Red Bee Media

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Red Bee Media
Founded2005; 15 years ago (2005)
(as Red Bee Media)
HeadquartersLondon, United Kingdom
Key people
Steve Nylund (CEO)
Number of employees
Approximately 2,500 (Q4 2014)

Red Bee Media, formerly Ericsson Broadcast and Media Services (EBMS), is an international broadcasting and media services company and the largest access provider in Europe.[1] Red Bee is headquartered in White City, West London, United Kingdom, with offices in Glasgow, Cardiff, MediaCityUK and Newcastle upon Tyne, and international offices in Australia, France, Spain, Germany, Finland, The Netherlands, Sweden, France, Canada, United States and Abu Dhabi.[2] It has 2,500 employees worldwide across 8 media hubs and distributes over 2.7 million hours of programming each year worldwide.[3] It is a wholly owned subsidiary of Ericsson.[4]

Clients include television broadcasters such as the BBC, UKTV, ITV, Sky, TV4, TV5Monde, Canal+ and Channel 4 as well as brands such as Barclays, Bacardi and Hyundai. Red Bee Media transmits over 500 television streams on analogue, digital terrestrial, digital satellite, cable, web and mobile, among them all the domestic BBC channels (except for BBC Parliament, the production and playout of which is handled by Millbank Studios), along with international channels including BBC World News, BBC Worldwide and BBC Lifestyle and have a presence in over 180 countries and territories across the globe.[5] It handles the majority of video on demand (VOD) services in the UK, including Channel 4 (All 4), Channel 5 (My5) and UKTV (UKTV Play).

History and locations[edit]

While Red Bee Media originates from BBC Broadcast Limited in the United Kingdom, the company stems from Creative Broadcast Services Limited, which was jointly owned by Australia-based Macquarie Capital Alliance Group and Macquarie Bank Limited, and was set up specifically for the purchase of the former BBC operation.[6]

In August 2011 Red Bee Media purchased TV Genius.[7][8]

On 1 July 2013, Ericsson announced it would acquire Red Bee Media to complement the company's previous acquisitions in the Broadcast and Media industry: the broadcast services division of Technicolor, Tandberg Television, HyC Group, Fabrix Systems and Microsoft Mediaroom.[9] On 30 September, the transaction was referred to the Competition Commission, amid fears the deal would reduce competition in the playout sector. The deal was cleared by the commission on 27 February 2014,[10] and Ericsson completed its acquisition of Red Bee Media on 12 May.[4] The company rebranded under its parent's brand on 1 June 2015.[11]

On 9 November 2017, it was announced that Ericsson Broadcast and Media Services would be renamed as Red Bee Media and become an independent business fully owned by Ericsson.[12] The move was reported to be to clear the way for a sale of the division[13] which has been retained by Ericsson.

United Kingdom[edit]

Red Bee's predecessor BBC Broadcast Limited was created by the BBC in 2002, by placing a range of BBC channel creation and channel management services under one roof. It was part of an agreement with the British government to create a commercial division that could supplement the BBC's income from the television licence, thus keeping the licence fee increases down in the future. The other entities within the commercial division were BBC Worldwide, BBC Resources, BBC Ventures and BBC Technology.

On 1 August 2005, BBC Broadcast, together with its subsidiaries, was sold for £166 million to Creative Broadcast Services Limited, a company set up specifically for the purchase and jointly owned by Australia-based Macquarie Capital Alliance Group and Macquarie Bank Limited.[6] The company was renamed Red Bee Media on 27 October 2005. Shortly before the sale, BBC Broadcast bought Broadcasting Dataservices ("BDS") from BBC Worldwide thus strengthening the EPG and programme metadata offering. Red Bee Creative is the creative agency that operates within Red Bee Media. Based in White City, Red Bee Creative was responsible for the creation of various entertainment brands including BBC Sport, UKTV's Dave and BT Sport. They have also produced creative campaigns for Nissan, Oasis, Netflix and Weston's Cider.


