Ramon Jacinto

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Ramon "RJ" Jacinto
Birth name Ramon Pereyra Jacinto
Also known as RJ Jacinto, The Main Man, Rock & Roll Icon
Born (1945-06-03) June 3, 1945 (age 70)
Origin Pasay, Manila, Philippines
Genres Rock & Roll, Filipino Rock, Jazz, Original Pilipino Music, Pop
Instruments Vocals, Guitar
Years active 1960–1972
Labels RJ
Website www.rjplanet.com
Notable instruments

Ramon Pereyra Jacinto (born June 3, 1945) is a Filipino musician, radio jockey, TV host and entrepreneur. He is more commonly referred to as RJ Jacinto. He is the founder and chairman of the DZRJ radio station and has been the proprietor of the Rajah Broadcasting Network since 1963.


Jacinto attended the Ateneo de Manila University and graduated with honors in Economics. To further his studies, he took up law at the University of Sto. Tomas while working for his father's steel company, Iligan Integrated Steel Mills, Inc.

He graduated from the number one Jesuit Catholic University in the Philippines and with Honors in BS Economics and promptly worked with the family business, becoming Vice President for Purchasing and Marketing and eventually becoming Senior Vice President for Operations of the steel conglomerate at a very young age. While working, he also went to law school at night and had finished three years when martial law was declared on September 21, 1972.

At odds with the Marcos Dictatorship, Jacinto’s family happened to be abroad celebrating Don Fernando’s birthday, and the family decided to remain in exile for 14 years.


Ramon Jacinto & The Riots (later RJ & the Riots) were, and apparently still are, from the Philippines.

Jacinto has always tried to put music and business together. He started entrepreneuring at the young age of 15. He set up his first enterprise called RJ Enterprises, a company which dealt with producing and releasing records. RJ Enterprises pioneered multi-track recording in the country and eventually became the primary studio choice for many artists and advertising agencies at that time. Two years later at the age of 17, RJ established what would become a legendary radio station in Philippine broadcasting industry – DZRJ. It served as a venue for on-air experiments of radio concepts which were never heard before in Philippine entertainment history. Manned by students, mostly coming from Jacinto's high school class, the radio station introduced alternative music to the Filipino youth. It was the first station to play songs from rock legends such as the Beatles, the Ventures and the Beach Boys. The radio station also gave emphasis on playing the music of local talent. Apart from DZRJ, Jacinto also established the now defunct, DZUW.

Jacinto has been performing for over 50 years in the show business industry and celebrated that milestone with a concert with his idols from his teenage years, The Ventures, in December 2010. He has performed not only locally, but also abroad in Australia, Vietnam, and the USA. He also performed with America and the Beach Boys at the Araneta Coliseum.

Radio and television[edit]

While manning his own radio station, Jacinto was also the Senior Vice-President of their family business, with 2,500 employees reporting to him. During the dictatorship of Ferdinand Marcos, the Jacinto family's assets were forcibly seized and placed under military control and executives of the company were jailed with no charges filed. The sequestered assets included Jacinto's two radio stations. At that time, Jacinto was in the United States and opted to stay there in exile for 14 years to save himself from being jailed. During his exile, Jacinto recorded songs together with other Filipinos and secretly sent them to the Philippines for airplay. The songs "Muli" and "Don't Let Go" became hits but the composers and singers were not named in order to avoid military sanctions.

On March 5, 1986, Juan Ponce Enrile, who was then the Defense Minister, returned the radio stations and some of their family's steel mills to the Jacintos. DZRJ was finally transferred from military administration on June 1986 and Jacinto began to make DZRJ, the leader in retro wave by playing music from the '50s, '60s and '70s.

Bistro RJ[edit]

On July 25, 1986, Jacinto set up Bistro RJ, a rock and roll music lounge and restaurant which became famous for those who were into singing and dancing. At the time, live bands traveled abroad to make a living and the night circuit in Manila depended on piano bars and discos. Jacinto decided to hire live bands to provide financial opportunities as well as to revive the night life in the Philippines through live music. Bistro RJ renamed as The RJ Bar in 1991 in Arnaiz Ave. (formerly Pasay Rd.), but it was moved to Mandarin Oriental Manila Hotel in 1997, then it was moved again to Buendia Ave., and later in 2008 RJ Bar was renamed back to Bistro RJ again for a bigger venue. It was then moved to Dusit Hotel Manila. It became the home of rock and roll in the country, featuring live bands 7 days a week. Today, over 25 years later, RJ Bistro stands as a monument to its standing power, still drawing jam-packed crowds at the Dusit Thani Hotel, where he still performs every Friday night.

RJ Guitars[edit]

Jacinto developed an interest in music and he was particularly inclined to one instrument – the guitar. RJ Guitars Store was launched in 1987 or 1988 in Glorietta Mall (formerly Quad Mall), Makati City. While performing in his bistro, Jacinto felt exasperated about switching between a Fender Jazzmaster and a Gibson Les Paul. He decided to approach Rudy Discipulo to make a guitar versatile enough to produce all the sounds he needed. Impressed by Discipulo's workmanship, Jacinto embarked on putting up a guitar manufacturing business. At present, there are 10 RJ Guitar Centers in the Philippines, providing world-class RJ Guitar models and distributing Taylor guitars and Belcat products from abroad.

The RJ Group has also engaged in guitar manufacturing since 1988, partnering initially with the owner of Schecter, Joey Uy. Jacinto designed his own brand of guitars and eventually expanded into retailing and wholesaling a wide line of musical instruments.

The RJ Guitar company, at one time or another, was the exclusive distributor of Gibson and Epiphone, Promark, Tama, Ibanez, Paiste (Pai-steh), Kaman (Kay-man), Sabian, Rickenbacker, Taylor, Alesis, D’Addario, GHS, Ernie Ball, Di Marzio, Dunlop, Soundtrack, Randall, Peavey, Crate, Orange, Takamine, and Casio Keyboards.

After the Asian crisis, RJ Guitar Center chose to concentrate on their own line and meticulously chose certain foreign lines, now exclusively distributing Taylor, Aria, Carvin, Belcat, GHS Strings, and Rocktron.

The main thrust of RJ Guitar Center is to design their own unique items and market them in their own ten stores and 50 dealers nationwide.

RJ Academy of Music[edit]

The RJ Academy of music was started in 1994 as RJ Guitar Center became the licensee of the Music Institute of Los Angeles, California.

Television show appearances[edit]

  • GMA Supershow (GMA 7; 1989-1997)
  • The Sharon Cuneta Show (1989-1995)
  • 5 & Up (ABC-5 (now on TV5), 1992)
  • RJ Sunday Jam (formerly known as RJ Online) (2nd Avenue; 2003–present) (simulcast on RJ 100)
  • Thank God It's RJ (2nd Avenue, 1993–present)
  • ASAP (ABS-CBN 2; 1995-2000, 2005, 2010, 2015)
  • MYX Live (MYX Channel, 2005)
  • Wowowee (ABS-CBN 2, 2005-2010)
  • Sharon Talk Show (ABS-CBN 2; 2008)
  • Powerhouse With Mel Tiangco (GMA News TV 11; 2012)
  • Walang Tulugan With The Master Showman (GMA 7, 2013)
  • Wasak (AKSYON TV, 2014)
  • Boys Ride Out (9TV; 2014)
  • Tunay Na Buhay (GMA 7, 2015)
  • Sabado Badoo (GMA 7, 2015)