Rainbow (company)

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Private conglomerate
Founded1995; 24 years ago (1995)[1]
FounderIginio Straffi[1]
Loreto, Marche, Italy
Key people
Iginio Straffi
ProductsTelevision series, live-action and animated films
OwnerViacom International Media Networks Italia(re-merger with CBS Corporation pending) (30%)
Iginio Straffi (70%)
SubsidiariesBardel Entertainment
Colorado Film
Tridimensional srl
Rainbow CGI
Rainbow MagicLand
Rainbow Academy
Witty Toys
San Isidro Edizioni Musicali
Gavila srl (30%)

Rainbow S.p.A. is an Italian production company based in Loreto, Marche that is best known for producing the animated Winx Club and Huntik: Secrets and Seekers television series. They have also produced several animated films, such as Gladiators of Rome. The CEO of Rainbow is Iginio Straffi, who is also the creator of Winx Club and Huntik.[1]

Since February 2011, Rainbow has been co-owned by Viacom International Media Networks Italia and Iginio Straffi, after the former purchased a 30% stake in the company.[1][2]

On October 5, 2015, Rainbow S.p.A. acquired Canadian studio Bardel Entertainment.[3]

On July 21, 2017, Rainbow acquired a majority stake in Iven S.p.A., which owns production company Colorado Film, artistic management and talent management company Moviement, recording company San Isidro Edizioni Musicali and a participation in distribution and production company Gavila srl. The group was founded in 1986 by the agent and producer Maurizio Totti, by the Oscar-awarded director Gabriele Salvatores and by the actors Diego Abatantuono and Paolo Rossi.


Television series[edit]

Show Start date Network Co-production
Tommy and Oscar 1999-2002 Rai 1 Rai Fiction
Prezzemolo 2002-2003 Italia 1 Gardaland
Winx Club 2004-present Rai 2
Rai Gulp
Rai Fiction
Monster Allergy 2005-2009 Rai 2 Rai Fiction
Huntik: Secrets and Seekers 2009-2012 Rai 2 Rai Fiction
Big Bocca Productions
Poppixie 2011 Rai 2 Rai Fiction
Mia and Me 2011-present Rai 2
Rai Yoyo
Rai Gulp
Rai Fiction
March Entertainment
Crazy Block (pilot)[5] 2014 Unaired Nickelodeon[5]
Regal Academy 2016-2018 Rai YoYo Rai Fiction
Maggie & Bianca Fashion Friends 2016-2017 Rai Gulp Rai Fiction
World of Winx 2016-2017 Netflix Rai Fiction
44 Cats 2018-present Rai YoYo Rai Fiction
Club 57 2019-present Rai Gulp[6] Rai Fiction


Movie Released Distributor Co-production
Tommy & Oscar: The Movie 2004 Rai Fiction Miramax
Winx Club: The Secret of the Lost Kingdom 2007 01 Distribution
Paramount Pictures
Rai Fiction
Winx Club 3D: Magical Adventure 2010 Medusa Film
Paramount Pictures
Sky Cinema
Gladiators of Rome 2012 Medusa Film
Paramount Pictures
Sky Cinema
Mediaset Premium
Winx Club: The Mystery of the Abyss 2014 01 Distribution
Paramount Pictures
Rai Fiction
Tiro Libero 2017 Medusa Film Colorado Film
The Girl in the Fog 2017 Medusa Film Colorado Film
Puoi baciare lo sposo 2018 Medusa Film Colorado Film


  1. ^ a b c d Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety. Retrieved August 9, 2015.
  2. ^ Serafini, Domenico (November 5, 2014). "I dolori di Rainbow per arrivare prima in Europa". Millecanali. Retrieved May 23, 2017.
  3. ^ Kidscreen » Archive » Rainbow buys Canadian animation studio Bardel
  4. ^ "Nickelodeon Announces JAKKS Pacific as Master Toy Licensee for Innovative Girls Brand: Winx Club". Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.
  5. ^ a b "Crazy Block - Nick Animated Shorts". December 8, 2018.
  6. ^ a b "Riprese della serie tv americana per ragazzi "Club 57" a Monopoli" (in Italian). 23 September 2018.

External links[edit]