Ready Brek

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Ready Brek
Course Breakfast
Place of origin United Kingdom
Created by J. Lyons and Co.
Main ingredients Oats
Food energy
(per serving)
142 kcal (595 kJ)

Ready Brek (sometimes written Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in four varieties — 'original', 'chocolate', 'honey' and 'Seriously Oaty'. A butterscotch flavour was marketed during the 1970s. In the early 1970s Butter Flavour Ready Brek (not the later Butterscotch flavour) was also available.

History[edit]

Ready Brek was originally produced by J. Lyons and Co., created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons.

It was launched in 1957 as an instant porridge, then in 1969 as an instant hot cereal. The product is now called a smooth porridge, as porridge is now once again popular. The brand was purchased by Weetabix in June 1990, and it is understandably more popular in autumn and winter. Ready Brek had the slogans "Central heating for kids" and "Get up and Glow", and television adverts during the 1970s and 1980s showed children walking to school with a superimposed radiant glow.

Flavours[edit]

In production[edit]

  • Original
  • Chocolate

Discontinued[edit]

  • Banana
  • Butterscotch
  • Strawberry
  • Butter
  • Golden Syrup
  • Gingerbread
  • Toffee
  • Seriously Oaty

References[edit]

External links[edit]