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Realme

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realme is a Chinese smartphone manufacturer headquartered in Shenzhen. The company was founded on May 4, 2018, by Sky Li (Li Bingzhong), who was former vice president of Oppo. It is a spinoff from Oppo who collectively owns it with BBK Electronics.

realme
Native name
真我
Zhēn wǒ
IndustryConsumer electronics
FoundedMay 4, 2018; 3 years ago (2018-05-04)
FounderSky Li
Headquarters,
China
Area served
Worldwide
Key people
  • Sky Li (李炳忠) (CEO) (Global)
  • Madhav Sheth (SVP) (CEO) (realme India and Europe)
  • Xu Qi (徐起) (CMO)
  • Yao Kun (姚坤) (CTO)
  • Wang Wei (王伟) (CPO)
ProductsSmartphones
Earphones
Powerbanks
Realme UI
Phone cases
AIoT products
Bags
Smart TVs
ParentOppo, BBK Electronics
Websitewww.realme.com

History

realme first appeared in China in 2010 with the name "OPPO Real".[1] It was a sub-brand of OPPO (which is itself a subsidiary of BBK Electronics)[2] until its formation as a spinoff on May 4, 2018.[3][4][5] Oppo did not specify whether it had transferred its participation in Realme to BBK.

In May 2018, they released their first phone, Realme 1.

On July 30, 2018, former Oppo Vice President and Head of Oppo's Overseas Department, Sky Li, announced his official resignation from Oppo and his intention to establish Realme as an independent brand on Weibo. With the company slogan "Dare to Leap", he declared that in the future, the Realme brand would focus on providing mobile phones with solid performance and stylish design, offering young people a joyful life with affordable "technology" and "beauty".[6]

On 15 November 2018, Realme adopted a new logo.

On November 22, 2018, Realme became the No. 1 emerging brand in the Indian market.[7] The sales of Realme devices in India have since surpassed the sales of its parent company Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind Xiaomi, Samsung, and Vivo. Realme holds many records in India including India's first 64MP smartphone, India's fastest-charging smartphone, and India's first 5G smartphone.[citation needed]

On May 15, 2019, Realme held its first conference in Beijing to officially enter the Chinese domestic market, launching the Realme X, Realme X Lite and Realme X Master Edition.[8][9]

In June 2019, Realme officially announced its entry into the European market.

On June 26, 2019, Realme released its first photo taken with its 64MP camera.

By July 2019, Realme had successfully entered 20 markets, including China, South Asia, Southeast Asia and Europe.[10]

According to a report from the international analyst institution Counterpoint, Realme recorded shipping 4.7 million units worldwide in the second quarter of 2019, which is an 848% year-on-year increase, and has become one of the top 10 mobile phone manufacturers in the world.

By August 2019, Realme had surpassed 10 million users worldwide.[10]

In August 2019, Realme showed a prototype device with a quadruple 64MP camera in China and India.[11][12]

In 2021 they had a large user base in Europe and Asia.[13]

Smartphones

Realme TVs

With the launch of the first Realme TV on 25 May,[14] Realme TV took on the Mi TV.

Realme Smart TV Full HD (32")

Realme Smart TV Full HD 32-inch comes with an ultra-bright FHD display with an ultra-wide gamut of up to 85% NTSC. With bezels as thin as 8.7mm, the Realme Smart TV Full HD promises an immersive viewing experience. For sound, the Realme Smart TV Full HD comes with 24W Quad Stereo Speakers with Dolby Atmos support and is powered by a MediaTek 64-bit Quad-core Processor. The smart TV comes with an all-in-one smart remote, multiple connectivity support including multiple ports.  The Realme Smart TV Full HD runs on Android 9 and it comes with Prime Video, Netflix, YouTube, Live TV and Google Play pre-loaded.[15][16][17]

Realme Smart TV 4K (43'' & 50'')

The TV is quite simple, with slim borders, adding to its minimalistic look. The TV boasts of Dolby Vision HDR and Dolby Atmos sound — making it the key features of this device. It offers Ultra-HD (3840 x 2160 pixel) resolution and supports various HDR formats including HDR10 and HDR10+.

The Realme Smart TV 4K runs on Android TV 10 and offers a stock Android TV launcher, keeping it fuss-free and easy to use. You get a couple of pre-installed OTT apps and others can be downloaded from the Google Play Store.

