Holdings,[4] which controls Israel Corp's investment in Qoros.[5] It develops vehicles that are differentiated in their design, safety, and connected services and that exhibit international standards of quality.[6] In December 2017, the shareholder structure of Qoros had a fundamental change with the entry of a new strategic investor, Baoneng Group,[7] who secured a 51 percent stake in Qoros for 6.6 billion RMB.[8]

Qoros has made a fierce attempt in strategy, trying to mix and match modules of key components, supplier networks, and human capital in a modular way. For example, the safety system is provided by Ford and the engine is provided by the Austrian manufacturer AVL. The top managers come from major automobile companies in various countries, such as BMW, Volkswagen, and General Motors.[9]

The first production model, the Qoros 3, made its first public appearance at the Geneva Motor Show in March 2013[10] and went on sale in China in November 2013.

Name[edit]

Qoros is an invented word. The Q is intended to represent quality, and the whole name to echo the Greek chorus, a collective voice in plays and music, reflecting the multinational nature of the company.[11]

History[edit]

It was founded as a joint venture between Chery and Israel Corporation in December 2007 under the name Chery Quantum Automotive Corporation (CQAC); the name was changed to Qoros Auto Co., Ltd. in November 2011.[3] Qoros was established as a 50-50 joint venture between Chery and Kenon's subsidiary Quantum. Kenon later took over Quantum's stake, making the current partners Chery and Kenon Holdings,[4] which controls Israel Corp's investment.[5] The establishment of the company took place during a peak time in the development of China's automotive industry, following the country's joining the World Trade Organization and amid a phase of rapid growth in vehicle production and sales.[12]

Qoros opened an office in Shanghai in September 2008.

In October 2009, Qoros signed a cooperation agreement with Magna Steyr.[13]

In June 2010, Qoros relocated its production plant to Changshu Economic & Technological Development Zone following an in-depth appraisal.[14]

In October 2011, construction of the first prototype was completed.[15] A formal unveiling ceremony was held at Changshu, Jiangsu Province, China.[15]

In 2017, Qoros announced a hiatus to retail Qoros vehicles throughout Europe.[1] However, they are looking into South America as a promising market.[1]

As of early 2018, private Chinese conglomerate Baoneng Investment Group had acquired a 51 percent stake in Qoros, leaving Singaporean investment company Kenon Holdings with a 24 percent stake and Chery with a 25 percent stake. Later in January 2019, Kenon Holdings transferred the 12 percent stake of its 24 percent stake in Qoros to Baoneng Investment Group for RMB 1.56 billion yuan ($230 million). Baoneng owns 63 percent of Qoros, Kenon Holdings owns 12 percent of Qoros, and Chery Automobile continues to own 25 percent after the deal.[16]

As of January 2020, Baoneng Investment Group purchased PSA’s assembly plant operated by Changan PSA in Shenzhen, a southern Chinese city where PSA builds DS models. Changan PSA is a 50-50 joint venture between PSA Group and Chinese automaker Changan Automobile. Changan sold its 50-percent share in the joint venture with PSA to Baoneng for 1.63 billion yuan ($234 million).[17]

By September 2020, Qoros 7, the first model of Qoros under Baoneng Investment Group's control was launched. The model is also the flagship model of Qoros, as it is the largest model offered by Qoros up to date.[18]

Sales[edit]

2014[edit]

Sales in China commenced in December 2013, and by the first four months of 2014 the company had sold 1,490 Qoros 3 cars.[19] The sedan is to be joined by a hatchback version in July 2014. By August 2014, Qoros had sold 2,540 cars. Qoros is not expected to make a profit in the early years, "as is usual for beginning companies."[20]

The total sales for 2014, the company's first year of operation, was under 7,000 cars, far below its planned capacity for 150,000 cars. This led to a change in senior management, including the chairman Guo Qian replaced by Chery deputy president and Jaguar Land Rover board chairman Chen Anning.[21] In February 2015, the company announced a new CEO, former General Motors' executive Phil Murtaugh.[22] Murtaugh left the company after less than a year.[23]

