RED Distribution

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RED Distribution, LLC
Parent company Sony Music Entertainment (U.S.)
Founded 1979
Country of origin US
Location NYC (U.S.)
Official website

RED Distribution, LLC (formerly Relativity Entertainment Distribution) is a Sony Music Entertainment-owned sales and marketing division that handles releases for more than sixty independent record labels.[1] It is also home to 'stache media, a marketing and brand partnership agency.[1]


Founded in 1979 as mainly a hard rock music distributor called Important Record Distributors, which originally released Metallica's first two LPs in the US. It became RED Distribution by the 1990s.



  1. ^ a b "About Page". RED Distribution Home Page. RED Music. Retrieved August 17, 2012. 

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