Random Acts of Kindness Day is the name of an unofficial holiday increasingly celebrated around the world by localities or organizations, or nationwide, in order to encourage acts of kindness. The original founders of a national Random Acts of Kindness Day are Megan Singleton, Josh de Jong and Marshall Gray.[better source needed]
The holiday is on September 1. In New Zealand, RAK day began at a national level in 2005[better source needed] by Josh de Jong, Marshall Gray, Morgan Perry, Megan Singleton and Reuben Gwyn. It is not a holiday, rather a national day where the entire country is challenged to do something kind to a friend or stranger for no reason at all.