2015[edit]

Over 2015, Qoros sold 14,000 cars.[5]

2016[edit]

In 2016, sales of Qoros cars increased by 70 percent, totalling 24,188 for the year.[24]

The company had planned to sell models in Europe, and piloted sales in Slovakia, but in April 2017 it formally announced that it had no plans to sell cars in Europe for the foreseeable future.[1]

Models[edit]

Qoros 3[edit]

In December 2011, the company released an image of its first prototype,[25] which made its first public appearance at the Geneva Motor Show in March 2013 with the Qoros 3 sedan pre-production model, together with the Qoros 3 Estate Concept and Qoros 3 Cross Hybrid Concept.[26]

In September 2013, the Qoros 3 achieved a five-star rating in the Euro NCAP crash tests, making it the first ever Chinese car to achieve such a rating. It also received the highest score for safety of any car reviewed by Euro NCAP during 2013.[27]

In November 2015, the Qoros 5 was launched at the Guangzhou motor show in China, with sales commencing in March 2016.[28]

Qoros 5[edit]

The Qoros 5 is the second model of automobile from the Chinese manufacturer Qoros Auto, jointly (50%–50%) owned by Kenon Holdings and China's Chery Automobile Company at the time.

The five-door CUV was launched at the Guangzhou Motor Show in November 2015.[29] Sales commenced in China early March 2016.

Qoros Young[edit]

The Qoros Young is a compact crossover from the Chinese manufacturer Qoros Auto, after the holdings of Qoros was jointly (50%–50%) owned by Kenon Holdings and China's Chery Automobile Company, the Qoros Young was revealed as a rebadged version of the Chery Tiggo 7.[30]

Qoros 7[edit]

The Qoros 7 is the third original model of automobile from the Chinese manufacturer Qoros Auto, under the control of Baoneng Investment Group at the time.

Product Gallery[edit]

Concept models[edit]

eBIQE[edit]

At the 2014 Geneva Motor Show, Qoros displayed a concept electric bicycle called the eBIQE.[31]

Qoros 2 Concept[edit]

The Qoros 2 was first displayed at the 2015 Geneva Motor Show as a concept plug-in hybrid SUV.[32]

Qoros Mile 1 Concept[edit]

At the 2018 Beijing Auto Show, Qoros displayed a concept GT called the Qoros Mile 1 Concept.[33]

Qoros Mile II Concept[edit]

At the 2019 Shanghai Auto Show, Qoros displayed a concept shootingbrake called the Qoros Mile II Concept.[34]

Qoros Milestone Concept[edit]

At the 2020 Beijing Auto Show, Qoros displayed a concept sedan called the Qoros Milestone Concept.

References[edit]

