Ramdev

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Ramdev
Baba Ramdev
Ramdev in 2002
Personal
Born
Ram Kisan Yadav[note 1]

between 1965 - 1975[1][2]
ReligionHinduism
OccupationYoga teacher, businessman
Founder ofPatanjali Ayurved
Patanjali Yogpeeth
Bharat Swabhiman Trust
HonorsHonorary Doctorate by Kalinga Institute of Industrial Technology, Bhubaneswar

Ramdev (born Ram Kisan Yadav[a] in 1965), also referred to by his followers with the honorifics Baba[b] or Swami,[c] is an Indian yoga guru,[10] businessman[11][3] and brand ambassador for Patanjali Ayurved.[12] Ramdev is primarily known for being a proponent of yoga and ayurveda in India.[13][3] Ramdev has been organizing and conducting large yoga camps since 2002, broadcasting his yoga classes on various TV channels.[3][14] He co-founded Patanjali Ayurved and Patanjali Yogpeeth with his colleague Balkrishna in 2006.[15] Ramdev has received criticism over his comments related to modern medicine, yoga, and ayurveda.[16][17]

Ramdev is aligned with the Bharatiya Janata Party (BJP) on a number of issues.[3][18][19] He has led protests against corruption in India and has advocated for the repatriation of black money held in foreign banks.[20][21] In April 2022, Ramdev was ranked the 78th most powerful Indian by The Indian Express.[22]

Early life and education[edit]

Ram Kisan Yadav was born between 1965 – 1975[1][2] in the village of Said Alipur.[23] His parents, Ramniwas Yadav and Gulabo Devi,[24][25] were poor illiterate farmers.[26][27] He has three siblings, an older brother,[1] a younger brother,[28] and a younger sister.[29] The left side of his face has been partly paralysed since childhood, perhaps owing to a congenital disability or a childhood illness.[30]

Yadav initially attended a government school at Shahzadpur[31] where he completed his eighth standard.[32] Much of his education was within the tradition of Arya Samaj, a Vedic reform organisation.[33] At a young age, he was influenced by Satyarth Prakash, a Hindi book written in 1875 by Dayanand Saraswati, a religious and social reformer who founded the monotheistic Arya Samaj movement.[34] He left the government school system and rejected being taught in English with colonial curriculum set under Thomas Babington Macaulay (1800–59).[34] He pursued further study in the Gurukula system,[34] in traditional educational institutes with instruction based on Vedic principles, studying Indian scripture, Yoga and Sanskrit in various gurukul schools.[31]

Yadav attended Arsh Gurukul Mahavidyalaya from 1984 until 1989, followed by study at Kalwa Gurukul.[31] At Kalwa, he studied with Acharya Baldevji, an Arya Samaj chief, and first met Balkrishna as a fellow student.[35] While living in Kalwa Arsh Gurukul in Jind district, Haryana, he offered free yoga training to villagers.[36] Having completed his studies in 1992, Yadav gravitated to Kripalu Bagh Ashram to work with Shankardevi Maharaj.[2] At Kripalu Bagh Ashram, he encountered and learned yoga from Acharya Karamveer,[2] also an Arya Samaj.[23] Yadav took vows of renunciation, adopted sannyasa, and took the name Ramdev.[37][2] Ramdev and Karamveer held yoga camps throughout India and sold chawanprash in Haridwar together.[38]

On 5 January 1995,[39] Balkrishna, Ramdev, and Acharya Karamveer founded Divya Yoga Mandir Trust, which was set up at the Kripalu Bagh Ashram in Haridwar.[2][39][40] Under the Divya Yoga Mandir Trust, they offered yoga camps and established an Ayurvedic pharmacy.[38]

Career[edit]

Ramdev giving yoga instructions in 2004

Television[edit]

Ramdev began appearing on TV as a yoga guru in 2002, first with Sanskar TV.[41] The following year, in 2003, Aastha TV began featuring him in its morning yoga slot.[41] He proved to be telegenic and gained a large following.[41] A large number of people, including some celebrities from India and abroad, attended his Yoga camps.[42][43] He taught students in foreign countries including the United Kingdom, the United States, and Japan. He also addressed Muslim clerics at their seminary in Deoband, Uttar Pradesh in 2009.[44] At Yog Gram, his main yoga centre,[45] Ramdev practices and teaches yoga in an auditorium, for TV broadcast. In 2017, he was also a judge of a reality show entitled, "Om Shanti Om," where contestants sang devotional songs[46][47]

