Realme

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Realme
Private
IndustryMobile phones
Founded6 May 2018
FounderSky Li (李炳忠)
Headquarters,
Area served
Global
Key people
Sky Li (Global CEO)
Madhav Sheth (India CEO)[1]
ProductsSmartphones
Websiterealme.com

Realme is a Shenzhen-based Chinese smartphone manufacturer. The brand was officially established on May 4, 2018 (National Youth Day in China) by Sky Li, with several other young people in the smartphone industry from different countries.[2][3]

History[edit]

Realme first appeared in China in 2010 as "OPPO Real".[4] It was a sub-brand of OPPO Electronics Corporation until its separation in 2018, when it became an independent company.[5][6]

On July 30, 2018, former vice president of OPPO and head of OPPO's overseas business department Bingzhong Li (Sky Li) announced his official resignation from OPPO and his intention to establish Realme as an independent brand on the Chinese microblogging website Weibo. He said that this initiative was focused on providing mobile phones that combine high performance and stylish design.[7][8]

Market[edit]

Realme launched its first product "Realme 1" in India in May 2018; the Indian market was the first step for Realme. As Realme targets the global market, it will continue to expand its reach geographically, with potential target markets in Southeast Asia,[9] starting with Indonesia for its Southeast Asia debut.[10]

Products[edit]

Phones[edit]

Realme 1[edit]

Realme's first smartphone product, Realme 1 (Also Called As Oppo F7 Youth Globally), launched in India in May 2018. This model uses an 18:9 display with 6.0-inch FHD+ resolution and is equipped with a MTK Helio P60 chipset, a 13 megapixel rear camera, an 8 megapixel front camera for selfies, and a built-in 3410 mAh battery.[11] Realme 1 was available in three storage configurations initially: with 3GB of RAM and 32GB of storage for ₹8,990 ($135), 4GB of ram and 64GB of storage for ₹10,990 ($152), and a version with 6GB of RAM and 128GB of internal storage for ₹13,990 ($205). Realme 1 sold more than 400,000 units in the first 30 days on Amazon India exclusively.[12]

Realme 2[edit]

Realme 2 was unveiled on September 4, 2018. The Realme 2 comes with a 6.2-inch HD+ display with an aspect ratio of 19:9. Based on ColorOS 5.1, and inspired by Android 8.1 Oreo, the phone is backed by a 4230mAh battery and runs on the Qualcomm Snapdragon 450 processor. Realme 2 features a diamond-cut back glass design, which retains the phone's all-glass body. Also, this phone comes with three unlock modes: Smart Lock, Face Unlock and a fingerprint sensor on the back.[13] The 3GB/32GB model will be available for ₹9,990 ($128), while the 4GB/64GB model is priced at ₹10,990 ($157). Realme 2 was sold 200,000 units in 5 minutes on Flipkart exclusively.[14]

Realme 2 Pro[edit]

The Realme 2 Pro smartphone was launched in September 2018. The Realme 2 Pro was well received by users as well as tech critics across the globe. The phone comes with a 6.30-inch touchscreen display with a resolution of 1080x2340 pixels at a PPI of 408 pixel per inch. The Realme 2 Pro's price in India starts from ₹13,990. It was the first Realme product to be sold outside of India, with a launch on October 9 in Indonesia.[15] No details for release in the Philippines have been announced.

The Realme 2 Pro is powered by a Qualcomm Snapdragon 660 2.0  GHz octa-core processor with the Adreno 512 GPU and also comes with 8GB of RAM. The phone features 128GB of internal storage that can be expanded up to 256GB via a microSD card. As far as the cameras are concerned, the Realme 2 Pro packs a 16-megapixel (f/1.7) + 2-megapixel (f/2.4) primary camera on the rear and a 16-megapixel on the front.

The Realme 2 Pro is powered by a 3500mAh non-removable battery. It measures 156.70 x 74.00 x 8.50 (height x width x thickness) and weighs 174 grams. Realme 2 Pro runs on the Android Oreo 8.1 based Color OS 5.2.

