Rags (2012 film)

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Rags film poster.jpg
Film poster
GenreMusical film
Based onCinderella
by Giambattista Basile
Written byJason Fuchs
Elizabeth Hackett
Hilary Galanoy
Directed byBille Woodruff
StarringKeke Palmer
Max Schneider
Drake Bell
Avan Jogia
Burkely Duffield
Keenan Tracey
Theme music composerRodney Jerkins
Andre Lindal
Travis Sayles
Country of originUnited States
Original language(s)English
Producer(s)Nick Cannon
Lauren Levine
Keke Palmer
Scott McAboy
Running time88 minutes
Original networkNickelodeon
Original releaseMay 28, 2012 (2012-05-28)

Rags is a Nickelodeon Original Movie. It is a musical, gender-switched inversion and modernization of the Cinderella fairy tale, starring Keke Palmer, Max Schneider, Drake Bell, Avan Jogia and Nick Cannon. The movie premiered on Nickelodeon on May 28, 2012.[1]

The film was released as a DVD on August 28, 2012 as a double feature with Big Time Movie.[2]


The film follows the story of Charlie Prince, an orphan living in his late mother's old karaoke bar, The Palace, which she willed to his acerbic and unloving stepfather Arthur. Arthur makes Charlie do most of the work cleaning the bar; the other employees, couple Diego and Martha, love Charlie like their own son while his spoiled stepbrothers, the selfish Andrew and the nicer but simple-minded Lloyd, only annoy him. All three boys dream of being singers, and while Andrew and Lloyd lack talent (which Arthur is blind to), Charlie is vocally talented and can write music, though he can't seem to catch a break. In the beginning, Charlie is seen performing on the streets of New York City, and the narrator Shawn tips him, telling him: "Next time I see you, it better be on an album cover."

Kadee Worth, on the other hand, is the daughter of music mogul Reginald Worth, president of Majesty Records, and is an international pop phenomenon. While the world knows her as a glamorous superstar, she is secretly frustrated with singing other people's songs and wearing clothes other people choose for her. Just adding to her annoyance is her self-centered "boyfriend" Finn, who she is dating because her father believes it will help her sell records. Meanwhile, all Kadee wants is for the world to hear and see her true talent.

One day, Arthur sends Charlie to deliver his brothers' track "Androyd" to Majesty Records for their newly announced talent contest, and on the way, he bumps into Kadee after her dog, Trumpet, runs towards him. He drops off the disk, then notices a job offer as a janitor. Shawn, an employee of Majesty Records, sees him and tells the woman at the front to make sure Charlie gets the job. Not long after he's hired, Shawn catches Charlie singing in the studio and helps him record a demo. Throughout his employment, Charlie bumps into Kadee, slowly making enough of an impression on her that she starts following him, and meanwhile Arthur receives notice that Androyd was rejected from the talent contest.

After finally talking to him outside of work and revealing that she writes her own music, Charlie takes Kadee into town and encourages her to sing. Wearing a thin but effective disguise, she performs one of her songs on the street and loves the experience. As thanks, she gives Charlie an invitation to Majesty Records' Masquerade Ball, where the winner of the talent contest will be announced, but Arthur confiscates the invitation and uses it to take Androyd to the ball. With Diego and Martha's help, Charlie sneaks into the ball.

After dancing with Kadee in disguise, Charlie meets Shawn, the DJ of the party, who gives him a demo CD with the stage name "Rags" as a reminder of his humble origins. When the talent contest winner fails to appear at the ball as the planned musical act, Arthur seizes the opportunity to send Androyd up, only for them to be booed off almost immediately. Shawn encourages Charlie to perform instead, and though hesitant, he agrees and steals the show, but hurries out immediately after as he sees his stepfamily departing. On the way out, he kisses Kadee, telling her again to "Be you," and accidentally drops his CD.

Kadee, desperate to find out who Rags was, asks her father to help her find him, but he doesn't listen, thinking that it wouldn't be a good business move. Unwilling to give up, Kadee tracks down Charlie at The Palace and asks him to help. Working up all of his nerve, Charlie attempts to confess his identity, but Kadee doesn't hear him, leading him to help with the search auditions; nobody else had heard the second song on the CD, so whoever knew the lyrics was Rags. When Reginald confronts Kadee, she berates him for not listening to her. Charlie inadvertently eavesdrops and walks away with the mistaken impression that Kadee has no interest in him, only for Kadee to compliment him immediately after and end her relationship with Finn. Lloyd, who recognized Charlie at his performance from the design of his shoes, encourages Charlie to go after her and promises to keep his secret.

