Red Giant (software company)

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Red Giant
Private
Industry Computer software
Founded 2002
Headquarters Portland, Oregon, USA
Key people
Chad Bechert, Stuart Maschwitz, Aharon Rabinowitz, Seth Worley
Products Trapcode Suite, Magic Bullet Suite, Universe, PluralEyes, Trapcode Particular, Magic Bullet Looks, Magic Bullet Denoiser III, Keying Suite, Trapcode Form, Magic Bullet, Colorista IV, Primatte Keyer, Effects Suite, Shooter Suite, Trapcode Shine, Trapcode 3D Stroke, Knoll Light Factory
Website http://www.redgiant.com

Founded in 2002, Red Giant is a software company made up of artists and technologists who collaborate on the creation of unique software tools for filmmakers, editors, visual effects artists, and motion designers. Red Giant software tools are primarily plug-ins for video host applications, such as Adobe Premiere Pro, Adobe After Effects, and Final Cut Pro, DaVinci Resolve, Sony Vegas and more . Over the last decade, Red Giant’s products (such as Magic Bullet Suite and Trapcode Suite) have become the standard in film and broadcast post-production.

Products[edit]

Red Giant develops software for filmmakers and motion designers. It provides effects and video tools for filmmakers ranging from plug-ins, suites, and applications. Trapcode Suite is a set of industry-standard tools for broadcast design and 3D motion graphics. Magic Bullet Suite is a definitive toolkit that provides professional tools to filmmakers for color correction and visual storytelling. Red Giant Universe is a collection of over 60 GPU-accelerated effects and transitions for editors and motion graphics artists. Shooter Suite is a set of tools for offloading and backing up files, as well as timeline preparation, such as audio/video sync, through PluralEyes. Keying Suite is a set of professional tools for chroma keying and compositing. Shooter Suite is a set of tools for offloading and syncing files. Effects Suite offers tools for visual effects ranging from volumetric light flares to believable cartoon looks.

Red Giant products are used in various applications ranging from motion pictures to worldwide television programming to Web production. Most of their tools are in the form of digital video plug-ins for compositing software and NLEs such as Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, Sony Vegas and more.

Red Giant plug-ins have been used in many feature films, music videos, national TV commercials & shows. Film and TV include Avengers: Age of Ultron, Guardians of the Galaxy, Saturday Night Live, Portlandia, Doctor Who, Good Eats, Good Morning America. Brands and Networks include Nike, ESPN, Disney, CNN, and DreamWorks to name a few. Musicians who use Red Giant products include DeadMau5, Cher, FooFighters, and the Gregory Brothers.

Company Culture[edit]

Red Giant’s founders built the company on a philosophy of the “double bottom line” - the idea of finding a balance between work and life. Employees are encouraged to spend time with family and work regular hours.

For several years (2010-2015), Red Giant’s tagline was “Simple tools. Giant results.” This tagline was based on the Red Giant Product team’s continuing focus on ignoring complexity in favor of building simple, powerful, and intuitive tools.

Tutorials[edit]

Starting in 2009, Red Giant devoted significant resources to building a library of professional video training on the use of their tools. There are currently over 400 video tutorials on the website in the form of project-based learning, video user manuals, and product quicktips.

Films[edit]

In 2011, Red Giant began making short films as a method of marketing their plug-ins and teaching customers how to make films. The first film, Plot Device, won a Webby award, garnering critical acclaim for its uniqueness in marketing products for filmmakers. Since then Red Giant’s film team has gone on to make 8 films and many film team experiments, wherein they share their process for creating Hollywood visual effects. In 2015 actor/comedian Patton Oswalt narrated Old/New, a Red Giant film created to market the release of Magic Bullet Suite 13. All of the Red Giant films can be viewed on the Red Giant Films YouTube channel.

References[edit]