Business[edit]

Patanjali Ayurved[edit]

Patanjali Ayurved is a consumer packaged goods company, based in Haridwar, that was started by Ramdev and Balkrishna in 2006.[48] The company is one of the highest grossing FMCG's in India.[49] In FY22, Patanjali Ayurved posted revenues of Rs 10,664.46 crore.[50] Balkrishna serves as the CEO of Patanjali Ayurved with 95% ownership and supervises its day-to-day activities, while Ramdev serves as the face of the company and makes most of the business decisions.[49][51][52]

Ramdev has advocated for Indian nationalism in the tradition of the swadeshi movement through the production and sale of Patanjali Ayurved products and he has encouraged Indian citizens to reject multinational brands.[53][54][49][55][56]

Members of Ramdev's family relocated to Haridwar and several have participated in his business ventures.[29] His father has overseen some activities at Patanjali Ayurved.[23][57] His younger brother Ram Bharat has been described as the company's de facto CEO.[28][29]

Ramdev declared net worth of his personal assets at around "₹1,100 crore" in 2013.[58]

The company has been accused of creating misleading advertisements about its products and conducting insufficient testing before launching products in the marketplace.[59] Some products like amla juice have been banned from sales due to poor quality by Indian government.[60][59] Patanjali has also been surrounded by controversies regarding working conditions where Ramdev and Balkrishna are treated like gurus whose feet must be touched each time they enter an area.[61] Factory workers are paid a salary of Rs 6000 per month while working 12-hour shifts, six days a week.[61] They are also discouraged to ask for a raise as working at factory is considered "seva" (voluntary service) to the cause.[61][62][63]

In May 2018, Ramdev launched Swadeshi Samriddhi SIM cards in partnership with BSNL.[64]

Patanjali Yogpeeth[edit]

A view of Patanjali Yogpeeth in Haridwar

Patanjali Yogpeeth is an institute founded for the promotion and practice of Yoga and Ayurveda. It has two Indian campuses, Patanjali Yogpeeth I and Patanjali Yogpeeth II in Haridwar, Uttarakhand. Other locations include UK, US, Nepal, Canada and Mauritius.[65] Ramdev is the Vice-Chancellor of the Patanjali Yogpeeth.[66] In 2006, Ramdev established a registered charity in the UK known as the Patanjali Yog Peeth (UK) Trust, which had the stated objective of supporting Patanjali Yogpeeth (India) through the promotion of Ayurveda and pranayama yoga in the UK.[67] To extend Patanjali Yogpeeth, he also acquired the Scottish island of Little Cumbrae.[68][69] In 2012, Ramdev established the Divya Yog Pharmacy in Haridwar.[70]

In 2017, the Income Tax Appellate Tribunal (ITAT) through its Delhi bench gave tax exempt status to Patanjali Yogpeeth.[71]

In March 2018, 92 scholars of various different castes and backgrounds were initiated by Ramdev as sanyasis, or renunciants, at the Patanjali Yogpeeth in Haridwar.[72] In 2022, Ramdev announced that sanyasis will serve as trustees of the Patanjali Yogpeeth and Divya Yoga Mandir.[73] The sanyasis initiated by Ramdev studied Hindu scriptures for at least seven years at Patanjali Yogpeeth and a number of them have advanced degrees from universities.[72]

Social and political activities[edit]

Ramdev at the Yog Mahotsav with Narendra Modi in Ramlila Maidan, New Delhi, 2014

Social engagement[edit]

In 2006, Ramdev was invited by Kofi Annan to deliver a lecture on poverty alleviation at a United Nations conference.[74][75] In October 2014, he was one of the nine personalities invited by the Prime Minister Modi to participate and promote the message of cleanliness when Swachh Bharat Mission was launched.[76]

Bharat Swabhiman[edit]

In 2010, Ramdev announced plans to form a political party called Bharat Swabhiman India Pride.[3] He said that it would contest every seat in the next national elections.[77] A year later, he stated that, instead of forming a political party, he would influence politics by encouraging a groundswell of popular reaction.[78] In 2014, Ramdev announced that Bharat Swabhiman would contest some constituencies in the general election of that year and form alliances with some other parties.[79] It was at this time that he voiced his support for Narendra Modi to become the next Prime Minister of India, and signed nine pledges with BJP leaders on institutional and cultural reforms.[3][18][79] His attempts to run yoga camps during that election campaign, allegedly to gain support for Modi, were stymied by the Election Commission of India (ECI), who determined that they were politically motivated.[80] The Gujarat High Court allowed the Trust to hold yoga camps in 2014 as long as the camps were not political in nature.[81]

