Red Rickshaw Revolution

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The Red rickshaw Revolution (RRR) is an initiative launched by the Vodafone Foundation[1] in India to empower women for social development in India.[2][3] The revolution was started on 9 March 2013, when three women riding a red autorickshaw departed from Delhi to reach Mumbai on 18 March 2013. The rickshaws will pass through Delhi, Haryana, Rajasthan, Gujarat and Maharashtra to raise money for NGOs working to empower Indian women.[4]


The Red rickshaw Revolution was launched by Laura Turkington, Director of the Vodafone Foundation in India, Carina Deegan, who supports the Foundation’s activities and Sunita Chaudhary, first female auto rickshaw driver in Delhi NCR.[4]


The Red rickshaw, which departed with three women on 9 March, will pass through cities like Alwar, Jaipur, Ajmer, Rajsamand, Shamlaji, Ahmedabad, Vadodara, Surat, Daman and Mumbai.[5] The Revolution will raise funds for three NGOs, Apne Aap Women’s Collective (AAWC), Breakthrough and Corp India. The initiative also aims to educate women about their rights, and share the stories of successful women.[4]


  1. ^ "Vodafone India: Leading through innovation and collaboration". Light Reading India. Retrieved 14 March 2013. 
  2. ^ Das, Neha (8 March 2013). "Riding rickshaw for a cause". Deccan Herald. Retrieved 14 March 2013. 
  3. ^ "Stories of Struggle". The Hindu. 1 March 2013. Retrieved 14 March 2013. 
  4. ^ a b c Mag, Mumbai. "Meet the women behind the red rickshaw revolution". iDiva. Retrieved 14 March 2013. 
  5. ^ "How to celebrate women's day? Drive an auto from Delhi to Mumbai". The Hindu Business Line. 5 March 2013. Retrieved 14 March 2013. 

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