Andrew overhears the conversation, goes through Charlie's room and steals his songbook, presenting it to Arthur. At the auditions, Reginald arrives and apologizes for not listening to Kadee, promising to be more receptive. Charlie also encourages Kadee, telling her again "Be you," to her surprise. Andrew shows up to audition and leads Charlie to his father, who locks him in a closet so that Andrew can pose as Rags, leaving Lloyd as just a backup singer. Though Charlie escapes with the help of Trumpet and Kadee's girl friends, he arrives just in time to see Andrew shake hands with Reginald Worth.

Heartbroken, Charlie packs his things and plans to leave, but Kadee finds him and pleads with him to stay until she introduces Rags. To everyone's surprise, she calls up Charlie, having put together the pieces from telling her to be herself. Ecstatic, Charlie begins to sing for the crowd, but soon invites Kadee up to the stage and tells her to sing her songs, which she does with her father's encouragement. Lloyd then reveals that Charlie's mom left The Palace to Charlie, not Arthur, which just adds to Charlie's day.

Charlie and Kadee start dating and appear on many covers of magazines. The movie ends with them singing "Me And You Against The World" at The Palace, now owned by Charlie, with Lloyd as a backup dancer while Arthur and Andrew scrub toilets.


  • Max Schneider as Charlie Prince (Cinderfella), a talented, young musician with the hopes of being famous.
  • Keke Palmer as Kadee Worth (Princess Charming), a famous pop singer who befriends Charlie. She helps him with his dreams, and he helps her see what she really wants.
  • Drake Bell as Shawn (Fairy Godfather), a studio technician at Majesty Records who helps Charlie produce his demo CD that leads Kadee to Rags.
  • Avan Jogia as Finn, Kadee's rockstar ex-boyfriend.
  • Zak Santiago as Diego (Also fairy godfather), a worker with Martha at Arthur's store and Charlie's father figure.
  • Christina Sicoli as Martha (fairy godmother), a worker with Diego at Arthur's store and Charlie's mother figure.
  • Robert Moloney as Arthur McGowens (Wicked Stepfather), Charlie's horrible, evil stepfather and Andrew and Lloyd's father.
  • Burkely Duffield as Lloyd McGowens (Nicer Stepbrother), Charlie's nicer and more friendly stepbrother.
  • Keenan Tracey as Andrew McGowens (Wicked Stepbrother), Charlie's spoiled and selfish stepbrother.
  • Isaiah Mustafa as Reginald Worth, Kadee's father.
  • Nick Cannon as Himself
  • Devon Weigel as Erna, Reginald Worth's assistant.
  • Tracy Spiridakos as Sammi, Kadee's friend.
  • Carlena Britch as Tammy, Kadee's friend and back-up dancer.
  • Maggie Ma as the Majesty Records receptionist


Filming took place in Vancouver, British Columbia, Canada from May to July 2011. The film premiered on Nickelodeon in the USA on Monday May 28, 2012.


The film received 3.5 million viewers, however it earned 4.6 million total viewers (Live + 7 day) becoming one of Nickelodeon's highest rated original films.[3] As well, the film shot to the top of the iTunes sales charts, debuting as the #1 musical on iTunes and remaining atop the charts for more than a month.[3]

The film received 139,000 on Nickelodeon in the United Kingdom and Ireland.[4]

Home media[edit]

The film was released on DVD on August 28, 2012, together with Big Time Movie.[5]


Soundtrack album by
ReleasedMay 22, 2012[6]
LabelNick Records
Keke Palmer chronology
Awaken Reloaded
Keke Palmer
Max Schneider chronology
First Encounters
The Say MAX EP

Rags (Music from the Original Movie) is a soundtrack album by the film of the same name, released on May 22, 2012 by Nick Records. All the songs was produced by Darkchild and Andre Lindal. It includes nine songs featured by Keke Palmer and Max Schneider, with three bonus tracks.[7] It was released on May 21 on iTunes. The soundtrack has peaked at #1 on the iTunes soundtrack albums chart and #3 on the Top 100 albums on iTunes chart.[8][9]