The financial arrangements of Bharat Swabhiman and his two other trusts, Divya Yog and Patanjali Yogpeeth, came under ECI scrutiny during the 2014 elections because of a complaint that they were being used to fund the campaigns of some political parties.[82]

Campaigns against corruption[edit]

In April 2011, Ramdev called on the government to add punitive powers to the Jan Lokpal Bill, a bill to appoint an independent body to investigate alleged government corruption.[83] Relatedly, Ramdev announced he would go on an anshan hunger strike at Ramlila Ground in Delhi, on 4 June 2011, to pressure the government to root out corruption and repatriate black money.[20] A week before the scheduled fast, the government set up a committee, headed by the chairman of the Central Board of Direct Taxes, to suggest steps to curb black money and its transfer abroad.[84] Talks continued between the two sides and, on 3 June, both sides claimed that a consensus had been reached on most issues. However, in the evening, Ramdev announced that he would still carry on with his hunger strike.[85][86]

During the first day of the strike, government minister Kapil Sibal publicized a letter from Ramdev's camp stating that the hunger strike would end if the government honoured its commitments.[87] Ramdev took it as a betrayal by the government and hardened his position.[87]

Shortly before midnight on the first day, a Delhi police spokesman announced that permission for the gathering had been revoked because permission was only granted for a 5,000 person yoga camp, and not for a protest of 50,000 people.[88] At midnight, over 5,000 police officers disrupted the protest and used Tear gas shells and a lathicharge to drive away protesters.[89][90] Ramdev tried to escape capture by disguising himself in women's clothes but was eventually arrested and flown back to his ashram in Haridwar and banned from entering Delhi for 15 days.[91][92] On reaching Haridwar, Ramdev told reporters that his fast was not over yet and he would continue with his satyagraha civil resistance.[93]

Police reported that 53 citizens and ten police members were injured and treated in hospitals.[93] There were accusations that women protesters had been badly treated by the police, who alleged that they had objects thrown at them by protesters.[94][95] One female protester suffered a spinal injury and later died in a hospital from cardiac arrest.[96] In a statement, Ramdev highlighted her sacrifice and noted that they would honor her by fighting against corruption in India.[97]

Aftermath of the Delhi protest[edit]

Ramdev accused the government of cheating him, and alleged that there was a conspiracy to kill him.[98] Leaders of the BJP said that the police action had been a shameful chapter in the democracy of this country.[91] BJP leader LK. Advani called it naked fascism.[99] India's Supreme Court asked the government for an explanation.[100]

Ramdev was supported by civil society activists as well.[101] Activist Anna Hazare called the crackdown a "strangulation of democracy".[101] Hazare indicated that the action could have been compared to the Jallianwala Bagh massacre if the policed had fired ammunition.[102] Thousands of supporters in other cities continued their fast in protest.[103]

Ramdev ended his fast on the ninth day, after being hospitalised two days earlier.[104][105] His decision to end the protest was welcomed by politicians from the BJP, Janata Party and Congress Party.[105][106][107]

Ambedkar stadium fast movement[edit]

As a part of the "India against corruption" movement, Ramdev launched another indefinite protest on 10 August 2012 against the government's failure to act against corruption and repatriate money.[21] He announced that his future strategy depended upon the government's response to his protest.[108] Ramdev ended the fast at Delhi's Ambedkar Stadium on 14 August 2012, and announced he was returning to Haridwar.[109][110] At Ambedkar, Ramdev said, "we are leaving because we won."[111]

Controversies[edit]

Labour law violations and animal contents[edit]

In March 2005, 115 employees of Divya Yoga Mandir Trust began a protest for minimum wages and employees' rights, such as coverage under the Provident Fund and Employees' State Insurance Corporation.[112] Management agreed to pay minimum wage and not initiate disciplinary actions against the employees protesting and, in turn, the employees agreed that they would restore normalcy in the workplace.[112] However, the Trust refused to take back some of the employees, accusing them of committing sabotage.[112] Their case was taken up by the Centre of Indian Trade Unions CITU, affiliated with the Communist Party of India Marxist CPI(M).[112][113]

