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Sega R-360 logo.svg
Sega R-360 machine.png
TypeArcade cabinet
GenerationFourth generation
Release date
  • JP: November 1990
  • WW: 1992
Units shipped150

The R360 is an arcade cabinet produced by Sega. The arcade cabinet has two axes of movement, allowing the player to rotate freely as the cabinet mimics the in-game action, including turning the cabinet completely upside down. Sega used the acronym SDMS (Servo Drive Movement System) for the cabinet's system.

Games for the R360[edit]

Only 2 games were released for the R360 and one unreleased prototype


The R360 was designed by Sega AM2.[1] It has many safety restrictions; players are barred from using the R360 if they have heart conditions, are intoxicated, pregnant, have high or low blood pressure, have been advised against strenuous activity, or have "mental or physical problems."[2] Players must also be at least 1.30m (4'3") tall.

The R360 was also known for its many interior safety features, such as a safety harness similar to a roller coaster harness, three seat belts which attached to the harness, and an Emergency Stop Button. Its exterior safety features included an Emergency Stop button on the attendant tower, a series of pressure-sensitive mat intrusion systems which would trigger an alarm when any of the mats were stepped on while the game was in motion and a beam sensor on the cockpit entry. A safety fence surrounded the cabinet to avoid anyone from getting too close to the cabinet. The attendant tower of the R360 also featured coin slots, but when some R360 units were shipped to the US, they were removed under Sega's orders because they felt that the R360 should be used under proper supervision of an attendant.

Only 150 R360 cabinets were produced and were all shipped with G-LOC; an upgrade kit was released 2 years later for Wing War. According to The One, the R360 cost "over £70,000" in 1991. The Funland Arcade in the Trocadero Complex charged £3 per ride in 1991.[2] The R360 was exhibited at the UK Amusement Trades Exhibition International in 1991.[3]


British gaming magazine The One reviewed the R360 in 1991, playing G-LOC: Air Battle, and begins their review by expressing that "what the R360 delivers is the greatest sensory overload you are ever likely to get without taking your trousers off ... this is a unit that will turn your whole idea of what a coin-op is upside-down." The One noted that the R360 made them nausious from motion sickness, but despite this they excitedly stated that the R360's gameplay is "an experience!!!"[2] Cash Box were enamored by the machine's unique concept and capabilities, exclaiming: "This is not just a video game, it is a video experience which will make your heart pound and adrenalin flow as you engage in high speed air battle and dog fighting!"[4] Retrospectively in 2019, Retro Gamer said that the R360 helped represent Sega's massive presence in the arcade game market for its unique and interesting idea, writing that it is "the pinnacle of what could be achieved in videogames at the time and shows the dominance Sega had in the industry."[5]


In 2015, Sega introduced a motion simulator attraction based on its arcade game Transformers: Human Alliance at Joypolis. The attraction utilizes a new version of the R360, labeled as "R360Z", which seats two passengers.[6][7]


  1. ^ Robinson, Martin (10 October 2019). "Tales from inside Sega AM2's top-secret studio". Eurogamer. Archived from the original on 16 October 2019. Retrieved 16 February 2020.
  2. ^ a b c Cook, John (May 1991). "Arcades: R360". The One. No. 32. emap Images. p. 74–75.
  3. ^ Nesbitt, Brian (February 1991). "Coin-Operated Corkers!". The One. No. 29. emap Images. p. 20.
  4. ^ "Coin Machine - Sega's R360". Cash Box. 26 January 1991. p. 22. Retrieved 16 February 2020.
  5. ^ Walker, Craig (13 June 2019). "Exploring the R360". United Kingdom: Imagine Publishing. Retro Gamer. Retrieved 16 February 2020.
  6. ^ Plunkett, Luke. "Sega's Transformers Arcade Game Is A Spinning Vortex Of Death". Kotaku. Retrieved 2018-02-27.
  7. ^ "Sega Launches Transformers Human Alliance Special At the Tokyo Joypolis". Arcade Heroes. 2015-07-19. Retrieved 2018-02-27.