Powering the TV is a MediaTek quad-core processor.[18][19][20]

Realme Smart TV SLED 4K 139cm (55")

The Realme Smart TV SLED offers Ultra-HD (3840 x 2160 pixel) resolution and supports various HDR formats including HDR10 and HDR10+ with a screen size of 55 inches.

It has 4 speakers of 6W each, thus providing a total audio output of 24W.[21][22][23]

References

  1. ^ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". www.canaly.coms. 2019-07-29. Archived from the original on 2019-12-12. Retrieved 2019-07-29.
  2. ^ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. Archived from the original on 2019-12-18. Retrieved 2019-11-21.
  3. ^ "Hit the road again | Realme on Facebook". Archived from the original on 2019-05-18. Retrieved 2018-07-30.
  4. ^ Artashyan, Argam (2018-07-30). "Realme Seperates [sic] From OPPO: Another OnePlus?". GizChina. Gizchina Media. Archived from the original on 2019-04-30. Retrieved 2018-07-30.
  5. ^ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". xda-developers. Archived from the original on 14 August 2020. Retrieved 15 August 2020.
  6. ^ Yordan (2018-07-31). "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com. Archived from the original on 2019-06-16. Retrieved 2018-08-30.
  7. ^ "Realme, the No.1 Emerging Brand now: CMR". CyberMedia Research | CMR. Archived from the original on 2019-12-15. Retrieved 2020-03-14.
  8. ^ Jeet (2019-04-24). "Realme officially announces its entry in China". Gizmochina. Archived from the original on 2019-07-13. Retrieved 2020-03-14.
  9. ^ Media, Kompas Cyber. "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite". KOMPAS.com (in Indonesian). Archived from the original on 2019-12-22. Retrieved 2020-03-14.
  10. ^ a b Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million". Technology Times. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  11. ^ "Realme 64MP Quad Camera Prototype Hands-On: Another Daring Leap". xda-developers. 2019-08-10. Archived from the original on 2019-11-30. Retrieved 2020-03-14.
  12. ^ "Realme 64 MP camera smartphone to be announced on 15 August". The Mobile Indian. 2019-08-06. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  13. ^ "Realme launches new 4K Android TV models to take on Mi TVs". xda-developers. 2021-05-31. Archived from the original on 2021-06-01. Retrieved 1 June 2021.
  14. ^ Cyril D Cruze, Danny. "Realme TV launch".
  15. ^ "Realme Smart TV Full HD with 24W quad stereo speakers launched: Price, specs, all details". HT Tech. 2021-06-24. Archived from the original on 2021-06-24. Retrieved 2021-06-27.
  16. ^ "Realme Smart TV Full HD 32-Inch Launched In India With MediaTek SoC, 24W Speakers: Price, Specs and More". News18. 2021-06-24. Archived from the original on 2021-06-24. Retrieved 2021-06-27.
  17. ^ "Realme Smart TV Full-HD (32-inch) Online at Lowest Price in India". NDTV Gadgets 360. Archived from the original on 2021-06-25. Retrieved 2021-06-27.
  18. ^ "Realme Smart TV 4K 43 Review". NDTV Gadgets 360. Archived from the original on 2021-06-03. Retrieved 2021-06-27.
  19. ^ "Realme Smart TV 4K 43 Review: Promising TV that may reach full potential with an update or two- Technology News, Firstpost". Tech2. 2021-06-22. Archived from the original on 2021-06-25. Retrieved 2021-06-27.
  20. ^ Mohan, Komal. "Realme Smart TV 4k review: It throws up a mixed bag, starting at Rs 27,999". The Economic Times. Archived from the original on 2021-06-20. Retrieved 2021-06-27.
  21. ^ "Realme RMV2001 55 inch SLED 4K TV Online at Best Prices in India (27th Jun 2021) at Gadgets Now". Gadgets Now. Archived from the original on 2021-01-23. Retrieved 2021-06-27.
  22. ^ "How Redmi's first smart TV compares with rivals from Nokia, Realme and Mi". Gadgets Now. Archived from the original on 2021-03-23. Retrieved 2021-06-27.
  23. ^ "Realme Smart SLED 55-inch 4K TV(RMV2001) Review: Missing the mark". www.digit.in. Archived from the original on 2021-05-31. Retrieved 2021-06-27.

External links