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12 December 1964 |
|Known for||Dragons' Den (series 1) and creating the experiences brand Red Letter Days|
|Children||5 (from various relationships)|
Her family lived above her father's electrical shop, and she attended Chelmsford County High School for Girls. She originally wanted to take art history, but she was rejected by five universities, and she climbed the corporate ladder from being an office junior in a local firm of accountants to becoming a qualified tax consultant with Arthur Andersen.
Red Letter Days
After an attempt to expand the business into the retail sector, Red Letter Days went into administration on 1 August 2005; the remaining assets and goods were bought by fellow Dragons' Den judges Peter Jones and Theo Paphitis.
ITV1's Tonight programme criticized the business model of Red Letter Days, which included unpaid suppliers and disappointed purchasers. The programme suggested that the company failed to escrow or earmark supplier payment equity, instead using it for working capital. However, Elnaugh blamed Red Letter Days' bankers.
In the mid 2000s, Elnaugh joined the BBC TV series Dragons' Den. She was one of the five investors ("Dragons") in the first two series of the show, making five agreed investment offers - in Grails, Le Beanock, Snowbone, Elizabeth Galton and Bedlam Puzzles.
After Dragons Den and Red Letter Days
Her book Business Nightmares about the fine line between business success and failure was published by Crimson in May 2008. After this, Elnaugh was a business mentor for other entrepreneurs, and founded the digital publishing and marketing platform Source TV in 2013. Her book PROSPERITY was published on 23 April 2016.
- Business Nightmares: When Entrepreneurs Hit Crisis Point... 8 May 2008, Crimson, ISBN 1-85458-409-X
- "PROSPERITY" 23 April 2016, Source Publishing