Quechua (brand)

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Quechua
Industry Mountaineering, hiking, climbing, Nordic skiing
Founded 1997 (1997)
Headquarters Domancy, Sallanches, France
Key people
Christian Ollier (International Manager)[1]
Products Mountain sports products
Number of employees
150
Website www.quechua.com
Quechua climbing shoes

Quechua (/ˈkɛtʃᵊwə/, /ˈkɛtʃuːə/ or /ˈkɛtʃwɑː/; Spanish pronunciation: [ˈketʃwa]) is a mountain sports brand founded in 1997 in Domancy, France, producing hiking, trail running, adventure racing, climbing and mountaineering apparel and equipment and is sold in every store of Decathlon Group and sportswear shops. It employs 150 people. The name comes from the Quechua language, an indigenous language of South America and also denominates an indigenous people. The Quechua brand in this way follows the model of numerous companies and entities that have named themselves after an indigenous people of the Americas without the permission or participation of their namesake. Such "white-assigned Amerindian naming is a theft of heritage,"[2] according to a recent commentator, a point that mirrors Renato Rosaldo's definition of imperialist nostalgia.[3]

History[edit]

Timeline:

  • 1997 : The Quechua company starts in a three room flat in Sallanches. The trademark is made official worldwide.[4]
  • 1999 : Opening of the International Headquarters in Domancy, very close to Mont Blanc.
  • 2002 : The first Technical Partnership contracts are signed.
  • 2003 : The six-year-old Quechua company joins the Top 10 largest global brands in mountain gear. Publication of the first consumer magazine, covering mountain topics, called Chullanka (snowed summit in Quechua language). The name changes to Quechua Magazine for the seventh issue.
  • 2006 : Quechua wins two IF Design Awards.[5] The 2 seconds Tent wins the Industrial Design Excellence Awards (IDEA) for the innovation of instant tent.[6]
  • 2007 : At the 10 year mark the company employs 100 persons at its premises in Domancy. Quechua wins 3 IF Design Awards for the Forclaz 900 jacket, Arpenaz 700 lady shoes and the 2seconds Air tent;[7]
  • 2008 : Quechua wins 3 IF Design Awards for the "All in One Sleeping Bag", the SSV Forclaz and the Bionassay 500 jacket.[8]

Technical partnership[edit]

Quechua has partnerships with groups such as mountain guides, national team of young mountaineers and the Ifremmont Institute of Mountain Medical Research. It works with advisers in hiking (Hélène Rochas, Grégory Vollet, Vincent Delebarre, Dachhiri Sherpa), climbing (David Caude) and adventure racing (Quechua Team).

References[edit]

  1. ^ "Discover the brand" - Quechua official site Archived June 23, 2012, at the Wayback Machine., 2012-05-27
  2. ^ "While We're On The Subject Of Indian Nicknames, Let's Talk About The Army". www.outsidethebeltway.com. Retrieved 2016-07-14. 
  3. ^ Rosaldo, Renato (1989). Culture and Truth: The Remaking of Social Analysis. Boston: Beacon Press. pp. 68–69. 
  4. ^ "Archived copy". Archived from the original on October 10, 2014. Retrieved October 7, 2014. 
  5. ^ Site des IF Design Awards 2006
  6. ^ Site des IDEA Awards 2006 Archived March 23, 2008, at the Wayback Machine.
  7. ^ Site des IF Design Awards 2007
  8. ^ Site des IF Design Awards 2008

External links[edit]