|Industry||Market research and public opinion polling|
|Founded||29 November 2010|
|Headquarters||One New Change, |
|Footnotes / references|
Qriously is a London-based ad-tech company. According to Bloomberg, Qriously "provides an online service for measuring location-based public sentiments in real-time". The company's business model is based around developing advertisements within mobile apps which display questions for users to answer. The responses are used to tailor other advertisements.
Qriously was co-founded by Austrians Christopher Kahler (CEO), Gerald Müller and Abraham Müller. The founders were working in China in 2007, where they created Urbian, a location-based mobile business that prefigured Foursquare. Two venture capital funding rounds ran out in 2010, so they focused on building Android apps that could be profitable, and this grew into asking mobile users simple targeted questions.
Qriously are headquartered in London, with further offices in Los Angeles and Paris.
On the day before the 2017 United Kingdom general election, Qriously and Wired published a poll showing voting intentions of 41% for Labour and 39% for the Conservatives. The final results were 41% and 44% respectively and so the poll did not correctly predict the outcome (which would have seen Labour as the largest party in terms of MPs, although not necessarily with a majority). However, the Qriously figure for Labour was closer than most of the mainstream polls in the run-up to the election.
Worst name in ad-tech
- "Qriously Limited". Companies House. Retrieved 18 June 2016.
- Kantrowitz, Alex (25 June 2014). "There Are Many Terrible Ad-Tech Names, But This One Is the Worst". Advertising Age. Retrieved 18 June 2016.
- "Qriously Ltd.: Private Company Information – Businessweek".
- O'Hear, Steve. "Qriously Raises $3.5 Million Led By Spark Capital For Its Question-Based Mobile Ad Network".
- Kiss, Jemima (18 July 2011). "Qriously: A question of keeping it simple". The Guardian. Retrieved 18 June 2016.
- Belam, Martin (25 June 2017) [8 June 2017]. "Seen the poll that shows a Labour victory? It's worth checking the methodology". The Guardian. London. Retrieved 3 July 2018.