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Ram Naam means "the name Rama", which can imply either devotion to Rama, the avatar of Vishnu, (termed as "साकार - with shape ") or the ultimate God with no form (termed as "निराकार" - no shape). Whilst poet Tulsidas wrote about Ram - son of King Dashratha; the poet Kabir wrote about Ram as non-form God. Rama's name is often chanted or sung within the many traditions of Hinduism. A popular mantra is Sri Ram Jai Ram Jai Jai Ram (often prefixed with "Om"), which was popularized in western India by Samarth Ramdas.
"Ram Naam Satya Hai" (The name of Ram is truth) is commonly chanted by Hindus while carrying a dead body to the cremation ground in India, Nepal, Guyana, and southern Bhutan. This recitation implies that the dead body no longer sustains the truth (breath) which is Ram Naam.
Individuals Connected To The Mantra
Neem Karoli Baba encouraged the constant repetition of "Ram" in order to become closer to God, saying: "By taking the name of Ram, everything is accomplished."
Tyagaraja, a composer of carnatic music, regarded music as a way to experience the love of God. His songs were on Ram Naam.
Swami Ramdas is said to have attained Nirvana through constant repetition of "Om Sri Ram Jai Ram Jai Jai Ram". He established Anandashram, where this mantra is sung continuously from morning to night.
Aniruddha’s Universal Bank of Ram Naam
“Aniruddha’s Universal Bank of Ram Naam” (Head Office situated in Mumbai, India) is an unique bank which accepts “Ram” name instead of currency as deposits. The bank account holders write “Ram” in a specially designed book with image of Lord Hanumanji on each page with ultimate aim of bringing peace, inner bliss and strengthen destiny of the account holders to withstand obstacles in life. Shravan Bhakti (devotion in the form of listening) is one of the highest forms of bhakti (devotion) which can be achieved by writing “Ram”. While writing “Ram” name, the eyes read the name, the hand writes the name and the mind automatically recites the mantra leading to internal listening. Hence ram naam book is considered as the easiest tool of devotion.