Red & White (food stores)

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Red & White ad from 1955.

Red & White Corporation is a chain of independently owned and operated food stores operating in the United States. While it has been supplanted by supermarket chains in many of its locations, its signature red dot logo with the words Red & White can still be found on small independent grocers in many states.

A Red & White store in 2006.

Red & White stores were independent grocery stores in small towns. The company did centralized buying and distribution for the small stores to allow them to compete against large chains that were consolidating their power in the 1920s. All members of this group had the words Red & White as part of their names, usually with the owner's name or town name as well. The firm started around 1925.

The corporation Red & White, headquartered in Chicago, procured branded products for the independent grocery stores.[1] The headquarters were located at the Mercantile Exchange Building at 308 West Washington Street in the present day Chicago Loop.[2][3]

References[edit]

  1. ^ "FTC Files Complaint Against Grocer Group And Purchasing Unit." Associated Press at The Wall Street Journal. September 14, 1943. Retrieved on November 6, 2011. "[...]a purchasing organization with headquarters in Chicago, and a group of wholesale grocery firms for which it buys Red and White private brand foodstuffs[...]"
  2. ^ Life. October 26, 1953. ISSN 0024-3019. 123 (advertisement). Retrieved from Google Books on November 6, 2011. "RED & WHITE CORPORATION • 308 WEST WASHINGTON STREET CHICAGO 6, ILLINOIS"
  3. ^ "cjcompmed00026-0002-color.pdf." Canadian Journal of Comparative Medicine. November 1937. Retrieved on November 6, 2011. "Chicago:[...]Suite 512, Mercantile Exchange Bldg., 208 West Washington Street,[...]"