From Wikipedia, the free encyclopedia
Jump to: navigation, search
For the chemical element also known as quicksilver, see mercury (element).
Quiksilver, Inc.
Formerly NYSEZQK
Founded Torquay, Australia
(1969; 46 years ago (1969))
Founder Robert B. McKnight
Headquarters Huntington Beach, California, United States
Key people
Pierre Agnes, CEO[1]
Products Apparel, Sporting goods
Revenue Increase US$1.81 billion (2013) [2]
Increase US$82.3 million (2013) [2]
Number of employees
Website www.quiksilver.com

Quiksilver, Inc. is an Australian, American-based company based in Huntington Beach, California and one of the world's largest manufacturers of surfwear and other boardsport-related equipment.[3] Its logo, designed by company founder Alan Green and John Law in Torquay, Victoria, Australia, in 1969,[4] was inspired by Japanese painter Hokusai's woodcut The Great Wave off Kanagawa.[5] It consists of a large wave with a mountain on a red background.

The company also produces a line of apparel for young women, under the brands DC Shoes and Roxy. The Roxy logo consists of two copies of the Quiksilver logo, one reflected, forming a heart. Quiksilver has another line of apparel for women under the brand Quiksilver Women. As of 2013, the company lost financially for six years and initiated a turnaround plan in an attempt to resolve this.[6] However, in 2015, the company became bankrupt.[7]

Corporate information[edit]

Quiksilver purchased Skis Rossignol for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro).[8] It owned golf-equipment maker Cleveland Golf up until 31 October 2007, when it sold the company to a Japanese sporting goods company.[9] In 2009 Moody's included Quiksilver on its Bottom Rung list of companies most likely to default on its debt.[10] Quiksilver also owns DC Shoes, a skateboard shoe brand.

Co-founder and CEO of Quiksilver Bob McKnight stepped down as CEO on 11 January 2013. McKnight then acted as Executive Chairman, until retiring in October 2014.[11] Andy Mooney, who was formerly chairman of Disney Consumer Products, served as CEO from 2013 to 2015.[12] The current CEO is Pierre Agnes.[1]

Andy Mooney has stepped down as the CEO of Quiksilver as he was known to strain relationships with the surf industry when Quiksilver decided to hold a Black Friday sale on wetsuits right before Christmas, it hurt the specialty store’s sales alienating the brand and eventually leading them to file for bankruptcy. Mooney was eventually replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand.[13]

Quiksilver today[edit]

Quiksilver operates 834[14] stand-alone stores in major cities across Australia, New Zealand and the Pacific, Europe, North and South America, Asia and Africa. There are two types of Quiksilver operated stores which are known as either "Boardriders Club" or "Factory" stores. Their products are also sold in many other outlets across the world such as PacSun, the Fells Point Surf Company or the Ron Jon Surf Shop. In addition, the company operates a number of separate Roxy and Quiksilver Youth stores.


In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand is aimed at those who enjoy coastal and mountain-based sports and lifestyles. It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green.[15][16] About 30% of Quiksilver's sales come from the Roxy line.[17]

Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories, homewares, hard goods (snow and surf), wetsuits, footwear, books and perfumes. It has sub-brands for its children's ranges, named Roxy Girl and Teenie Wahine.

In the Spring of 2013, the "DVF loves Roxy" collection was released as a one-time limited edition collaboration line of swim and beach wear as well as accessories.[18]

See also[edit]


  1. ^ a b Connelly, Laylan (March 27, 2015). "Huntington Beach-based Quiksilver replaces CEO with longtime company insider". The Orange County Register. Retrieved 2015-03-27. 
  2. ^ a b http://ir.quiksilver.com/phoenix.zhtml?c=110264&p=irol-reportsannual
  3. ^ http://www.companiesandmarkets.com/MarketInsight/Leisure/Global-Boardsports-Market/NI5631
  4. ^ "Quiksilver - About Us". 2011. Retrieved 2011-12-29. 
  5. ^ (In French) L'Express (13 July 2000). "Surf La planche à billet". Retrieved 2009-09-06. 
  6. ^ http://articles.latimes.com/2013/jun/17/business/la-fi-stock-spotlight-quiksilver-20130617
  7. ^ http://www.bbc.co.uk/news/business-34194480
  8. ^ Associated Press (13 November 2008). "Quiksilver closes on sale of Rossignol ski unit". MSN Money. Retrieved 2008-11-13. 
  9. ^ "Quiksilver Sells Cleveland Golf Unit". 31 October 2007. Retrieved 2007-11-30. 
  10. ^ McCracken, Jeffrey (10 March 2009). "Moody's Aims to Be Ahead on Defaults". The Wall Street Journal. p. C1. 
  11. ^ http://business.transworld.net/news/quiksilver-executive-chairman-bob-mcknight-to-retire/#JAECP58yCEQ6M7dm.97
  12. ^ Connelly, Laylan (3 January 2013). "Quiksilver co-founder and longtime CEO steps down". The Orange County Register. Retrieved 3 January 2013. 
  13. ^ Beilfuss, Lisa (March 27, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Wall Street Journal. Retrieved March 27, 2015. 
  14. ^ Hamanaka, Kari (13 June 2011). "Quiksilver Comeback: New Stores Planned". Orange County Business Journal 34 (24): 65.  Of these 834 stores, 540 are owned by the company and the rest operate under licensing agreements.
  15. ^ Bellantonio, Jennifer (16 September 2002). "Image makers". Orange County Business Journal. Retrieved 6 December 2009. 
  16. ^ Calhoun, Carina (12 July 2010). "Q&A". Orange County Business Journal 33 (28): 7. 
  17. ^ Gomez, Alicia (16 August 2010). "Beyond Roxy: Quiksilver Does Junior Line". Orange County Business Journal 33 (33): 3, 31. 
  18. ^ Bradstreet, Kailee (11 March 2013). "Roxy Celebrates Launch Of ‘DVF Loves Roxy’ Collection". Retrieved 21 March 2013. 

External links[edit]