Rapala sells over 20 million lures each year, in 140 different countries. 242 all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass-produces balsa wood lures.
1936- First lure carved out of cork by Lauri Rapala
1959- Normark established, begins distributing Rapala lures in U.S.
1962- Life publishes article on Rapala. The issue it appeared featured a retrospective on the recently deceased Marilyn Monroe and proved to have the highest circulation in the magazine's history. As such, Rapala's article gave it enough exposure for it to receive two million orders for lures, overwhelming its company staff of two.