In 2006 the company purchased the commercial operations of the Australian Caption Centre (ACC) in 2006 for A$7.5 million (GBP3.2 million),[14] rebranding them as Red Bee Media Australia in March 2007.[15] The remaining part of the ACC became the not-for-profit Media Access Australia.


In March 2008 Red Bee Media acquired Titelbild Subtitling and Translation GmbH, the European multilingual subtitling and translation service providers, enabling Red Bee Media to offer high quality translation services into many languages as well as expanding Red Bee Media into the German market.


In October 2008, Red Bee Media acquired Mundovisión, the largest independent subtitling and audio description company in Spain. Alongside the recent acquisition of Titelbild in Germany, the addition of Mundovisión consolidated Red Bee Media’s position as Europe’s largest supplier of subtitling, signing and audio description services to the media industry.

The Netherlands[edit]

Red Bee is active on the Videoland[16] website: it is doing all the subtitles for the series.

Operations and services[edit]

In addition to playout, media management, content discovery platform and electronic program guide services, Red Bee Media provides "creative services" such as creation of advertisements, promotions and trailers for radio, television and interactive television and "access services" such as subtitling, signing and audio description for the BBC, Channel 4 and Channel 5 programming. The company also provides compliance, media management, design and support services, like encoding and editing video for mobile phone operators and VOD and IPTV operators such as the BBC iPlayer, Orange[17] and UK cable company Virgin Media.

Red Bee Media operates interactive television for the BBC, UKTV and others and provides webmaster services for BBC Online and other websites. It markets complex design systems for television such as its sports analysis tool called Piero, which is a 3D sport graphic system designed to analyse sports on TV.

Red Bee Media also opened a subtitling division in Paris, France in January 2007, which subtitles for the French TV channel M6.


  1. ^ Cussen, Eliza (7 September 2012). "Red Bee Media wins access contract with BBC". Media Access Australia. Retrieved 16 July 2020.
  2. ^ "Where We Are". Ericsson. Retrieved 27 August 2015.
  3. ^ "Press Backgrounder" (PDF). Ericsson. Archived from the original (PDF) on 13 July 2015. Retrieved 27 August 2015.
  4. ^ a b "Ericsson completes acquisition of Red Bee Media". Ericsson. 12 May 2014. Retrieved 14 May 2014.
  5. ^ "Managed Dynamic Playout". Retrieved 27 August 2015.
  6. ^ a b "BBC Broadcast sell-off approved". BBC News. 22 July 2005. Retrieved 11 December 2008.
  7. ^ Red Bee boosts content discovery with TV Genius buy
  8. ^ Red Bee Media to acquire TV Genius
  9. ^ "Ericsson to acquire leading media services company Red Bee Media" (Press release). Ericsson. 1 July 2013. Retrieved 1 July 2013.
  10. ^ Bevir, George (27 February 2014). "Ericsson's Red Bee deal green-lit". Broadcast. Retrieved 1 May 2014.
  11. ^ "Red Bee Media rebrands and EE test instant replay technology". DTG. 1 June 2015. Retrieved 15 July 2015.
  12. ^ "Ericsson Broadcast and Media Services becomes Red Bee Media" (Press release). Ericsson. 9 November 2017. Retrieved 10 November 2017.
  13. ^
  14. ^ "Red Bee Media Australia" (Press release). Red Bee Media Australia. Archived from the original on 13 June 2009. Retrieved 11 December 2008.
  15. ^ "Red Bee Media launches Australian Broadcast Centre" (Press release). Red Bee Media Australia. 6 June 2007. Retrieved 10 October 2007.
  16. ^ "Kijk onbeperkt series en films". (in Dutch). 28 July 2016. Retrieved 15 December 2018.
  17. ^ "Orange brings digital TV service to life" (Press release). Red Bee Media. 8 September 2007. Archived from the original on 18 October 2007. Retrieved 15 October 2007.

External links[edit]