Rasheed Richmond

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Rasheed Richmond is an American internet entrepreneur, political fundraiser, and social media expert. As a managing partner with Ryan Leslie in the NextSelection Lifestyle Group,[1][2] he became an acclaimed online marketer after his successful viral marketing campaign for the recording artist Cassie[3][4][5] and online fundraising for President Barack Obama.[6]


Rasheed grew up near Silicon Valley in the San Francisco Bay Area. The only boy of five children, his father, Dr. Leon F. Richmond,[7] practiced medicine for over 30 years in Oakland, CA.

Richmond attended the University of California, Irvine and ran track & field[8] while completing a degree in economics.

After graduation, he worked at Johnson & Johnson[9] before resigning to launch one of the first college social networks sites Collegester.com.[10][11] With the success of The Facebook, Richmond turned his attention to concentrate on building a text link ad network he later named Advertise U![12][13] a division of Rasheed Richmond Enterprises, Inc.

New media marketing[edit]

Richmond came to prominence in his partnership with Ryan Leslie and their success in breaking the first musical artist online via MySpace and YouTube. Cassie's sudden fame quickly pointed the spotlight on the innovative new media marketing strategies employed by Richmond and Leslie.[14][15][16]

These same techniques were utilized in a fundraising campaign for President Barack Obama that raised $109,769 across 798 donors.[17]

Personal life[edit]

The entrepreneurial spirit has led Richmond to travel to many countries and develop a passion for nightlife[18][19] and photography.[20][21][22][23] Richmond has shot many Hollywood actors and actresses including James Preston[24] and Kristina Shannon.[25]

He resides in Pacific Palisades, CA[26] and has mentored many new recording artists including Krys Ivory[27][28] and Royalty.[29][30]


  1. ^ "Ryan Leslie Tickets - Ryan Leslie Tour Dates". Eventful. 2006-07-05. Retrieved 2011-09-18. 
  2. ^ "An Interactive Design Agency". NextSelection. Retrieved 2011-09-20. 
  3. ^ "Ryan Leslie Interview". Randb.about.com. Retrieved 2011-09-18. 
  4. ^ "Ryan Leslie’s Biography – Discover music, videos, concerts, stats, & pictures at". Last.fm. 2009-02-11. Retrieved 2011-09-18. 
  5. ^ "The Songs of Ryan Leslie". Umusicpub.com. Retrieved 2011-09-18. 
  6. ^ "Donate | Obama for America | Donate Today". Donate.barackobama.com. 2011-07-15. Retrieved 2011-09-18. 
  7. ^ "Dr. Leon F. Richmond, MD, Oakland, CA - Obstetrics & Gynecology". Healthgrades.com. Retrieved 2011-09-18. 
  8. ^ "UC Irvine Easter Invit-Men". Flashwest.com. Retrieved 2011-09-18. 
  9. ^ "Rasheed Richmond, Johnson & Johnson". Spoke. Retrieved 2011-09-18. 
  10. ^ "Collegester.com offers consolidation services for student loans". Aboutus.org. Retrieved 2011-09-18. 
  11. ^ "Internet Archive Wayback Machine". Web.archive.org. 2004-04-10. Archived from the original on April 10, 2004. Retrieved 2011-09-20. 
  12. ^ Joshua Benton. "The flip side of black hat SEO: If your news site publishes paid links, you risk suffering Google’s wrath » Nieman Journalism Lab". Niemanlab.org. Retrieved 2011-09-18. 
  13. ^ "Services at Advertise U!". Advertiseu.com. Retrieved 2011-09-18. 
  14. ^ "Cassie Makes Debut Tomorrow :: KID FURY". Sofurious.com. Retrieved 2011-09-18. 
  15. ^ "Ryan Leslie - discover music, shows, pictures on thesixtyone". Thesixtyone.com. Retrieved 2011-09-18. 
  16. ^ "Ryan Leslie biography". Superfm.com.pl. 1978-09-25. Retrieved 2011-09-18. 
  17. ^ https://donate.barackobama.com/page/outreach/graphic/main/barackobamawins
  18. ^ "– The Largest Entertainment Photo & Video Archive". Wireimage.com. 2007-05-17. Retrieved 2011-09-18. 
  19. ^ Christopher Smith for The New York Times (2005-12-30). "The New York Times > Fashion & Style > Image >". Nytimes.com. Retrieved 2011-09-18. 
  20. ^ >. "LIVE SHOOT @ My Closet Italia- Melrose". Eimanhamza.com. Retrieved 2011-09-18. 
  21. ^ http://www.imdb.com/media/rm968473344/nm1689514
  22. ^ http://www.imdb.com/media/rm4176067328/nm2765973
  23. ^ "Casting Networks Inc. - Photographers". Home.lacasting.com. Retrieved 2011-09-18. 
  24. ^ "Rasheed Richmond photoshoot". James-Preston.net. Retrieved 2011-09-18. 
  25. ^ "Wix.com sheeds created by sheed106 based on Blank Website". Sheed.la. Retrieved 2011-09-20. 
  26. ^ "Rasheed Richmond - Pacific Palisades, CA | MyLife&#8482". Mylife.com. Retrieved 2011-09-18. 
  27. ^ "Getting to know Krys Ivory: "I'M CANCER FREE! PRAISE GOD!"". Roc4Life. 2009-08-26. Retrieved 2011-09-18. 
  28. ^ "Fab Female: Krys Ivory". Allthatsfab.com. 2009-08-26. Retrieved 2011-09-18. 
  29. ^ "Myspace Airs "Royal Road Trip" Reality show featuring Latin Rapper "Royalty the King"". Hip Hop Press. 2007-01-30. Retrieved 2011-09-18. 
  30. ^ "Welcome to www.RoyaltyTheKing.com". Royaltytheking.com. Retrieved 2011-09-18. 

External links[edit]