Rasmus Refer

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Rasmus Refer
Born January 18, 1970
Copenhagen, Denmark
Known for founding Masterseek
Website www.Masterseek.com

Rasmus Refer (born January 18, 1970) is a Danish entrepreneur and business owner best known for founding the B2B search engine Masterseek.[1][2]

Early life[edit]

Refer was born on January 18, 1970 in Copenhagen, Denmark into a family of designers.[1] As a young businessman, he worked in the IT business world.[1]


Early on, Refer became an early developer of advanced web-crawler software, used to collect and index data from the internet. This made possible a variety of B2B applications. He founded and developed the B2B search engine Masterseek in 1999.[1][3] He continues to serve as the company's President. In 2008, Refer bought the defunct search engine Accoona, integrating it with Masterseek.[4][5][6][7]

Refer has been through several bankruptcies, of companies he has managed as well as a personal bankruptcy.[8]

In 2010 Refer announced working on WikiBusiness.org, of which a beta version was to be launched that same Summer. [9] [10]


  1. ^ a b c d "Profiles in Technology: Rasmus Refer, B2B Innovator". CBS Moneywatch. May 9, 2011. Retrieved 2011-05-09. 
  2. ^ "Masterseek Corp.". Businessweek. Retrieved 2011-05-08. 
  3. ^ Masterseek (June 27, 2008). "Search Engine is Looking for Strategic Investors". Reuters. Archived from the original on 6 Apr 2016. Retrieved 2011-05-08. 
  4. ^ Johnson, Nathania (November 5, 2008). "Accoona Acquired by Masterseek". Search Engine Watch. Retrieved 2011-05-08. 
  5. ^ Hartzer, Bill (November 5, 2008). "B2B Search Engine Accoona Acquired by Masterseek". BillHartzer.com: Search Engine Marketing. Retrieved 2011-05-08. 
  6. ^ Krangel, Eric (October 3, 2008). "Dead Search Engine Accoona Officially Dead". Business Insider. Retrieved 2011-05-08. 
  7. ^ "Global Business Search Engine to Strengthen Its Advertising Network for B2B Search". Reuters. June 26, 2008. Retrieved 2011-05-08. 
  8. ^ "Slutspil for dansk søgemaskine? Masterseeks stifter og topchef konkur (Playoff for Danish search engine? Masterseek founder and CEO bankruptcy)". Computerworld.dk. October 27, 2010. Retrieved 2014-07-03. 
  9. ^ "Dansker bag udvikling af nyt omfattende wiki site (Dane behind the development of new comprehensive wiki site)". MyPresswire. Retrieved 2014-07-25. 
  10. ^ "Rasmus Refer på Wiki-scoretur til gavn for Masterseek". Berlingske. Retrieved 2014-07-25. 

External links[edit]