RED Distribution

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RED Distribution, LLC
Parent company Sony Music (U.S.)
Founded 1979
Country of origin U.S.
Location NYC (U.S.)
Official website

RED Distribution, LLC (a.k.a. RED Music and formerly Relativity Entertainment Distribution) is a Sony Music-owned sales and marketing division that handles releases for more than sixty independent record labels.[1] It is also home to 'stache media, a marketing and brand partnership agency based in New York City.[1]

On June 1, 2017, Sony Music announced that it would merge RED's British affiliate, Red Essential, into The Orchard.[2] And on June 5, Sony also included the American RED Distribution in its merger with The Orchard. The "RED" name will remain active as a new entity named RED MUSIC, which will provide marketing, label services, and joint ventures between Sony's labels and independent labels.[3]


Founded in 1979 as mainly a hard rock music distributor called Important Record Distributors, which originally distributed Metallica's first two LPs in the US, it became RED Distribution in the 1990s.


  1. ^ a b "About Page". RED Distribution Home Page. RED Music. Retrieved August 17, 2012. 
  2. ^ Sony Merges The Orchard and Red Essential Into Single Artist/Label Services Division Richard Smirke June 1, 2017, Retrieved on June 1, 2017
  3. ^ Sony Merges RED Into The Orchard: What the Music Giant's Latest Consolidation Means for Indie Labels Ed Christman June 5, 2017, Retrieved on June 27, 2017

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