Blue Band (brand)

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Blue Band
Product typePrivate
OwnerUnilever
MarketsInternational

Blue Band (known as Rama in Germany) is a Upfield brand of margarines, cheese spread and vegetable fat spreads.[1] It is widely available in Germany, where it has been sold since 1924. It is one of Unilever's 14 brands with annual sales of over 1 billion euros.

History[edit]

Blue Band was developed as a premium quality margarine.[2]

Blue Band is sold in 65 countries — and are called Bonella, Country Crock, Doriana, Dorina, Imperial, La Perfecta, Maizena, Milda, Mirasol, Planta, Planta Fin, Primavera, Rama, Sana, Stork, Tulipan, and Vitam. [3]

References[edit]

  1. ^ Blue Band, Rama | Brands in action | Unilever Global
  2. ^ Jones, Geoffrey (2005). Renewing Unilever : Transformation and Tradition. Oxford University Press. p. 122. ISBN 978-0-19-155638-8.
  3. ^ Blue Band, Rama | Brands in action | Unilever Global

External links[edit]