Red Ribbon (bakeshop)

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Red Ribbon Bakeshop
Subsidiary
Founded 1979 in Quezon City, Philippines
Founders Renato Mercado
Amalia Hizon Mercado
Key people
Tony Tan Caktiong (Chairman)
Products Fast food, Pastry/Cakes
Parent Jollibee Foods Corporation
Website www.redribbonbakeshop.com.ph
A selection of Red Ribbon cakes on sale.
The Red Ribbon bakeshop at SM City Baliuag.

Red Ribbon Bakeshop is a Philippine fast-food chain and bakery.

In 1979, Amalia Hizon Mercado and her husband, Renato Mercado, established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. By 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; two branches in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[1] one in New York City; one in Virginia Beach, Virginia; and one in Houston, Texas.[2] Other expansion plans continue to be worked out.[3][4]

In 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of fast-food chains in the Philippines.[5]

Marketing[edit]

The brand currently has Team Kramer (Cheska Garcia, Doug Kramer and their children) as endorsers.

Slogans[edit]

  • Whatever the celebration, it's more beautiful with a Red Ribbon. (2007-2010)

References[edit]

External links[edit]