Brinda Karat, a senior figure in the CPI(M), took up the cause of the dismissed employees.[112] They indicated that human bones and animal parts were used in some herbal medicines manufactured by Divya Pharmacy, which is owned by Divya Yog Mandir Trust.[112] The dismissed employees provided samples that were tested at government laboratories, where the presence of animal materials in the sample was confirmed.[112] However, the source of the samples was disputed, since they had been given to Karat by the protesting employees and not procured by government officials.[3][112] Karat produced what were claimed to be the prescription and cash receipts for the samples, which were obtained from the Trust's hospital medicine counter.[112][113][114] Ramdev denied the results and further testing conflicted with the previous tests.[3][115] He received support from politicians, such as Sharad Pawar.[3][115][116] Karat received a legal notice on behalf of a BJP leader in Faridabad, ordering her to apologize publicly or face legal action.[117][118]

Rajiv Dixit[edit]

Rajiv Dixit, Ramdev's advisor and ally, died on 30 November 2010 in Bhilai, Chhattisgarh, with cardiac arrest being cited as the cause of death.[3][119] Dixit's friends conjectured that Ramdev did not like his increasing popularity, and was involved in his death, however, Ramdev dismissed the claims and alleged that this was a conspiracy theory concocted by a political opponent.[3][115][119]

Kapalbhati[edit]

Medical concerns have been raised about Ramdev's promotion of Kapalbhati as a "cure-all". Ramdev made controversial claims that, "the problem of heart blockage can be overcome by doing Kapalbhati daily in the morning and evening," and that the practice of pranayamas, including kapalbhati, regulates blood pressure, cures heart related problems, and eradicates all communicable and non-communicable diseases.[120] On the contrary, cardiologists repeatedly cautioned patients with heart disease and high blood pressure against practicing kapalbhati and bhastrika since they can exacerbate the problem.[121][122] The Asian Heart Institute (AHI) found a correlation between heart ailments and certain types of Kapalbhati practice.[123] Kapalbhati can also be dangerous for people suffering from a hernia.[124][122]

B.K.S. Iyengar has criticised Ramdev for corrupting Maharishi Patanjali's Yoga with the promotion of programmes like kapalbhati.[125] According to Iyengar, the Yog Sutras of Patanjali do not mention Kapalbhati or Bhastrika.[126] He warns about the dangers of Ramdev "selling Kapalbhati" as "a shortcut" in the "TV-yoga craze".[123] Other Yoga experts have warned that reckless practice of Kapalbhati can make a person seriously ill.[123]

Homosexuality[edit]

In 2013, the Supreme Court of India upheld the constitutionality of Section 377, which in part criminalized homosexuality.[127] Following the verdict, Ramdev called homosexuality a bad addiction and claimed he can cure it by yoga.[128][115]

Biography[edit]

In 2017, the Dehli High Court temporarily blocked the sale of an unauthorized biography about Ramdev entitled, Godman to Tycoon: The Untold Story of Baba Ramdev, until disputed content about him deemed defamatory was removed.[129][130] The court reversed their injunction in April 2018 and the book was released for sale.[131]

Medicine[edit]

COVID-19[edit]

Ramdev sparked several controversies related to diagnosing and curing COVID-19 at the beginning of the pandemic.[16] He claimed that holding one's breath could help one diagnose the virus, and further claimed that mustard oil could treat the virus, both of which lacked scientific basis.[16] In May 2021, he questioned the need for oxygen amongst COVID-19 patients, but later withdrew his remarks after facing criticism from doctors.[132] But the back-handed apology did not last long as he again took a swipe at allopathy in an open letter, asking "If allopathy is so efficient, why do allopathic doctors fall ill and does allopathy have any medicine to ensure transition of a violent man into a decent one". Dr Jaswant of the Resident Doctors Association at AIIMS told that the “language of (Ramdev’s) letter is not an apology”.[133] Indian Medical Association's (IMA) national vice-president, Dr. Navjot Singh Dahiya, filed a police complaint against Ramdev for allegedly creating the wrong perception about treatments and for allegedly using defamatory and insulting language towards doctors.[134]