  1. ^ a b c d "Axe falls on Qoros plan to sell cars in Europe". Auto Express. 20 April 2017. Retrieved 20 April 2017.
  2. ^ "Kenon Sells Half of Its Remaining Stake in Qoros to the Majority Shareholder for RMB 1,560 Million (US $227 Million)". 9 January 2020. Retrieved 14 April 2020.
  3. ^ a b "China's Newest Car Brand: Qoros". The Wall Street Journal. 28 November 2011. Retrieved 24 March 2012.
  4. ^ a b "Israel Corp. Officially Cuts Ties With Qoros". Jewish Business News. 12 February 2015.
  5. ^ a b c Qoros chief executive Phil Murtaugh to leave China-based carmaker Andy Sharman in London, January 6, 2016
  6. ^ "About Qoros Auto-Qoros Auto Official Site". www.qoros.com. Retrieved 2018-01-19.
  7. ^ "Baoneng Group's Strategic Investment into Qoros Auto Bring the Automaker into a New Era-Qoros Auto Official Site". www.qoros.com. Retrieved 2018-01-19.
  8. ^ "Qoros' new owner plans to be China's Tesla". Automotive News. Retrieved 2018-01-19.
  9. ^ Bartnik, Roman; Park, Youngwon (2018-07-02). "Technological change, information processing and supply chain integration: A conceptual model". Benchmarking: An International Journal. 25 (5): 1279–1301. doi:10.1108/BIJ-03-2016-0039. ISSN 1463-5771.
  10. ^ "This is the Qoros 3". www.topgear.com. Retrieved 2018-01-19.
  11. ^ "Company". Qoros Auto. Retrieved 24 March 2012.
  12. ^ "All-new Qoros brand to face fierce lineup of automakers". China Daily. 5 December 2011. Retrieved 24 March 2012.
  13. ^ "Chery and Magna Steyr join forces to penetrate Europe". Malaysia Automotive Institute. Retrieved 26 March 2012.[permanent dead link]
  14. ^ "奇瑞复活量子品牌项目 8月底可敲定品牌细节". Ichainnel. June 2010. Retrieved 26 March 2012.
  15. ^ a b "China's Chery launches new Qoros brand". Yahoo! Finance. 28 November 2011. Retrieved 26 March 2012.
  16. ^ "China's Baoneng boosts stake in Qoros". Automotive News Europe. 19 February 2019. Retrieved 1 November 2020.
  17. ^ "Baoneng to acquire PSA's DS plant in China". Automotive News Europe. Retrieved 1 November 2020.
  18. ^ "2021 Qoros 7 SUV 'starts a new journey' for the Chinese brand". www.caradvice.com.au/. Retrieved 1 November 2020.
  19. ^ Report – Qoros sells 1,490 cars in the first four months of 2014 Archived 2015-04-16 at the Wayback Machine Shrawan Raja, June 3, 2014
  20. ^ Israel Corp. Qoros investment mounts Globes 27/08/2014, 18:47 Aviv Levy
  21. ^ "Qoros CEO ousted due to poor sales - report". Globes. 21 December 2014. Retrieved 22 February 2015.
  22. ^ "Qoros hopes new CEO will boost sluggish sales". China Daily. 9 February 2015. Retrieved 22 February 2015.
  23. ^ "Phil Murtaugh to resign as CEO of China's Qoros Automotive". Automotive News. 6 January 2016. Retrieved 20 April 2017.
  24. ^ Qoros sales surge in 2016 By Li Fusheng, China Daily, 2017-02-03 16:51
  25. ^ "Qoros Automotive, A new Brand In The Global Market". Car Buzz. 29 November 2011. Retrieved 26 March 2012.
  26. ^ Madslien, Jorn (6 March 2013). "Geneva motor show: New car marque unveiled". BBC News. Retrieved 11 March 2013.
  27. ^ Finnerty, Joe (13 January 2014). "Safest car 2013: Euro NCAP crowns Qoros 3". Auto Express. Retrieved 2 July 2014.
  28. ^ "Qoros 5 SUV debuts at Guangzhou motor show". Auto Express. 23 November 2015. Retrieved 18 February 2016.
  29. ^ Wiltshire, Tom (23 November 2015). "Qoros 5 SUV debuts at Guangzhou motor show". Auto Express. Retrieved 18 February 2016.
  30. ^ "Qoros Young Compact SUV Revealed In China Is Not For The Elderly".
  31. ^ "Qoros 3 Hatch, eBIQE Concept debut China". China Daily. 24 April 2014. Retrieved 15 October 2014.
  32. ^ "Qoros 2 SUV PHEV Concept unveiled at Shanghai motor show". Autocar. 21 April 2015. Retrieved 29 April 2015.
  33. ^ "2018北京车展:观致MILE 1概念车发布". Autohome. 25 April 2018. Retrieved 21 April 2019.
  34. ^ "2019上海车展:观致MILE II概念车亮相". Autohome. 16 April 2019. Retrieved 21 April 2019.

External links[edit]