Track listing
1."Me And You Against The World"Michaela Shiloh, Tasha King, Rodney Jerkins & Thomas LumpkinsKeke Palmer and Max Schneider3:29
2."Someday (Film Version)"Andre Lindal, LaShawn Daniels, Rodney Jerkins & Thomas LumpkinsMax Schneider3:47
3."Love You Hate You"John Conte, Michaela Shiloh, Tasha King, Raelene Arreguin & Rodney JerkinsKeke Palmer3:18
4."Nothing Gets Better Than This"Andre Lindal, John Conte, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesMax Schneider2:34
5."Stand Out (Film Version)"John Conte, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesKeke Palmer3:18
6."Hands Up"Andre Lindal, LaShawn Daniels, Rodney Jerkins & Thomas LumpkinsMax Schneider2:58
7."Perfect Harmony"Andre Lindal, LaShawn Daniels, Michaela Shiloh, Tasha King, Rodney Jerkins & Thomas LumpkinsKeke Palmer and Max Schneider2:26
8."Look At Me Now"Andre Lindal, Michaela Shiloh, Tasha King, Rodney Jerkins & Thomas LumpkinsKeke Palmer3:21
9."Not So Different At All"John Conte, Michaela Shiloh, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesMax Schneider3:25
10."Stand Out (Album Version)"John Conte, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesKeke Palmer3:07
11."Things Aren’t Always What They Seem"Andre Lindal, Priscilla Hamilton & Rodney JerkinsKeke Palmer and Max Schneider3:31
12."Someday (Album Version)"Andre Lindal, LaShawn Daniels, Rodney Jerkins & Thomas LumpkinsMax Schneider3:47

International Broadcasts[edit]

The film premiered across most of Nickelodeon's networks throughout the month of August 2012.

Country / Region Channel Movie Premiere Title in Country
 Brazil Nickelodeon (Brazil) 9 August 2012 Rags, O Poder da Música
Latin America Nickelodeon (Latin America) 11 August 2012 Rags
 Poland Nickelodeon (Poland) 18 August 2012 Wyśpiewać marzenia
 Russia Nickelodeon (Russia) 18 August 2012 Лохмотья
 Germany Nickelodeon (Germany) 18 August 2012 Rags
Africa Nickelodeon (Africa)
 Netherlands Nickelodeon (Netherlands) 19 August 2012
 Philippines Nickelodeon (Philippines) 20 August 2012
 Hong Kong
Taiwan Taiwan
Nickelodeon (South East Asia)
 New Zealand
Nickelodeon (Australia) 26 August 2012
 Italy Nickelodeon (Italy)
 France Nickelodeon (France) Le rêve du chanteur masqué
 Portugal Nickelodeon (Portugal) 31 August 2012 Rags
 Lithuania TV3 Lithuania 12 May 2013
 United Kingdom
Nickelodeon (UK and Ireland) September 24, 2012[10]
 Greece Nickelodeon (Greece) 9 November 2013


  1. ^ "Big announcement Keke to perform at KCA's Pre-Show | The Official Site of Keke Palmer". Kekepalmer.com. 2012-03-28. Retrieved 2012-05-27.
  2. ^ "Amazon.com: Big Time Movie / Rags (Nickelodeon Double Feature): Stephen Kramer Glickman, Tahmoh Penikett, Kendall Schmidt, Drake Bell, Keke Palmer, Zak Santiago, Ciara Bravo, James Maslow, Carlos Pena, Logan Henderson, Challen Cates, Billie Woodruff, Savage Steve Holland: Movies & TV". Amazon.
  3. ^ a b "RagsMovie: #RAGS grew from 3.5 MM total". Retrieved 14 August 2012.
  4. ^ "Weekly top 10 programmes | BARB". Broadcasters' Audience Research Board.
  5. ^ Big Time Rush - 'Big Time Movie' Comes to DVD, Accompanied by Nick's 'Rags' Archived 2017-11-13 at the Wayback Machine
  6. ^ "Rags (Music from the Original Movie)". iTunes. Retrieved December 20, 2016.
  7. ^ "Keke Palmer and Max Schneider Star in the Nickelodeon Original TV Movie, Rags, Premiering Memorial Day, Monday, May 28, at 8p.m. (ET/PT) - New York Times". Markets.on.nytimes.com. 2012-04-23. Retrieved 2012-05-27.
  8. ^ "Nickelodeon's "Rags" Soundtrack Is Number One On iTunes | Nickelodeon News". Archived from the original on October 19, 2012.
  9. ^ "Keke Palmer and Max Schneider: "Rags" Soundtrack Out May 22nd". Shine On Media. Retrieved 2012-05-27.
  10. ^ Nickelodeon UK Announce Rags will Premiere in September 2012!

External links[edit]