In June 2020, Patanjali Ayurved announced a drug named Coronil for COVID-19 treatment, marketing it as a cure for COVID-19 patients.[135][136] The day after the launch, a criminal complaint was filed against Ramdev and his partner, Balkrishna, in Muzaffarpur court by a social worker for misleading and putting the lives of a large number of people at risk.[137][138] The Indian government allowed Patanjali Ayurved to market Coronil as an immunity booster but not a cure, banning it from selling as a COVID-19 cure.[139][140] The Government of Maharashtra banned the sale of Coronil in the state, citing that the World Health Organisation had not certified the medicine.[141] Lawsuits were filed in Bihar and Rajasthan against Ramdev, Balkrishna, and others, accusing them of cheating and selling fake medicines.[142][143] The Madras High Court fined the company 10 lakh (US$13,000) for "exploiting fear and panic among the general public by projecting a cure for the coronavirus."[144][145] Patanjali withdrew the claim of Coronil being a cure for COVID-19.[139] The UK drug regulator threatened action if the unauthorized products were sold in the UK market.[139]

On 18 August 2022, Delhi High Court told Baba Ramdev not to mislead people against modern medicine after questioning the efficacy of COVID-19 vaccines and to avoid making any claims other than what is deemed official about Patanjali's Coronil.[146][147]

Comments against modern medicine[edit]

In late May 2021, Ramdev sparked a controversy when he claimed that modern medical science is a "stupid science" and that patients have died due to it.[17] As a result, the IMA claimed that he was creating fear and frustration among the public to sell his drugs.[148] The IMA also demanded the Union Health Minister Harsh Vardhan take action against Ramdev and prosecute him under the Epidemic Diseases Act, 1897 to save lives.[148][149] The Delhi Medical Association demanded an FIR against him.[150] Later, Patanjali's Balkrishna clarified that Ramdev has, "no ill-will against modern science and good practitioners of modern medicine".[17] After facing pressure from the Health Minister, Ramdev eventually withdrew his comments and issued an apology.[17][151]

Following the withdrawal, he posted 25 questions to IMA in an ‘open letter’ regarding treatments for several diseases.[152] He courted sharp criticism from the medical community when he claimed that, "[d]octors should not fall ill at all if allopathy is all powerful and ‘sarvagun sampanna’ (having all good qualities)".[17][152] IMA's Uttarakhand division sent a defamation notice to Ramdev and expressed that they would demand 1,000 crore (US$130 million) if he didn't issue an apology.[153] In a new video, he was seen reacting to the demand by saying, "even their father cannot arrest him".[154]

During a yoga camp in Haridwar, Ramdev said several allopathy practitioners with MBBS and MD degrees were facing the side-effects of allopathy and are now turning towards yoga and ayurveda.[45] He said his target would be to convert 1000 doctors to ayurveda within a year.[45]

On 3 June 2021, the Delhi High Court refused to issue an injunction against Ramdev, noting that his comments fall under the right to freedom of speech and expression.[155]

Controversial remarks[edit]

Ramdev created massive unrest on social media and has put himself at the center of the protests against him when he made sexiest remark against women that 'Women also looks good when they wear nothing'.[156]

Awards and recognitions[edit]

  • January 2007 – Honorary Doctorate, by Kalinga Institute of Industrial Technology, Bhubaneswar, in recognition of his efforts to popularise the Vedic system/science of Yoga.[157]
  • July 2007 – Legislature of the U.S. State of New Jersey honored Ramdev for his commitment to improving health in mind, body and spirit and to enhancing the well-being of people from all social backgrounds.[158]
  • July 2007 – Some members of the British House of Commons hosted a reception for him.[159][160]
  • September 2007 – Felicitated by KL. Chugh, Chairman of ASSOCHAM at the 5th Global Knowledge Millennium Summit.[161]
  • January 2009 – Conferred with the title Mahamahopadhyaya by Rashtriya Sanskrit Vidyapeetha, Tirupati, Andhra Pradesh.[162]
  • January 2011 – Honoured with Sri Chandrashekharendra Saraswati National Eminence Award by Maharashtra Governor K. Shankaranarayanan.[163]
  • July 2012 – Honoured with Tarun Kranti Award at Ahmedabad in National Icon category by Narendra Modi, the current Prime Minister of India. The award is constituted by eminent Digambara Jain monk Tarunsagar.[164]
  • January 2015 – Considered for Padma Vibushan, second highest civilian award but day before 66th Republic day, refrained from taking noting he is an ascetic.[165][166][167]
  • April 2015 – Government of Haryana appointed Ramdev as brand ambassador of Yoga and Ayurveda. He was given the status of Cabinet minister for Haryana but he declined.[168][169]
  • May 2016 American business magazine Fast Company ranked Ramdev 27th in its Most Creative Business People of 2016 list.[170]
  • April 2017 – Magazine India Today ranked Ramdev #5th in India's 50 Most powerful people of 2017 list.[171]
  • April 2022 – The Indian Express ranked Ramdev 78th in the list of 100 Most Powerful Indians in 2022 (IE 100).[22]

