Rainbow S.r.l.

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Rainbow S.r.l.
Television production company
Founded1995; 25 years ago (1995)[1]
FounderIginio Straffi[1]
Loreto, Marche, Italy
Key people
Iginio Straffi
ProductsTelevision series, live-action and animated films
OwnerViacomCBS Networks EMEAA (30%)
Iginio Straffi (70%)
SubsidiariesBardel Entertainment
Colorado Film
Tridimensional S.r.l.
Rainbow CGI

Rainbow S.r.l. (also called Rainbow S.p.A.) is an Italian television studio co-owned by Iginio Straffi and ViacomCBS.[1] It has collaborated with ViacomCBS' other company, Nickelodeon, on multiple shows, including Winx Club and Club 57.[2] The studio is based in Loreto, Marche and was founded by Straffi in 1995. Rainbow began as an animation studio, providing creative services for larger companies until it secured enough funds for original productions.

In February 2011, Viacom International Media Networks purchased 30% of the company for 62 million euros (US$83 million),[3] leaving the remaining 70% to Iginio Straffi.[1][4] Viacom's Nickelodeon networks broadcast Rainbow's shows worldwide,[5] and Rainbow acts as the licensing agent for Nickelodeon's shows in Italy.[6] Nickelodeon's American studios have also collaborated with Rainbow on multiple productions, including Winx Club, the pilot My American Friend, and Club 57 in 2019.[7]

In 2015, Rainbow purchased fellow animation studio Bardel Entertainment.[8] In 2017, Rainbow acquired a majority stake in Iven S.p.A., which owns the production company Colorado Film.[9]

In April 2018, Straffi and Viacom listed the company on the Italian stock exchange.[10] The listing followed years of consideration regarding which country's stock market to enter (the United States or Italy).[11] According to Straffi, this presented "a real dilemma" as Viacom was already listed on an American stock exchange,[11] but Rainbow performed best in European countries.[11] Straffi and Viacom withdrew Rainbow from the stock market in May 2018, citing a lack of suitable market conditions.[12]


Television series[edit]

Show Start date Network Co-production
Tommy and Oscar 1999-2002 Rai 1 Rai Fiction
Prezzemolo 2002-2003 Italia 1 Gardaland
Winx Club 2004-present Rai 2
Rai Gulp
Rai Yoyo
Rai Fiction (seasons 1-7)
Nickelodeon[13](seasons 5-7)
Rai Ragazzi (season 8)
Monster Allergy 2005-2009 Rai 2 Rai Fiction
Huntik: Secrets and Seekers 2009-2012 Rai 2 Rai Fiction
PopPixie 2011 Rai 2 Rai Fiction
Mia and Me 2012-2016 Rai 2 M4E
Crazy Block (pilot)[14] 2014 Unaired Nickelodeon[14]
Regal Academy 2016-2018 Rai YoYo Rai Fiction
Maggie & Bianca: Fashion Friends 2016-2017 Rai Gulp Rai Fiction
Nickelodeon (pilot only)[15]
World of Winx 2016-2017 Netflix Rai Fiction
44 Cats 2018-present Rai Yoyo Rai Ragazzi
Antoniano di Bologna
Club 57 2019-present Rai Gulp[16] Rai Ragazzi
Fate: The Winx Saga 2021 Netflix Archery Pictures


Movie Released Distributor Co-production
Tommy & Oscar: The Movie 2004 Rai Fiction Miramax
Winx Club: The Secret of the Lost Kingdom 2007 01 Distribution
Paramount Pictures
Rai Fiction
Winx Club 3D: Magical Adventure 2010 Medusa Film
Paramount Pictures
Sky Cinema
Gladiators of Rome 2012 Medusa Film
Paramount Pictures
Sky Cinema
Mediaset Premium
Winx Club: The Mystery of the Abyss 2014 01 Distribution
Paramount Pictures
Rai Fiction
Tiro libero 2017 Medusa Film Colorado Film
The Girl in the Fog 2017 Medusa Film Colorado Film
Puoi baciare lo sposo 2018 Medusa Film Colorado Film
Ti presento Sofia 2018 Medusa Film Colorado Film
Into the Labyrinth 2019 Medusa Film Colorado Film


  1. ^ a b c d Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety. Retrieved August 9, 2015.
  2. ^ Ramos-Weiner, Maribel (20 November 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ.com (in Spanish).
  3. ^ "Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). VideoAge International. October 2014.
  4. ^ Serafini, Domenico (November 5, 2014). "I dolori di Rainbow per arrivare prima in Europa". Millecanali. Retrieved May 23, 2017.
  5. ^ Minardi, Sabina (24 February 2011). "Winx, le fatine fanno il botto". L'espresso (in Italian).
  6. ^ Rusak, Gary (April 2011). "Rainbow to rep Nick, lands new master toy deal" (PDF). Kidscreen.
  7. ^ Ramos-Weiner, Maribel (20 November 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ.com (in Spanish).
  8. ^ "Rainbow buys Canadian animation studio Bardel". Kidscreen. 5 October 2015.
  9. ^ Andrea, Montanari (21 August 2017). "Rainbow-Viacom compra la Colorado" (PDF). MF Milano Finanza.
  10. ^ "Winx take to the stock exchange". Agenzia Nazionale Stampa Associata. 12 April 2018.
  11. ^ a b c "Rainbow ripensa alla Borsa". Bebeez.it (in Italian). 3 November 2015.
  12. ^ "The Winx Withdraw from the Stock Market". 22 May 2018.
  13. ^ "Nickelodeon Announces JAKKS Pacific as Master Toy Licensee for Innovative Girls Brand: Winx Club". Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.
  14. ^ a b "Crazy Block - Nick Animated Shorts". December 8, 2018.
  15. ^ Magliaro, Alessandra (19 July 2015). "Rainbow, oltre Winx, 1/a serie con attori". Agenzia Nazionale Stampa Associata (in Italian). Archived from the original on 20 July 2015.
  16. ^ a b "Riprese della serie tv americana per ragazzi "Club 57" a Monopoli" (in Italian). 23 September 2018.

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