The Realme 2 Pro is a dual SIM (GSM and GSM) smartphone and also accepts Nano-SIM. Connectivity options include Wi-Fi, GPS, Bluetooth, USB OTG, Micro-USB, Active 4G on both SIM cards, and 3G and 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include face unlock, a fingerprint sensor, a compass/ magnetometer, a proximity sensor, an accelerometer, an ambient light sensor and a gyroscope.[16]

Realme C1[edit]

Realme launched Realme C1 (also called OPPO A3s) after launching Realme 2 Pro. The Realme C1, powered by the Snapdragon Octa-Core 450 processor, clocked in at 1.8  GHz. The Realme C1 comes with 6.2-inch HD+ 1520 X 720 pixel resolution aspect ratio 19:9, with a screen to body ratio of 88.8 percent.

The C1 has dual rear cameras of 13MP and 2MP f/22 and a front camera of 5MP f/2.2. It has a 4230mAh battery, 2GB of RAM, and 16GB of storage. The Realme C1 runs on ColorOS 5.1. It does not have a fingerprint sensor.[17]

Realme U1[edit]

The Realme U1 was launched on 28th November, 2018 as an Amazon India exclusive.[18] It has a teardrop notch display with the MediaTek Helio P70. Realme U1 has a 6.3-inch FHD+ display, 13MP + 2MP dual rear camera, 25MP front camera with 3GB/4GB RAM and 32GB/64GB storage. Realme U1 has 3500mAh battery and runs on ColorOS 5.2 based on Android 8.1 Oreo.

References[edit]

  1. ^ Nair, Deepthi. "Oppo spin-off Realme eyes Indian millennials". Khaleej Times. Retrieved 2018-09-29.
  2. ^ Livemint (2018-07-31). "Realme splits with Oppo, becomes an independent brand". https://www.livemint.com/. Retrieved 2018-08-30. External link in |work= (help)
  3. ^ "Realme Story - Realme | Global". www.realme.com. Retrieved 2018-09-29.
  4. ^ "李炳忠创立Realme的渊源原来八年前就有了,满满的回忆杀". www.sohu.com. 2018-07-31. Retrieved 2018-08-30.
  5. ^ "Hit the road again | Realme on Facebook". Retrieved 2018-07-30.
  6. ^ "Realme Seperates [sic] From OPPO: Another OnePlus?". Retrieved 2018-07-30.
  7. ^ "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com. Retrieved 2018-08-30.
  8. ^ www.ETTelecom.com. "Oppo's former VP Sky Li resigns to form new technology brand Realme - ET Telecom". ETTelecom.com. Retrieved 2018-08-30.
  9. ^ "Realme to hit Southeast Asian markets and Middle East Market soon, plans to launch 4 more products by this FY". https://www.gizbot.com/. 2018-08-08. Retrieved 2018-08-30. External link in |work= (help)
  10. ^ https://www.yugatech.com/news/realme-2-2-pro-officially-launching-in-the-philippines/
  11. ^ "Realme 1 review: Oppo's bold gamble | Gadgets Now". Gadget Now. Retrieved 2018-08-30.
  12. ^ "OPPO unveils $210 Realme 1 in India with Helio P60, 6GB RAM, 128GB storage". Android Central. 2018-05-15. Retrieved 2018-08-30.
  13. ^ "Realme 2 launched: Dual cameras, fingerprint scanner for $130?". Android Authority. 2018-08-28. Retrieved 2018-08-30.
  14. ^ "Realme 2 launched: Dual cameras, fingerprint scanner for $130?". Android Authority. 2018-08-28. Retrieved 2018-08-30.
  15. ^ https://www.yugatech.com/news/realme-2-2-pro-officially-launching-in-the-philippines/
  16. ^ https://www.gadgetandreviews.com/realme-2-pro-review-with-pros-and-cons/
  17. ^ https://www.gadgetandreviews.com/realme-c1-review-with-pros-and-cons/
  18. ^ "Realme U1 is the first U-series phone, that unveiled on November 28 as an Amazon exclusive". The Mobile Indian. Retrieved 2018-11-23.