Bibliography[edit]

  1. Ramdev, Swami (2009). Prāṇāyāma Rahasya: Secrets of Prāṇāyāma, with Scientific Factual Evidence. Diamond Pocket Books (P) Ltd. ISBN 978-81-89235-01-7.
  2. Ramdev, Swami (1 March 2006). Yog Its Philosophy & Practice. Diamond Pocket Books (P) Ltd. ISBN 978-81-89235-15-4.
  3. Ramdev, Swami (2005). Aushadh Darshan. Diamond Pocket Books (P) Ltd. ISBN 978-81-89235-24-6.
  4. Ramdev, Swami (2004). Vitality Strengthening Astavarga Plants (Jeevaniya & Vayasthapan Paudhe). Divya Yog Mandir Trust. ISBN 978-81-89235-03-1.

In popular culture[edit]

Ramdev is being played by Kranti Prakash Jha in Swami Ramdev - Ek Sangharsh earlier aired on Discovery Jeet.[172]

Patanajali Ayurveda Limited remains one of the top ten advertisers in India, and Ramdev's face has become ubiquitous.[173]

Notes[edit]

  1. ^ The first name has been spelled Ram Kisan,[3] Ramkishen,[6] or Ramkrishna[7] by various outlets.
  2. ^ Baba, lit.'father', is a respectful form of address for an older or holy man in India.[8]
  3. ^ Swami is a title used in India for a Hindu religious teacher.[9]
  1. ^ The first name has been spelled Ram Kisan,[3] Ramkishen,[4] or Ramkrishna[5] by various outlets.

References[edit]

