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Industry Research Software
Founded 2002
Headquarters Provo, Utah
Other offices: Dublin, Ireland; Sydney, Australia; Washington, D.C.; Seattle, Washington; Dallas, Texas
Key people
Ryan Smith, CEO[1] Co-founder, Scott M. Smith, Co-founder, Jared Smith, Co-founder, and Stuart Orgill, Co-founder
Products Qualtrics Insights Platform, Qualtrics Employee Engagement, Qualtrics 360, Qualtrics Vocalize, Site Intercept, Target Audience, Panels
Number of employees
Website Qualtrics.com

Qualtrics is a private research software company, based in Provo, Utah. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.[2]

Qualtrics software enables users to do many kinds of online data collection[1] and analysis including market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.[3]

In 2012, the company received a $70 million investment from Sequoia Capital and Accel Partners, generally considered two of the top venture capital firms in the country.[4][5] It was the largest joint investment to date by these two firms.[6] In September 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company.[7] In 2016, Qualtrics acquired Statwing, a San Francisco startup company that created a point-and-click software for advanced statistical analysis.[8]

Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals.[9][10][11][12][13][14][15][16][17][18][19][20]

In May 2016, Qualtrics purchased the statistical analysis software company Statwing for an undisclosed sum.[21]


  1. ^ a b Scott, Martin (27 August 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013. 
  2. ^ Lizette Chapman. "Qualtrics Taps Accel, Sequoia For First-Ever VC Round". WSJ. 
  3. ^ "Qualtrics: Online Survey Software & Insight Platform". Qualtrics. 
  4. ^ CB Insights Venture Capital Power Rankings 2016
  5. ^ TechCrunch Top 10 VC Firms
  6. ^ Anthony Ha. "Qualtrics Raises $70M From Accel And Sequoia: "The Biggest Software Company You Haven't Heard Of"?". TechCrunch. AOL. 
  7. ^ Joshua Brustein. "How Qualtrics Turned Online Surveys Into a $1 Billion Business - Businessweek". Businessweek.com. 
  8. ^ Qualtrics Acquires Statwing http://finance.yahoo.com/news/qualtrics-acquires-y-combinator-funded-120000831.html
  9. ^ Albaum, G. S., & Smith, S. M. (2006). Handbook of Marketing Research . London, United Kingdom: Sage Publications. byu.edu[permanent dead link] (PDF)
  10. ^ Strutz, M.L. (2008). A Retrospective Study of Skills, Traits, Influences, and School Experiences of Talented Engineers. ASEE North Central Section Conference ilin.asee.org (PDF)
  11. ^ University of North Carolina at Chapel Hill, Carolina Population Center (CPC), Measure Evaluation, September 2007, (57) p. (SR-07-39| USAID Cooperative Agreement No. GPO-A-00-03-00003-00), db.jhuccp.org[permanent dead link]
  12. ^ Brunson, K. W. (2008). Electronic Textbooks: An Empirical Study of Adoption Potential. The Liberty Business Review VI.1, 44–55, works.bepress.com
  13. ^ (Winter 2007–2008). Journal of New Communications Research, 100, books.google.com
  14. ^ Zikmund, William G.; Babin, Barry J. Essentials of Marketing Research (with Qualtrics Card) 4th Edition. 
  15. ^ Zikmund, William G.; Babin, Barry J.; Jon C. Carr, Jon C.; Griffin Business Research Methods, Mitch (March 12, 2012). Business Research Methods (with Qualtrics Printed Access Card) 9th Edition. South-Western College Pub;. ISBN 978-1111826925. 
  16. ^ Feinberg, Fred M.; Kinnear, Thomas; Taylor, James R. (February 28, 2012). Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card) 2nd Edition. South-Western College Pub;. ISBN 978-1133188964. 
  17. ^ Churchill, Gilbert A.; Brown, Tom J.; Suter, Tracy A. (April 22, 2009). Basic Marketing Research 7th Edition. South-Western College Pub;. ISBN 978-1439041390. 
  18. ^ Iacobucci, Dawn; Churchill, Gilbert A. (October 20, 2009). Marketing Research: Methodological Foundations (with Qualtrics Card) 10th Edition. South-Western College Pub; 10 edition. ISBN 978-1439081013. 
  19. ^ Malhotra, Naresh K. (September 18, 2008). Basic Marketing Research & Qualtrics Pkg / Edition 3. Prentice Hall. ISBN 9780137155934. 
  20. ^ Sue, V. M., & Ritter, L.A. (2007). Conducting Online Surveys. United States of America: Sage Publications. 
  21. ^ "Daily Research News Online no. 22721 - Qualtrics Buys Software Firm Statwing". www.mrweb.com. Retrieved 2016-06-29. 

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