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A REWE supermarket in Laubenheim, Rheinland-Pfalz
The fruit and vegetable section of REWE Eberswalde, Brandenburg

REWE (German pronunciation: [ˈʁeːvə]) is a supermarket chain in Germany and part of the Cologne-based REWE Group. REWE has more than 15,000 stores and 211,000 employees worldwide. As of 2015 they have publicised plans for investing more heavily in their online presence.[1]

Their catchphrase is "Besser leben". (English: Live better.)

Their own store brand products are branded "ja!" (English: yes!), as "REWE Beste Wahl" and as "REWE Feine Welt".

The Bundesliga club 1. FC Köln is sponsored by REWE on their jerseys until the end of the 2017–18 season.[2]


  1. ^ "Germany Update: Lidl's Growth Targets, Metro and REWE", Retail Analysis, 19 June 2015. Accessed 7 June 2015.
  2. ^ "1. FC Köln | REWE". Retrieved 30 April 2012. 

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