Rags (2012 film)

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Rags
Rags film poster.jpg
Film poster
Genre Musical film
Based on Cinderella
by Giambattista Basile
Written by Jason Fuchs
Elizabeth Hackett
Hilary Galanoy
Directed by Bille Woodruff
Starring Keke Palmer
Max Schneider
Drake Bell
Avan Jogia
Burkely Duffield
Keenan Tracey
Theme music composer Rodney Jerkins
Andre Lindal
Travis Sayles
Country of origin United States
Original language(s) English
Production
Producer(s) Nick Cannon
Lauren Levine
Keke Palmer
Scott McAboy
Running time 88 minutes
Release
Original network Nickelodeon
Original release May 28, 2012 (2012-05-28)

Rags is a Nickelodeon Original Movie. It is a musical, gender-switched inversion and modernization of the Cinderella fairy tale, starring Keke Palmer, Max Schneider, Drake Bell, Avan Jogia and Nick Cannon. The movie premiered on Nickelodeon on May 28, 2012.[1]

The film was released on August 28, 2012 as a double feature with Big Time Movie.[2]

Plot[edit]

Rags follows the story of protagonist Charlie Prince (Max Schneider), who lives with his selfish, abusive stepfather, Arthur (Robert Moloney), and two stepbrothers: spoiled Andrew (Keenan Tracey), and nicer Lloyd (Burkely Duffield). The story also follows Kadee Worth (Keke Palmer), a pop music superstar with an overprotective music mogul father, Reginald Worth (Isaiah Mustafa), and his personal assistant, Erma (Devon Weigel).

The film begins with Shawn's (Drake Bell) narration that leads into the opening scene, depicting Charlie performing in the streets of New York City with several dancers in an attempt to earn money. After a truck splashes a puddle on Charlie's audience, causing them to disperse, Shawn appears on the scene and is revealed to have been a member of Charlie's audience during the performance of his original song entitled, Someday. The scene then cuts to Kadee filming the music video for her new song, "Love You, Hate You" and it is revealed that Kadee is secretly frustrated with singing songs that are unoriginal to her, and that other people have written for her. She wishes to perform her own music.

After talking to Diego and Martha, his parent figures, Charlie is shown singing "Someday" while cleaning the stage in The Palace Theatre, the karaoke venue which served as Charlie's home after his mother passed away. He is interrupted by Arthur, who criticizes him. Andrew and Lloyd perform their act as "Androyd" (a parody of Jedward) in front of a customer. She, along with most people who see the act, is less than thrilled, but Arthur fails to see the flaws in Androyd's performances.

The movie then cuts back to Kadee, who is shown with her "boyfriend", Finn (Avan Jogia). It's visible in this scene that she dislikes, and is uncomfortable with the arrangement her father had made between Finn and her. She is then seen walking her dog, Trumpet, who pulls away from her in an effort to get to Charlie, who is walking up the street to Majesty Records, where Kadee had just exited. Kadee drops her pages of song lyrics on the ground and into a nearby fountain, and Charlie realizes who she is while helping her collect the notes. He then starts to read one of the pages, but she pulls it away from him, stating that the words are "private". She then runs off to catch up to Trumpet.

Charlie is sent to drop off the audition CD created by Androyd for the Majesty Record's Talent Search. The secretary informs him that applications for a part time janitor job are available on the desk, and Shawn comes by as Charlie is filling one out. After Charlie leaves, Shawn tells the secretary to ensure that Charlie is given the position. Charlie is then seen entering a pawn shop, where he makes a payment on a piano that had once belonged to his mother. After making his payment, he performs in the shop for the customers and shop keeper's enjoyment.

Charlie gets the janitor job, and is next seen cleaning in Kadee's father's office and looking at the pictures of Kadee and her father. When Kadee walks in with two of her friends, he hastily hides the picture he had been viewing behind his back and tries to lie about it to Kadee. She tells him that he is a terrible liar, to which he agrees. Finn then appears and he and Kadee go to a party, during which he hogs the camera and puts himself in the spotlight.

Charlie sneaks in through the bathroom window that night after breaking curfew so that Arthur does not discover him. Meanwhile, Kadee is seen singing one of her original songs that night while wishing that she could show them to the world. "One day," she says to Trumpet.

The next day, Charlie is at Majesty Records, cleaning, and wanders into a recording studio. He begins to sing, just messing around, while Shawn secretly record him. Shawn then tells Charlie that as long as he doesn't tell anyone, he will help him record a demo.

Androyd receives a letter of rejection from Majesty Records regarding their demo's entry into the Talent Search. Arthur then becomes set on finding a way to get into the masquerade party so that he can change the mind of Kadee’s father, Reginald Worth. Kadee is then seen following Charlie into the pawn shop. After singing "Perfect Harmony" with Kadee, he discovers that she isn't true to the lyrics she writes. Knowing this, he offers to help her by taking her to perform in the street, where she sings one of her own original songs. Her ecstatic audience is broken up by a police officer and the performance is ceased.

