Reality Serum

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Reality Serum
Reality Serum.jpg
Photograph by Photozinnthesis. Published by Reality Serum Magazine 2014.
Background information
Origin Nesconset, New York, US
Genres Transurban, alternative hip hop, rock, pop rock, psychedelic rock
Years active 2004–present
Labels Supple Records Inc
Associated acts X-ecutioners, EPMD, DJ Diamond, Mick James, Criss Angel Mindfreak, Jane Leer, Icecake
Website www.realityserum.com
Members Twizle Serum
Camanche Serum

Reality Serum is a 2-man ‘Transurban’ band from Long Island, New York. 'Transurban' is a new genre which is a unique blend of Alternative Hip Hop and guitar driven Pop Rock... fans of Twenty One Pilots, Die Antwoord, Muse (band), Rammstein, The Prodigy, Limp Bizkit, Linkin Park, Gary Numan, Mobb Deep, Cake, etc., will definitely be intrigued. Reality Serum consists of rapper/wordsmith Camanche and multi-instrumentalist/vocalist Twizle. After their initial emergence in the music scene, they have received high praise for their musical styling and individualistic sound. The band has released two full-length albums (pre-2013) and numerous singles (2013-present) on Supple Records, Inc.

History[edit]

Formation, Label Signing, and Free Your Mind(2004)[edit]

It all began in 2004 when Camanche and Twizle met at their day job as engineers. They had discovered that each had established themselves in music but through very different genres. Camanche grew up in Central Islip, Long Island being influenced by the Soul music and images on VH1 as well as by an older brother who was a DJ in a local group. He began to write and grew towards the Hip Hop scene, working on several group projects, recording demos and even releasing a debut single before meeting Twizle in 2004. Twizle was born and raised in Hicksville, Long Island. Always being involved with music since his young school days, he formed many garage bands, originally as a drummer, where he taught himself to play a variety of instruments by watching his bandmates. Through this experience, he became more and more interested in the recording process and composing. He started his own recording studio and drifted towards soundtrack-type Ambient / Experimental music. He has since written music for several independent films and projects, while releasing various singles and CD's. Sharing a common love for music and quite anxious to start a new project, the two decided to combine their drastically different styles. It wasn't long before they recorded their first single "Free Your Mind," in Twizle's home studio, which became a "Top Ten" favorite on Montreal commercial radio station (CKUT 90.3 MHZ). Local record label Supple Records, Inc. caught wind of them, commenting that the band was just "different and memorable" and that they were "not a combination found too often." They were soon signed.

Hop In and This is a Dream(2007-2008)[edit]

In 2007, they released the full-length album Hop In on Supple Records, Inc. and have enjoyed immense popularity from its success with fans. They quickly ascended the online charts of various social music sites, and the fan base grew to over 100,000+ strong. The album has been played in its entirety on several college radio stations across the United States. The song "Here We Go" was placed in rotation at Long Island’s commercial rock radio station (WBAB 102.3). The videos for the songs "Here We Go" and "Bring It On" are available on their Myspace and YouTube pages. Soon after Hop In, they recorded the EP This is a Dream that contained the songs "This is a Dream" and "Accelerate" featured on their sophomore full-length album "Alive" released in 2010. They are also available on the band's Soundclick and ReverbNation pages.

Alive(2010)[edit]

In 2010, their 6-song Enhanced CD "Alive" was released on Supple Records, Inc. It reflected their growth as a group while still maintaining that unique sound that their fans are used too. Songs from the album called Alive are available for listening on their ReverbNation.com page. Videos for their tracks "I'm Rich" & "Alive" can be viewed at the band's YouTube channel.

(2013-Present)[edit]

Always looking to take things to a higher level, it was during the recording of their second CD "Alive" that the band searched for studios and production gurus who could guide them through this process. After hopping from place to place for a while, they finally found their opportunity in BPM Studios of Central Islip, Long Island (2013–present). "Alive" was already completed and was continuing the underground buzz "Hop In" started. So Camanche and Twizle decided to start fresh… enhance and retool the process. Concentrate on singles rather than albums. With the help of BMP co-owner and mix / master extraordinaire Lenny "Ace" Marrow (producer alongside Craig Mack, Easy Mo Bee, Rashad Smith and Sean "Puffy" Combs (exec) on Project: Funk Da World—debut album (gold sales status) by Craig Mack, the second release on Bad Boy Records), they completed "Smash Up" & "Stop Freeze"—the first Reality Serum singles of the new era. This was definitely the right combination. Not only has this relationship given the music a shot of adrenaline, but it has also propelled the brand name Reality Serum. The original Reality Serum models affectionately called the Serum Gurlz (2011–present) has since morphed into the bands very own magazine called Reality Serum Magazine (2014–present). A publication that focuses on MUSIC.ART.FASHION.REALITY.

Reality Serum completed their single "Run For Your Life" (6/30/14 SUPPLE) ...again with the help of Lenny and the other co-owner of BPM turntablist DJ Diamond (member of Hip Hop super group EPMD along with Eric Sermon and Parish Smith, tour DJ for Prince and the New Power Generation, MTV's Making the Band II official DJ, tour DJ for Beyoncé), who is also featured on "Run for Your Life" cutting it up as DJ.

2015—released singles "Roaches" (Aug 2015 SUPPLE), "Feels Good" (Sep 2015 SUPPLE) and "Sugar" (Dec 2015 SUPPLE) -- mixed and mastered by Lenny "Ace" Marrow of BPM.

2016—released single "SIC IT!" (Oct 2016 SUPPLE) -- mixed and mastered by Darren Carikas / Ghost Machine Studios (London).

Sound[edit]

The band has created a brand new sound called ’Transurban’ that describes a unique blend of Alternative Hip Hop and Pop Rock. The use of atmospheric soundscapes, mesmerizing rhythms and riffs, and lyrics about life situations that respond especially favorably to people draws listeners into the music. New music from Reality Serum can be found on the band's official website (listed below).

Reception[edit]

The band has gained a local as well as online following. They have featured in reviews and articles in nationally and regionally circulating magazines such as Jafam, Wonka Vision, Lollipop, Good Times, Under the Volcano, Gear Wire, etc. They've done several on-air radio interviews and have held the number 1 spot and been the featured artist on many internet radio stations and podcasts for considerable amounts of time.[1] They have won over many critics: Jafam magazine breathed a sigh of relief and said, "Finally, something different from everything else." Hip Pop, Hooray! praised the band's sound by commenting that they have "lickety-split lyrics" that "spit over soothing tunes and hypnotic background vocals" and "could easily be the dreamy sequel to the judgment night soundtrack".

  1. ^ http://arielpublicity.net/clients/2339

Band members[edit]

Camanche - words and mic (2004–present)

Twizle - instruments and backing vocals (2004–present)

Discography[edit]

Full-length albums[edit]

Hop In(2007)

Alive(2010)

Singles(2013-Present)[edit]

Smash Up

Stop Freeze

We Are Wanted (A/K/A Good Times)

Here We Go (BPM remix)

Run For Your Life (featuring DJ Diamond of EPMD)

Roaches

Feels Good

Sugar

SIC IT!

EP's[edit]

Free Your Mind(2004)

This is a Dream(2008)

Videos[edit]

Year Video Producer
2008 Here We Go PackratNYC
2008 Bring It On PackratNYC
2010 I'm Rich PackratNYC
2011 ALIVE PackratNYC
2013 Smash Up ScreenNameMissing
2013 Stop Freeze ScreenNameMissing
2014 Run for Your Life PackratNYC
2015 Sugar Photozinnthesis
2016 SIC IT! Supple Films

External links[edit]