|Industry||Computer • Computer hardware • Consumer electronics • Application software|
|Headquarters||San Diego, United States|
|Robert "Razerguy" Krakoff (Chairman)
Min-Liang Tan (CEO)
|Products||Mice, Keyboards, Headsets, Mousepads, Xbox 360 Controllers, Gaming, Laptops Software|
Number of employees
|400 (January 2015)|
|Slogan||For Gamers. By Gamers.|
Razer is an American company created by CEO and founder Min-Liang Tan, a Singaporean, which specializes in products marketed specifically to gamers. The Razer brand is currently being marketed under Razer USA Ltd.
Razer was founded in 1998 by a team of marketers and engineers to develop and market a high end computer gaming mouse, called the Boomslang, targeted to computer gamers.
In May 2013, Razer unveiled the 14-inch Blade and 17-inch Blade Pro gaming laptops with 4th-generation Intel Haswell processors. The Razer Blade 14-inch portable gaming laptop was dubbed the "world's thinnest gaming laptop" which weighed just 4.1 lbs., while the 17-inch screen Razer Blade Pro featured the built-in 'Switchblade' LCD display.
At CES 2014, Razer unveiled Project Christine, a modular gaming PC. Each of the branches on the PC is a discrete component—a CPU, a GPU, a hard drive, memory—that simply plugs into the central backbone. Once slotted in, Project Christine automatically syncs the newly added module through PCI-Express (the same serial bus that discrete graphics cards and other components currently use).
Razer's products are generally targeted at gamers. The bulk of Razer's products are PC peripherals including mice, audio devices, keyboards, mouse mats and gamepads. Razer has also released a laptop (the Razer Blade), a tablet (the Razer Edge), and more recently a VOIP software Razer Comms. The Razer DeathAdder is the company's most popular product by sales numbers.
Most Razer products are named after predatory or venomous animals, ranging from snakes (mice), insects (mouse mats), arachnids (keyboards) over marine creatures (audio) to felines (console peripherals), with the Razer Blade laptops and Razer Edge instead named after bladed objects.
Chroma Deathadder Series
- According to Razer’s website, during late 2014 razer has released their first gaming peripheral with customizable RGB lighting, they call it the chroma series. The first item with chroma on it was the blackwidow chroma. The blackwidow chroma is a keyboard that has some new features added on from their original blackwidow keyboard. After the first chroma product has been released, Razer has continued to add chroma products to their series, like the Razer Deathadder Chroma. They have also added their RGB lighting onto another mouse they recently released called the Razer Mamba. Even though it features Razer’s customizable RGB lighting it does not have the chroma name in it. They have also started selling a mouse that they have originally sold many years ago, called the Diamondback. It also features customizable RGB lighting.
- According to IGN, Razer has also made their own smart band. The first wearable product they made is the Razer Nabu. It started selling in December, 2014. Then in 2015 they released a new version of the Razer Nabu, and they call it the Razer Nabu X.
- Based on information on Engadget, Razer’s product has always been aimed toward gamers, and of course they have made their own gaming controller. The original first gaming controller they made was the Razer Onza, it was released in late 2010, and then they made the Sabertooth which was released in 2013. Now in 2015 they have just announced their new gaming controller, the Razer Wildcat. The Razer Wildcat will be available for preorder, and will be available in stores in October, 2015.
- Team Razer sponsors Team Eager
- Team Razer sponsors Evil Geniuses.
- Team Razer sponsors Alliance.
- Team Razer launches CLG DeathAdder 2013 model.
- Team Razer launches Evil Geniuses Taipan, BlackWidow and Goliathus products.
- Alliance wins The International 3.
- Team Razer nets over 180 podium placements.
- Team Razer nets $3.5 million in prize money.
- Team Razer sponsors Counter Logic Gaming – launches CLG DeathAdder and CLG Goliathus eSports edition.
- Team Razer launches the Team Liquid Goliathus eSports edition.
- Razer sponsored Taipei Assassins win the RIOT Season 2 finals.
- Razer sponsors the Team Liquid Star League.
- By the end of the year, Team Razer sponsors over 50 competitive gaming teams worldwide, with more than 400 gamers in 35 countries.
