|Founders||Scott M. Smith|
|Headquarters||Provo, Utah, U.S.|
Seattle, Washington, U.S.
|Ryan Smith (CEO)|
Zig Serafin (President)
Julie Larson-Green (Chief Experience Officer)
|Products||Qualtrics XM Platform, Qualtrics Research Core, Customer Experience, Employee Experience, Product Experience, Brand Experience, Online Sample|
Number of employees
Qualtrics is an experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.
Qualtrics offers a subscription software platform "that the world’s most iconic companies use to close experience gaps and deliver breakthrough results. The XM Platform makes it simple for any organization to collect, understand, and take action on experience data (X-data)—the beliefs, emotions, and sentiments of customers and employees."
Funding & Valuation
In 2012, the company received a $70 million Series A investment from Sequoia Capital and Accel Partners, generally considered two of the top venture capital firms in the country. It was the largest joint investment to date by these two firms. In September 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company, and valuing the company $1 billion. In April 2017 Qualtrics received a Series C investment round of $180 million from returning investors Accel, Sequoia Capital, and Insight Venture Partners. The Series C was raised at a $2.5 billion pre-money valuation.
Over its lifetime, Qualtrics has raised a total of $400 million from Accel, Insight Venture Partners and Sequoia Capital.
Filing for IPO
On October 19, 2018, Qualtrics filed their S-1 registration statement with the intention of raising gross proceeds of $200 million through an Initial Public Offering (IPO) of its Class B shares. At the time, the company listed 9,000 global customers. The company was meant to be listed on the NASDAQ exchange under the ticker "XM" in reference to their flagship experience management product, the Qualtrics XM Platform.
Plans for the IPO were scrapped when it was announced in November 2018 that Qualtrics would be acquired by SAP (NYSE: SAP).
Qualtrics reported revenue of $190.6 million in 2016 and $289.9 million in 2017 representing year over year growth of 52%. In 2016, Qualtrics reported an overall net loss of $12 million with free cash flow of $3.4 million. In 2017, Qualtrics reported a $2.6 million net profit with free cash flow of $21.3 million.
In May 2016 Qualtrics acquired statistical analysis startup Statwing for an undisclosed sum. Statwing was a San Francisco-based company that created point-and-click software for advanced statistical analysis.
In April 2018 Qualtrics acquired Delighted for an undisclosed sum. Delighted had over 1,500 customers at the time of acquisition.
Acquisition by SAP SE
In November 2018, SAP announced its intent to acquire Qualtrics. SAP acquired all outstanding shares of Qualtrics for $8 billion USD in an all cash deal. SAP secured €7 billion in financing. At the time it was announced, the Qualtrics acquisition was SAP's second-biggest purchase ever behind the $8.3 billion acquisition of travel and expense management firm Concur in 2014. The acquisition was formally closed January 23, 2019.
Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals. Qualtrics became the first employee management platform measuring employee experiences through key metrics powered by predictive intelligence. Researchers often use Qualtrics as a survey tool and combine it with SPSS to analyze their survey data on employee experiences and many other types of survey data.
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