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The dolls hit the consumer markets in 1996. Inspired by the American doll Barbie, Razanne is aimed, according to Saadeh, to help Muslim girls develop self-esteem and to dream. All Razanne dolls are equipped with hijab. The United States media already calls Razanne the Muslim Barbie. There are also some further toys and accessories featuring Razanne as a character including a colouring book.
Saadeh hopes the doll will sell well in countries such as Kuwait and the United Arab Emirates, where it has been sold since 2004. The doll is expected to sell well in Saudi Arabia, where the doll also debuted in 2004, because Saudi Arabian religious police have banned Barbie there, citing it as a threat to Muslim values.
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