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|Privately held company (belongs to Swatch Group)|
|Industry||Luxury goods, Watch manufacturer|
|Founded||1917 as Schlup Co by Fritz, Ernst and Werner Schlup|
|Matthias Breschan (CEO)|
Number of employees
|Parent||The Swatch Group|
Rado is a Swiss luxury watchmaking company, with headquarters in Lengnau, Switzerland. The company that was founded in 1917 was able to launch the first scratch-resistant watch to the world – the 1962 DiaStar. The company received awards including the Red Dot Award, the iF Design Award, and the Good Design Award. Today the company produces about half a million watches a year with a staff of about 470 in total. In 1995, Rado was awarded the innovation prize from the Technology Venter Switzerland for the development of their Rado Concept 1. The manufacturing process of the horological piece was the very first to utilize a polycrystalline diamond.
History and Design
From Schlup & Co. to Rado The watch movement factory Schlup & Co. was established in Lengnau, Switzerland in 1917. Today, the movement factory has developed into a watch manufacturer named Rado which is one of the leading companies in the watch industry. The Schlup brothers initially focused on the production of watch movements during the first couple of decades of operation. Throughout the years, the company realised that they had enough capacity to not only manufacture movements but also to completely produce watches from start to finish. In 1957, the company presented its first entirely in-house produced watch collection and suitably named it the Rado Collection.
In 1962, the celebrated DiaStar timepiece was introduced to the watch market. It was the first scratch-resistant watch to be presented to the world and as a result, set new standards for robustness. Today, the DiaStar is considered a classic among the watch industry both due to the innovative materials utilised as well as the unique and oval form of the watch. Over the decades, Rado has continued to shimmer with a number of pioneering inventions that prove the timepieces to be masters in innovation and design. Unique design elements along with entrepreneurial spirit have led Rado to take on new challenges with confidence and excellence. Throughout the company history, various watch lines from the brand have been bestowed and celebrated with many international design awards.
Watch collections (From DiaStar to Hyperchromic)
The watches from Rado use materials including specialised ceramics, carbide, and sapphire crystal. The 1962 DiaStar 1 is one of the company's most popular models. This was the first scratch-resistant watch. Currently, the watch is manufactured with the name “original” in the D-Star collection. The D-Star collection also includes the D-Star 200 and the elegant D-Star.
In 1990, the company launched the Rado Ceramica, which was the first watch in which both the case and bracelet were made of durable ceramic. A high-tech injection moulding process enables the production of a high-tech ceramic case as a single piece.
Rado on the wrists of the prominent (In the world of the beautiful and the famous)
Diamaster, Integral, Sintra, True, Centra and Ceramica – concealed behind the pleasing names of Rado timepieces are bold technological innovations.
The exceptional manufacturing processes of Rado, along with their timeless and simple designs have propelled the timepieces created by the renowned company into the highest ranks – especially when it comes to the world of sports. Official brand ambassadors of the watch include tennis pros Andy Murray and Julia Goerges. The close association between Rado and the tennis world is reflected in the Hyperchromic Court Collection. The 3-colour combination of the timepiece symbolises different tennis pitch coverings. The hard court is represented by the colour blue, the grass court is symbolised by the colour green, and the clay court is exemplified by the colour orange. The dial markers and hands match the colour scheme of the timepieces with a coloured Superluminova finish, further ensuring optimal legibility.
Outside the tennis court, numerous actors and celebrities also rely on the high-quality pieces by Rado, and are repeatedly seen with a reliable Rado timepiece around the wrist.
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