Blue Band (brand)

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Blue Band
Product typePrivate
OwnerUpfield or Siqalo Foods
MarketsInternational
Previous ownersUnilever
Rama-branded product.

Blue Band (known as Rama in Germany and Czech republic) is a brand of margarines, cheese spread and vegetable fat spreads.[1] A Dutch brand developed by Van den Bergh[2] it remains widely available in Germany, where it has been sold since 1924. It is produced by Upfield except in southern Africa, and by Remgro-owned Siqalo Foods in southern Africa.

History[edit]

Blue Band was developed as a premium quality margarine.[3]

Blue Band is sold in 65 countries — and are called Bonella, Country Crock, Doriana, Dorina, Imperial, La Perfecta, Maizena, Milda, Mirasol, Planta, Planta Fin, Primavera, Rama, Sana, Stork, Tulipan, and Vitam. [4]

References[edit]

  1. ^ Blue Band, Rama | Brands in action | Unilever Global
  2. ^ http://www.historywebsite.co.uk/articles/maypole/maypole01.htm
  3. ^ Jones, Geoffrey (2005). Renewing Unilever : Transformation and Tradition. Oxford University Press. p. 122. ISBN 978-0-19-155638-8.
  4. ^ Blue Band, Rama | Brands in action | Unilever Global

External links[edit]