Red Rooster

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For other uses, see Red Rooster (disambiguation).
Red Rooster
Private
Industry Fast food restaurants
Founded 1972 in Kelmscott, Western Australia
Franchising commenced in 1979
Headquarters Balcatta, Western Australia
Key people
Kailis family, Founders
Products Whole roasts, half roasts, wraps, burgers, salads and desserts.
Number of employees
7500+[1]
Parent Australian Fast Foods Pty Limited
Website www.redrooster.com.au
Red Rooster restaurant in Wagga Wagga
Red Rooster at Waratah Village Shopping Centre in Newcastle.

Red Rooster is an Australian fast food restaurant chain founded in 1972 that serves roast chicken. Their product range includes whole roasts, half roasts, wraps, burgers, salads and desserts.

As of 2012, there were over 360 Red Rooster stores in all Australian states except Tasmania.[2]

History[edit]

The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981.[3] In 1986 Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-Steggles' Queensland stores, formerly known as "Big Rooster", which were purchased in 1992), and renamed the stores "Red Rooster".[4][5] In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited,[6] which owned the competing Chicken Treat fast food chain.

In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.[7]

In April 2009, the Red Rooster chain in New Zealand closed its stores.[8] The first New Zealand outlet, in Takanini had opened in December 2004.

In 2010, Red Rooster changed company-owned stores to franchises.[9]

In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.[10]

Marketing and promotions[edit]

Since 2009, Red Rooster has been a signatory of AQSRII (Australian QSR Initiative for Responsible Advertising and Marketing to Children). It has also taken up a self-regulatory standpoint regarding advertising aimed specifically at children and is a long-standing signatory of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.

In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars team, the Holden Racing Team. In 2016, the team returned as a sponsor of V8 Supercars and became the title sponsor of the Sydney Motorsport Park SuperSprint.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.[11]

Following an intensive image upgrade Red Rooster introduced its new brand positioning, "Tender Loving Chicken" in August 2014.

Online ordering[edit]

In September 2014, Red Rooster launched its trial delivery service in New South Wales, in Sydney from the Baulkham Hills restaurant,[12] in partnership with Menulog.[13] Delivery service also covers nearby suburbs Castle Hill and Bella Vista in Sydney's North West. As well as delivery to homes, it was announced delivery options to businesses, sporting clubs and local organisations would be available.[14] Red Rooster now delivers from over 220 restaurants across Australia.

See also[edit]

References[edit]

  1. ^ "About Us". Red Rooster. Retrieved 14 June 2013. 
  2. ^ "Store Locator". Red Rooster. Archived from the original on 13 June 2011. Retrieved 16 June 2011. 
  3. ^ "Myer Purchases Red Rooster Fast-food Chain". The Sydney Morning Herald. 10 July 1981. p. 17. Retrieved 16 June 2011. 
  4. ^ "Coles Myer buys Big Roosters". The Canberra Times. 21 May 1986. p. 29. Retrieved 26 March 2015. 
  5. ^ Beyer, Mark (17 April 2007). "Red Rooster/Chicken Treat in $180m private equity deal". Western Australian Business News. Retrieved 16 June 2011. 
  6. ^ "Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd". Australian Competition and Consumer Commission. 30 April 2002. Retrieved 18 July 2006. 
  7. ^ Carson, Vanda (17 April 2007). "Consortium buys Red Rooster". The Sydney Morning Herald. Retrieved 16 June 2011. 
  8. ^ "Liquidators' First Report Red Rooster Franchising (NZ) No.3 Limited (In Liquidation)" (PDF). Meltzer Mason Heath. 24 September 2009. Retrieved 16 June 2011. 
  9. ^ Sonti, Chalpat (17 November 2010). "Red Rooster result affected by franchise conversions". WAtoday. Retrieved 16 June 2011. 
  10. ^ Ooi, Teresa (14 June 2011). "Archer buys up $450m worth of quick chicken". The Australian. Retrieved 16 June 2011. 
  11. ^ "Red Rooster". Red Rooster. 2009-10-06. Retrieved 2012-09-14. 
  12. ^ Red Rooster Baulkham Hills
  13. ^ Red Rooster Trials Delivery
  14. ^ McDonald's and Red Rooster home delivery takes off across Australia

External links[edit]