Real (hypermarket)

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real
Subsidiary
IndustryRetail
Founded1992
HeadquartersMönchengladbach, Germany
Key people
Didier Fleury was removed as Chief Exec in 2016 and a small coalition of board members took over his duties jointly.
ProductsHypermarkets
Revenue7.4 billion (2017-18)
Number of employees
36,000 (2019)
ParentMetro AG
Websitereal.de
Real hypermarket in Nordwalde, Germany

Real (stylized real) is a chain of hypermarkets in Germany, member of the German retailer Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

History[edit]

In 2006, Metro acquired Walmart's 85 stores in Germany[1] and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2]

In November 2012, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for 1.1 billion euro.[3] In 2014 it sold its 12 Real hypermarkets in Turkey.[4]

In September 2018, Metro AG announced the split from Real and sale of all hypermarkets.

Products[edit]

As well as food, real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear are concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods and stationery. In addition to branded products, several store brands are offered including discount label TiP (Toll im Preis - Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

See also[edit]

References[edit]

  1. ^ World's Biggest Retailer Wal-Mart Closes Up Shop in Germany
  2. ^ EU Oks Metro to Buy Polish Retailer Geant Polska
  3. ^ Reuters (November 2012). "Metro sells some hypermarket operations to Auchan".
  4. ^ Hurriyet Daily News (2014). "Metro sells Real stores in Turkey".

External links[edit]