Out of gratitude, Kadee gives Charlie an invitation to the Majesty Records' Masquerade Ball. Charlie, late for his curfew, sneaks in through the restroom window again, but this time his stepfather and stepbrothers are waiting for him. After walking away, Arthur follows Charlie and snatches the invitation from his back pocket. Once he sees that it is an invitation to the Majesty Records Masquerade Ball, he steals it from Charlie, seeing it as an opportunity for "Androyd" to perform at the party.

Diego and Martha decide to help Charlie get into the party and make a suit for him out of stage curtains and a mask from a blindfold so that Arthur would not recognize him. At the party, Charlie, in his disguise, is almost discovered by his stepfather, but he escapes into the crowd. During the dance, when everyone is ordered to turn and change partners, he emerges from the crowd and takes Kadee as his partner. He dances with Kadee, who confesses to being unhappy with her music career as America's Pop Princess and her personal life as the acting girlfriend of Finn. Charlie understands her and tells her to "just be you". Afterwards, Androyd performs first, but is booed offstage, and Shawn tells Charlie to go perform as Rags. He sings "Not So Different At All". Lloyd immediately finds out Rags is his brother when his eye catches Charlie's marking on his shoe. Charlie then sees that Arthur and his stepbrothers are leaving, so he rushes off of the stage to try to get home before them. Kadee stops him and tries to find out who he was. He kisses her, and before leaving, he tells her, "Be you." As he runs away he drops his demo ("RAGS"), the recording that Shawn made him, and Kadee picks it up before returning to the party. Diego and Martha help distract Arthur so that Charlie can get up to his room without being discovered.

The next day, Kadee tries to talk her father into assisting her in her search for Rags. He refuses. Instead, she visits Charlie and, unknowingly, plays Charlie's own original song, "Someday", from Rags' demo, unaware that he is Rags. He then tries to tell Kadee that he is Rags, but she is listening to the demo and does not hear him. Later, Lloyd confronts Charlie saying that he knows he is Rags. However, instead of snitching him out to Arthur as Andrew would have, he congratulates him and tries to convince a redundant Charlie to admit to Kadee that he is Rags. Andrew overhears their conversation and looks through Charlie's belongings, where he discovers the written lyrics to "Someday" (the song required for Kadee's Rags audition search) and shows it to Arthur.

Charlie goes to the auditions to "help" Kadee find Rags. Before auditions start, he tells her not to worry and says to her, "Just be you", which surprises her. Andrew then shows up and tells him that Arthur wants him. Arthur confronts him about Rags and "congratulates" him, sarcastically. Arthur then shoves Charlie into a closet and locks the door. He tells Charlie that he is going to introduce Andrew to the world as Rags. When Charlie is banging on the door, Trumpet hears him and brings Kadee's friends to help him. However, Andrew has already "proven" that he is Rags, though Kadee still appears skeptical. At the after party, Charlie, devastated, decides to move out of The Palace and leave forever. Kadee stops him and pleads that he stay, at least until she introduces Rags. Kadee surprises everyone by saying that she knows that Rags is really Charlie Prince. Lloyd, having been betrayed by both Arthur and Andrew, turns on them, and reveals to Charlie that his mom had left The Palace to Charlie, not Arthur. Kadee kisses Charlie and the scene fades to the future where they are on the same stage, now boyfriend and girlfriend, the new stars of Majesty Records. Diego and Martha are both shown running Charlie's shop, Lloyd is shown as one of Charlie's backup dancers, and Arthur and Andrew are shown cleaning the toilets in The Palace for Charlie, as he had once done for them. Charlie finally gets his "fairytale ending".

Cast[edit]

  • Max Schneider as Charlie Prince (Cinderfella), a talented, young musician with the hopes of being famous.
  • Keke Palmer as Kadee Worth (Princess Charming), a famous pop singer who befriends Charlie. She helps him with his dreams, and he helps her see what she really wants.
  • Drake Bell as Shawn (Fairy Godfather), a studio technician at Majesty Records who helps Charlie produce his demo CD that leads Kadee to Rags.
  • Avan Jogia as Finn, Kadee's rockstar ex-boyfriend.
  • Zak Santiago as Diego, a worker with Martha at Arthur's store and Charlie's father figure.
  • Christina Sicoli as Martha, a worker with Diego at Arthur's store and Charlie's mother figure.
  • Robert Moloney as Arthur McGowens (Wicked Stepfather), Charlie's horrible, evil stepfather and Andrew and Lloyd's father.
  • Burkely Duffield as Lloyd McGowens (Wicked Stepbrother #1), Charlie's nicer and more friendly stepbrother.
  • Keenan Tracey as Andrew McGowens (Wicked Stepbrother #2), Charlie's spoiled and selfish stepbrother.
  • Isaiah Mustafa as Reginald Worth, Kadee's father.
  • Nick Cannon as Himself
  • Devon Weigel as Erna, Reginald Worth's assistant.
  • Tracy Spiridakos as Sammi, Kadee's friend.
  • Carlena Britch as Tammy, Kadee's friend and back-up dancer.
  • Maggie Ma as the Majesty Records receptionist

Filming[edit]

Filming took place in Vancouver, British Columbia, Canada from May to July 2011. The film premiered on Nickelodeon in the USA on Monday May 28, 2012.

