|Born||4 January 1969|
|Occupation||President & CEO of McFit GmbH, Lopavent GmbH, Loveparade Berlin GmbH and LoveParade.net GmbH|
Rainer Schaller (born 4 January 1969) is the president and chief executive officer of McFit GmbH, Lopavent GmbH, which since 2006 has been the organizing company of the Love Parade, an electronic dance music festival and parade, Loveparade Berlin GmbH and LoveParade.net GmbH.
On 24 July 2010, at least 21 people were killed, with at least 511 others injured, following a stampede in a tunnel at the 2010 Love Parade - "The Art of Love" in Duisburg, Germany, which was organized by him. The number of people attending was somewhere between 200,000 and 1.4 million, considerably higher than the original estimate of approx. 800,000. As a consequence of this, he announced that no further Love Parades would be held.
The original organizer of the Love Parade, Dr. Motte (Matthias Roeingh), who had distanced himself from the event in 2006 citing the upsurge of commercialisation, has described Schaller as a "marketing locust".
- Connolly, Kate (25 July 2010). "Love Parade Stampede in Germany Kills at Least 18". Los Angeles Times. Retrieved 25 July 2010.
- Staff writer (25 July 2010). "Stampede at German Love Parade Festival Kills 19". BBC News. Retrieved 25 July 2010.
- Staff writer (24 July 2010). "19 Dead in Love Parade Stampede — Eighteen People Have Been Killed in Germany During the Country's Annual "Love Parade", Held This Year in the Former Industrial Ruhr City of Duisburg". The Daily Telegraph. Retrieved 25 July 2010.
- Staff writer (25 July 2010). "Organisers Blamed for German Love Parade Deaths — Survivors of a Stampede at a Free Dance Music Festival in Germany in which 19 People Were Killed Have Blamed Organisers for the Deaths". BBC News. Retrieved 25 July 2010.
- "No more Love Parades as pressure on organisers increases". The Local. 25 July 2010. Retrieved 25 July 2010.
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