Röd is available in a standard edition and a deluxe edition box. The deluxe edition box version features the 11-track CD, a USB flash drive with high quality MP3 files as well as AIFF files, three 10" records which between them contain the whole album, and a 118-page book containing lyrics, abstract pictures and photographs. Due to distribution difficulties the deluxe edition was delayed until 11 November 2009.
Lead singer Joakim Berg announced on Kent's forum on 21 April 2009, that the band had started writing songs for the album in 2008 until the beginning of April 2009 and subsequently the band had begun the recording of the album. The album is produced by Kent and Joshua, who also produced the band's previous studio album.
Eight out of 11 songs were recorded in the concert hall Meistersaal in Berlin. It was originally part of the legendary Hansa Tonstudio from the 1970s until 1991, but has since been used as a location for events. Kent had to set up their own recording studio, with the recording costs being around 3 million SEK according to Joakim Berg.