Ratings[edit]

The film received 3.5 million viewers, however it earned 4.6 million total viewers (Live + 7 day) becoming one of Nickelodeon's highest rated original films.[3] As well, the film shot to the top of the iTunes sales charts, debuting as the #1 musical on iTunes and remaining atop the charts for more than a month.[3]

The film received 139,000 on Nickelodeon in the United Kingdom and Ireland.[4]

Soundtrack[edit]

Rags
Soundtrack album by Keke Palmer and Max Schneider
Released May 22, 2012[5]
Recorded 2011
Genre
Length 38:32
Label Nick Records
Producer

Rags (Music from the Original Movie) is a soundtrack album by the film of the same name, released on May 22, 2012 by Nick Records. All the songs was produced by Darkchild and Andre Lindal. It includes nine songs featured by Keke Palmer and Max Schneider, with three bonus tracks.[6] It was released on May 21 on iTunes. The soundtrack has peaked at #1 on the iTunes soundtrack albums chart and #3 on the Top 100 albums on iTunes chart.[7][8]

Track listing
No.TitleWriter(s)ArtistLength
1."Me And You Against The World"Michaela Shiloh, Tasha King, Rodney Jerkins & Thomas LumpkinsKeke Palmer and Max Schneider3:29
2."Someday (Film Version)"Andre Lindal, LaShawn Daniels, Rodney Jerkins & Thomas LumpkinsMax Schneider3:47
3."Love You Hate You"John Conte, Michaela Shiloh, Tasha King, Raelene Arreguin & Rodney JerkinsKeke Palmer3:18
4."Nothing Gets Better Than This"Andre Lindal, John Conte, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesMax Schneider2:34
5."Stand Out (Film Version)"John Conte, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesKeke Palmer3:18
6."Hands Up"Andre Lindal, LaShawn Daniels, Rodney Jerkins & Thomas LumpkinsMax Schneider2:58
7."Perfect Harmony"Andre Lindal, LaShawn Daniels, Michaela Shiloh, Tasha King, Rodney Jerkins & Thomas LumpkinsKeke Palmer and Max Schneider2:26
8."Look At Me Now"Andre Lindal, Michaela Shiloh, Tasha King, Rodney Jerkins & Thomas LumpkinsKeke Palmer3:21
9."Not So Different At All"John Conte, Michaela Shiloh, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesMax Schneider3:25
10."Stand Out (Album Version)"John Conte, Raelene Arreguin, Rodney Jerkins, Thomas Lumpkins & Travis SaylesKeke Palmer3:07
11."Things Aren’t Always What They Seem"Andre Lindal, Priscilla Hamilton & Rodney JerkinsKeke Palmer and Max Schneider3:31
12."Someday (Album Version)"Andre Lindal, LaShawn Daniels, Rodney Jerkins & Thomas LumpkinsMax Schneider3:47

International Broadcasts[edit]

The film is expected to premiere across most of Nickelodeon's networks throughout the month of August 2012.

Country / Region Channel Movie Premiere Title in Country
 Brazil Nickelodeon (Brazil) 9 August 2012 Rags, O Poder da Música
Latin America Nickelodeon (Latin America) 11 August 2012 Rags
 Poland Nickelodeon (Poland) 18 August 2012 Wyśpiewać marzenia
 Russia Nickelodeon (Russia) 18 August 2012 Лохмотья
 Germany Nickelodeon (Germany) 18 August 2012 Rags
Africa Nickelodeon (Africa)
 Netherlands Nickelodeon (Netherlands) 19 August 2012
 Philippines Nickelodeon (Philippines) 20 August 2012
 Hong Kong
 India
 Malaysia
 Singapore
 Thailand
Taiwan Taiwan
 Vietnam
Nickelodeon (South East Asia)
 Australia
 New Zealand
Nickelodeon (Australia) 26 August 2012
 Italy Nickelodeon (Italy)
 France Nickelodeon (France) Le rêve du chanteur masqué
 Portugal Nickelodeon (Portugal) 31 August 2012 Rags
 Lithuania TV3 Lithuania 12 May 2013
 United Kingdom
 Ireland
Nickelodeon (UK and Ireland) September 24, 2012[9]
 Greece Nickelodeon (Greece) 9 November 2013

References[edit]

External links[edit]