Red River Cereal

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The Red River Cereal is a porridge, or hot cereal, made with a blend of cracked wheat, rye, and brown flaxseeds that was first created in 1924 in Manitoba Canada and patented in 1929.[1] It was initially manufactured by the Red River Grain Co.[2] In 1928, manufacturing was taken over by Maple Leaf Milling Co.[3] The cereal takes its name from the Red River of the North, more specifically the valley surrounding Winnipeg. The Red River brand name was acquired in 1995 by Robin Hood Multifoods, Inc. of Markham, Ontario, part of the Smucker Foods of Canada Co.[4]

Smuckers, the current owner of the brand made a decision to withdraw Red River Cereal from the US retail market.[5] Red River is now only available in the United States through mail order or internet sales.

On 24 September 2011, the Canadian Food Inspection Agency issued an allergy alert[6] that the 1.35 kg size of the product sold in Canada contained undisclosed soy, one of the nine most common food allergens. Voluntarily, the manufacturer temporarily removed the product from the marketplace. The packaging has since been altered to include a warning about the presence of soy.[7]

As of 2014-11-18, following the recall of the product, the recipe has been altered and the ingredients listed on the box are: "Steel-cut Wheat, steel-cut Rye, cracked and whole Flax. May contain Barley, Mustard, Oat, Sesame seed, Soybean, and Triticale ingredients" [4].

Imported by Smucker's foods of Canada, Red River cereal is now[when?] labeled as a product of the United States.

As of mid-2020 Red River Cereal was not distributed in Canada but is expected to be available by November 2020 after packaging changes have been made.

In November 2021 Smucker's announced that production of Red River Cereal had ceased entirely.[8]

References[edit]

  1. ^ "Gertrude Skilling Kavaner and The Invention of Red River Cereal". redriverbreakfastcereal.blogspot.com. Retrieved 24 March 2021.
  2. ^ "Hearty breakfast cereals basic to multigrain bread". Edmonton Journal. 16 April 1986. p. 38. Retrieved 10 November 2021.
  3. ^ "Maple Leaf Milling Co. Takes Over Manufacture Red River Cereal". Edmonton Journal. 17 November 1928. p. 26. Retrieved 10 November 2021.
  4. ^ a b Drinkwater, Rob (7 December 2011). "Red River cereal returning after label change". Winnipeg Free Press. Retrieved 4 October 2012.
  5. ^ "Red River Cereal Discontinued (USA only)". Canada's Food. Canadasfood.com. Retrieved 27 September 2019.
  6. ^ "Allergy Alert: Undeclared Soy in Red River Brand Hot Cereal". Canadian Food Inspection Agency. 24 September 2011. Retrieved 4 October 2012.
  7. ^ Drinkwater, Rob (7 December 2011). "Dec 2011: Red River cereal returning after label change". Winnipeg Free Press. Retrieved 10 November 2021.
  8. ^ www.twitter.com https://twitter.com/smuckers/status/1373768751708049411?t=-ssRgh-3ngKH4ckQSUeMCw&s=09. Retrieved 29 December 2021. Missing or empty |title= (help)

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