||This article contains content that is written like an advertisement. (March 2015)|
|Headquarters||Pasig City, Philippines|
|Founder(s)||Maria Ressa, Glenda Gloria, Chay Hofileña, Beth Frondoso|
|Slogan(s)||"The Social News Network"|
|Alexa rank||3,098 (August 2014) |
|Type of site||News, citizen journalism|
|Launched||January 1, 2012|
Rappler is a news website based in the Philippines.
It commenced first as a Facebook page called MovePH in August 2011 and later evolved into Rappler.com on January 1, 2012. along with web based text news content, it was also among the first news websites in the Philippines to use more video news shot for purpose. It also actively uses social media sites for news distribution.
Its name is a combination of the words rap and ripple.
With the idea of professional journalists using social media and crowd sourcing for news distribution, Rappler was started in 2011 by Maria Ressa, a Filipina journalist with her friends. Brainstorming for the company began some time in 2010 when CEO & Executive Editor Maria Ressa was writing her second book “From Bin Laden to Facebook” in Singapore.
Other key people involved in its conceptualization and creation were former Newsbreak Head and ABS-CBN News Channel Managing Editor Glenda Gloria, Journalist and Ateneo De Manila University Professor Chay Hofileña, former TV Patrol Executive Producer Lilibeth Frondoso, Philippine Internet pioneer Nix Nolledo, Internet entrepreneur Manny Ayala and former NBC Universal Executive Raymund Miranda.
Rappler first went public as a beta version website on January 1, 2012, the same day that the Philippine Daily Inquirer published a Rappler piece that broke out the story of (then) Philippine Chief Justice Renato Corona being awarded a University of Santo Tomas doctoral degree without a required dissertation. The site officially launched at its #MoveManila event at the Far Eastern University in Manila on January 12, 2012.
One of the distinguishing features of Rappler is its "Mood Meter" consisting of bubbles showing the way people react to certain news. The Mood Meter is embedded on each story. Users are asked “how does this story make you feel?” and are given 8 different emotions to choose from – happy, sad, angry, afraid, annoyed, inspired, amused and don’t care. The top ten stories with the most votes over a 48-hour period appear on the Mood Navigator.
The Rappler Mood Meter won the Bronze Medal for Brand Experience at the 2012 Boomerang Awards sponsored by the Internet Media Marketing Association of the Philippines (IMMAP).
MovePH continues to operate as Rappler’s citizen engagement arm that pushes for real solutions to development issues through the use of media.
Some of MovePH’s advocacies include education, governance, climate change, gender, health, and disaster risk reduction and management.
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