- Team Razer nets $3million in prize money.
- Razer commences partnership with Team Liquid, StarCraft II community and professional team.
- Razer sponsors the IGN Pro League 3.
- Razer sponsors SlayerS_BoxeR, Team Liquid, Manaflask, and Method.
- Razer sponsors the Intel Extreme Masters.
- Razer sponsors Korean organization 'WeMade Fox'.
- Razer launches the Razer Sphex eSports editions with Sky, Team Dignitas, Meet Your Makers, and Mousesports.
- Razer sponsored Warcraft III professionals Xiao Feng "Sky" Li and Jaeho "Moon" Jang bear the Olympic torch through china in advance of the 2008 Beijing Olympics.
- Razer sponsors Evil Geniuses.
- Razer sponsors the Electronic Sports World Cup Germany.
- Razer sponsors the Intel Extreme Masters III.
- Razer establishes an office in Seoul, Korea, to focus on extensive testing with professional gamers.
- Razer continues to sponsor the CPL, with renewed support for Quake and Counter-Strike.
- The Razer DeathAdder is launched, quickly becoming one of the most popular mice in competitive gaming.
- Razer forms Razer Comms
- Razer sponsors the Cyber Athlete Professional League (CPL) with $100,000.
- Razer becomes the first official sponsor of Jonathan "Fatal1ty" Wendel.
- Razer holds Quake Invitational in Sweden at Café Nine; sponsors four other professional Quake players.
Notable partnered players/teams
Team Razer has partnered with many professional eSports athletes. These include:
- Team SlayerS
- Evil Geniuses
- Team Liquid
- Team Dignitas
- Counter Logic Gaming
- CJ Entus
- KT Rolster
- Team Titan
- Mastermind e-Sports Club
- paiN Gaming
- Hanoi Full Luois
- Keyd Stars
- Unicorns of Love
- Lim "BoxeR" Yo-hwan
- Jonathan “Fatal1ty” Wendel
- Jonathan "Loda" Berg
- Justin Wong
- Lee "Flash" Young Ho
- Lee "JaeDong" Jae-Dong
- Lee "NaDa" Yoon Yeol
- Jang "Moon" Jae Ho
- Stephen "Snoopeh" Ellis
- Henrik “Froggen” Hansen
- Andy "Reginald" Dinh
- Alexei "Cypher" Yanushevsky
- Li "Sky" Xiao Feng
- Ken "SephirothKen" Hoang
- Kevin "PPMD" Nanney
- Adam "Armada" Lindgren
- Juan "Hungrybox" Debiedma
- Yusuke "EG Momochi" Momochi
- Gabriel 'FalleN' Toledo
- Nordan "Rain" Shat
Notable Tournament Partners
- IEM (Intel Extreme Masters)
- CPL (Cyber Professional League)
- WCG (World Cyber Gamers)
- BWC (Blizzard World Championships)
- ESWC (Electronic Sports World Cup)
- IGN Pro League 3
- GSL (Global StarCraft II League)
- Agilent Technologies — manufacturer of some of Razer's mouse sensors until its spinoff of Avago
- Avago Technologies — manufacturer of some of Razer's mouse sensors until it left the mouse sensor business and licensed its mouse sensor technology to PixArt Imaging
- Keyboard technology
- "CES People's Voice Award". CNET. January 8, 2011. Retrieved 2011-01-20.[dead link]
- McWhertor, Michael. "Razer Edge gaming tablet is Windows 8 laptop, console and 'Steam Box' in one". Polygon. Retrieved 2013-01-08.
- Portnoy, Sean. with Intel Haswell processors-7000016154 "Razer launches 14-inch Blade, 17-inch Blade Pro gaming notebooks with Intel Haswell processors" Check
|url=scheme (help). zdnet. Retrieved 26 September 2013.[dead link]
- Razer Purchases Ouya’s Software Business - Geek Inspector, 27 July 2015
- "Razer - For Gamers. By Gamers. - Razer United States". Razer. Retrieved 2015-09-06.
- "IGN Asia". IGN Asia. Retrieved 2015-09-06.
- "Engadget | Technology News, Advice and Features". Engadget. Retrieved 2015-09-06.
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