Real (hypermarket)

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real,-
Subsidiary
Industry Retail
Founded 1992
Headquarters Mönchengladbach, Germany
Key people
Didier Fleury
Products Hypermarkets
Revenue Increase 10.4 billion (2006)
Number of employees
~140,000 (2007)
Parent Metro AG
Website real.de
Real hypermarket in Bucharest, Romania
Real hypermarket in Nordwalde, Germany

Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

History[edit]

In 2006, Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-. In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.[3]

Products[edit]

As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery. In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

Operations[edit]

Country First hypermarket No. of hypermarkets[4]
 Germany 1992 310
 Poland 1997 19
 Turkey 1998 13
 Romania 2006 4

Future stores[edit]

Country First hypermarket No. of hypermarkets
 Indonesia 2019 1

Former stores[edit]

Country First hypermarket No. of hypermarkets
 Russia 2005 16 (acquired by Auchan)
 Ukraine 2009 2 (acquired by Auchan)

See also[edit]

References[edit]

External links[edit]