Quadruple play

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In telecommunications, quadruple play or quad play is a marketing term combining the triple play service of broadband Internet access, television and telephone with wireless service provisions.[1] This service set is also sometimes referred to as "The Fantastic Four".

In addition to being a testament to technological convergence, quadruple play also involves a diverse group of stakeholders, from large Internet backbone providers to smaller startups.

Advances in LTE and other technologies are rapidly improving the ability to transfer information over a wireless link at various combinations of speeds, distances, and non-line-of-sight conditions.

"Mobile service provisions" refers in part to the ability of subscribers to purchase mobile phone like services, as is often seen in co-marketing efforts between providers of landline services. It also reflects the ambition to gain wireless access on the go to voice, internet, and content/video without tethering to a network via cables.


In the UK, the merging of NTL and Telewest with Virgin Mobile resulted in Virgin Media offering a "quadruple play" of cable television, broadband Internet, landline phones, and mobile, with prices for some contracts as low as £30 a month. It is marketed as "the simplest way for customers to get all their household communications from one provider".[2] BT Group launched its own quad play services in March 2015 ahead of its purchase of EE Limited running its mobile offering on the EE network.[3]

In Hong Kong, PCCW first claims to be "the only operator in Hong Kong that offers a genuine quadruple-play experience".[4] In 2016, HKBN entered the quad play market with a disruptive pricing strategy.

In the United States, many telephone companies like AT&T, Verizon, CenturyLink, Cincinnati Bell, Hawaiian Telcom, Consolidated Communications (formerly SureWest), and formerly, BellSouth, Embarq, Qwest, and Cox (in some markets), have quad-play bundling, as well as Comcast's Xfinity, which has begun quad-play bundling on April 6, 2017, when it introduced wireless service on the Verizon Wireless 4G LTE network.

See also[edit]


  1. ^ CNET News Cable goes for the Quadruple Play
  2. ^ Sweney, Mark (6 May 2014). "Virgin Media offers 'quad-play' package". The Guardian.
  3. ^ "BT Goes Quad Play and Launches Cheap UK Consumer 4G Mobile Service". ISP Review UK. 25 March 2015.
  4. ^ "Quadruple Play". PCCW. Retrieved 21 June 2014.