  1. ^ a b c Pathak-Narain, Priyanka (28 July 2017). "The yogi and his epic story". The Hindu. Retrieved 31 May 2022.
  2. ^ a b c d e f Sarbacker, Stuart Ray (2014). "Swami Ramdev: Modern Yoga Revolutionary". In Singleton, Mark; Goldberg, Ellen (eds.). Gurus of Modern Yoga. Oxford University Press USA. ISBN 978-0-19-993872-8.
  3. ^ a b c d e f g h i j k l m Robert F. Worth (26 July 2018). "The Billionaire Yogi Behind Modi's Rise". The New York Times. Retrieved 11 June 2021.
  4. ^ "As good as a Ramdev stretch". www.telegraphindia.com. 14 April 2015. Retrieved 26 May 2020.
  5. ^ Thomas, Pradip Ninan; Lee, Philip, eds. (30 July 2012). Global and Local Televangelism. Palgrave Macmillan. p. 150. ISBN 978-1-137-26481-7. Retrieved 26 May 2020.
  6. ^ "As good as a Ramdev stretch". www.telegraphindia.com. Retrieved 7 November 2021.
  7. ^ Thomas, P.; Lee, P. (30 July 2012). Global and Local Televangelism. Springer. ISBN 978-1-137-26481-7.
  8. ^ "baba". Lexico UK English Dictionary UK English Dictionary. Oxford University Press. Archived from the original on 22 September 2020.
  9. ^ "swami". Lexico UK English Dictionary. Oxford University Press. Archived from the original on 29 October 2020.
  10. ^ Narain, Priyanka Pathak (31 July 2017). "How Baba Ramdev became the Guru of Yoga Programming on Indian TV". Firstpost. Retrieved 30 May 2021.
  11. ^ "HT Editorial: Not Ayurveda vs allopathy". Hindustan Times. 25 May 2021. Retrieved 31 May 2021.
  12. ^ "Patanjali-to-start-working-with-celebrities-as-brand-ambassadors-for-first-time".
  13. ^ "Baba Ramdev: Who is he?". IndiaToday.in. 14 August 2012.
  14. ^ Limaye, Yogita (21 December 2015). "The yoga guru turned company boss". BBC.
  15. ^ Telles, Shirley; Yadav, Arti; Bhardwaj, Abhishek Kumar; Sharma, Sachin Kumar; Singh, Nilkamal (2013). "Patanjali Yogpeeth, Haridwar: An Ayurveda center which includes treatment, research, and education". Journal of Ayurveda and Integrative Medicine. 4 (2): 120–122. doi:10.4103/0975-9476.113885. PMC 3737445. PMID 23930046.
  16. ^ a b c "Coronavirus: The health advice that is misleading or worse". BBC News. 6 May 2020. Retrieved 1 November 2022.
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  22. ^ a b "IE100: The most powerful Indians in 2022". The Indian Express. 31 March 2022. Retrieved 31 October 2022.
  23. ^ a b c Ahmad, Omair (3 October 2018). "Interview: The Many, Many Things We Don't Know About Baba Ramdev". The Wire. Retrieved 8 November 2018.
  24. ^ "Baba Ramdev", Daily Bhaskar, 3 June 2011
  25. ^ "The rise and rise of Baba Ramdev". India Today. Living Media India Limited. 11 June 2011. Retrieved 26 March 2017.
  26. ^ Foy, Henry (2 June 2011). "Factbox - Swami Ramdev, India's most popular yoga guru". Reuters. Retrieved 30 May 2022.
  27. ^ Garia, Nikita (1 June 2011). "The Rise of Baba Ramdev". Wall Street Journal. Retrieved 30 May 2022.
  28. ^ a b Vijayaraghavan, Kala; Malviya, Sagar (6 May 2016). "Ram Bharat: Meet Baba Ramdev's low-profile younger brother who handles Patanjali's day-to-day operations". The Economic Times. Retrieved 30 May 2022.
  29. ^ a b c Dubey, Jyotindra (17 September 2020). "Ramdev's low-key brother emerges from the shadows with Ruchi Soya". Business Standard India. Retrieved 31 May 2022.
  30. ^ Varghese K George; Charu Sudan Kasturi (12 June 2011). "Making of brand Baba". Hindustan Times. Retrieved 11 June 2021.
  31. ^ a b c Sehgal, Manjeet (22 June 2015). "Haryana school that made Baba Ramdev a yoga guru". India Today. Retrieved 30 May 2022.
  32. ^ Singh, Ummed (14 May 2021). Boon of Yoga: Benefits of Indian Yoga Exercise. BookRix. ISBN 978-3-7487-8263-6.
  33. ^ Routledge handbook of yoga and meditation studies. Suzanne Newcombe, Karen O'Brien-Kop. Abingdon, Oxon: Taylor and Francis Group. 2020. ISBN 978-1-351-05075-3. OCLC 1192307672. Originating from an Arya-Samaj schooling background, Ramdev gained national fame in the 2000s . . .{{cite book}}: CS1 maint: others (link)
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  35. ^ Deo, Sandeep (18 December 2017). Yoga Guru to Swadeshi Warrior: The True Story of Baba Ramdev. Bloomsbury Publishing. ISBN 978-93-86643-26-1.
  36. ^ "Baba Ramdev Offered Free Yoga Training in Kalva gurukul". deshvidesh.com. 1 September 2006. Archived from the original on 3 July 2013.
  37. ^ "Who is Baba Ramdev?". NDTV. 15 November 2011. Archived from the original on 19 April 2012. Retrieved 9 May 2012.
  38. ^ a b Pathak-Narain, Priyanka (30 July 2017). "'Tragedy follows him everywhere:' What I discovered while writing my book about Ramdev". Scroll.in. Retrieved 31 May 2022.
  39. ^ a b Gandhi, A. K. (1 January 2021). The Rise and Rise of Baba Ramdev and Patanjali. Prabhat Prakashan.
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Further reading[edit]

  • Verma, Sunanda (2018). Namaste, Baba Ramdev! He made billions think & act on health. The Indologist pte. ltd. ISBN 978-9814782203.
  • Narain, Priyanka Pathak (2017). From Godman to Business Tycoon: The Untold Story of Baba Ramdev. Juggernaut Publications. ISBN 978-9386228383.
  • Deo, Sandeep (2017). Yoga Guru to Swadeshi Warrior: The True Story of Baba Ramdev. Bloomsbury India. ISBN 9789386643261.
  • Deka, Kaushik (2017). The Baba Ramdev Phenomenon: From Moksha to Market. Rupa publications. ISBN 9788129145970.
  • Raj, Ashok (2010). The Life and Times of Baba Ramdev. Hay House India. ISBN 9789381398098.

External links[edit]