Rainbow Shops

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Rainbow Shops
Privately Held
Industry Apparel, retail
Founded 1935; 82 years ago (1935)
Headquarters Brooklyn, NY, US
Key people
Joseph Chehebar, CEO
Albert Chehebar, President[1]
Number of employees
Subsidiaries 5-7-9
Website www.rainbowshops.com
Store front
Rainbow Store Setup

Rainbow Shops, commonly referred to as just Rainbow is a privately held, moderately priced American retail apparel chain comprising several lifestyle brands primarily targeting teens and young women. The company is headquartered in Brooklyn, NY.

Rainbow Shops article.jpg
The founding brothers of Rainbow Shops.


Rainbow Shops was founded in 1935[2] in New York City by Irving Arthur Swarzman,[3] an Austrian native who was raised in Brooklyn. Swarzman brought his four brothers (Herman, Oscar, Ira, and Nat) into the business as they reached working age. They built the business from one shop to a high of eighty-two stores before selling the business in the 1970s, according to Mr. Swarzman's granddaughter. Rainbow Shops is now owned by Egyptian Jewish Chehabar family.[4][5] Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, including 125 stores in Puerto Rico and 10 stores in the U.S. Virgin Islands.[2]

Rainbow's holding company, A.I.J.J. Enterprises Inc., purchased the 5-7-9 brand in 1999 from the bankrupt Edison Brothers Stores. It's operated through a company division named The New 5-7-9 and Beyond, Inc.[6]

Rainbow is one of the leading “fast-fashion” retailers in the U.S. drawing inspiration from new trends seen on A-list celebrities. Rainbow is known for providing the latest fashion trends at an affordable price. It offers a wide assortment of clothing for juniors, plus size, and children, as well as an extensive shoe collection.

Rainbow stores are an average of 5,000 square ft. Each store’s merchandise varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments.


In November 2012, Rainbow launched its online store which offers a cultivated selection of Junior and Plus fashion, shoes, accessories, discounts, offers and promotions. Its online assortment of styles gets updated daily.

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