Rajendra Srivastava

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Rajendra K. Srivastava, Ph.D. is the dean of the Indian School of Business. Previously, he was the provost at Singapore Management University. He previously held a named professorship at Emory University.

Academic career[edit]

He was born in India and studied at the Indian Institute of Technology in Kanpur and the University of Rhode Island, and got a Ph.D. in business administration at the University of Pittsburgh. Upon completing his degree he took a position at the University of Texas at Austin.

After twenty years at the University of Texas he left to accept the position of Roberto C. Goizueta Professor of Marketing at the Goizueta Business School at Emory University. In 2008, was appointed Provost of Singapore Management University.

Professional activities[edit]

Srivastava has published articles in journals including the Journal of Marketing and the Journal of Marketing Research. His fields of interest include marketing strategy, brand management, management of market-based assets, customer management, and the financial impact of marketing activities.


Srivastava received the American Marketing Association's Maynard Award,[1] Paul Root Award,[2] Sheth Award[3] (all for Journal of Marketing articles), Vijay Mahajan Award[4] and Alpha Kappa Psi Award, and the University of Texas CBA Foundation Award.


External links[edit]