Red Ventures

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Red Ventures
Privately held
Founded Charlotte, North Carolina (2000)
Headquarters Indian Land, South Carolina
Key people
Ric Elias,[1] Chief Executive Officer
Dan Feldstein, Chief Marketing Officer
Mark Brodsky, Chief Financial Officer
Dale Lancaster, Chief Information and Security Officer
Services Online marketing services
Customer acquisition marketing
Number of employees
3,000+
Website www.redventures.com

Red Ventures is an American marketing company incorporated in the State of South Carolina.[2] The company acquires customers for providers of home insurance, consumer, business, automotive, remodeling, financial and educational services.[3] These service providers include DirecTV, ADT Security Services, and HughesNet.

Red Ventures’ corporate headquarters are located in Indian Land, South Carolina,[4] with offices also in Charlotte, North Carolina's University City.[5] The company had additional locations in Miramar, Florida and San Antonio, Texas until 2014 when these locations were closed and the jobs were moved to Charlotte.[6] According to the Charlotte Business Journal, Red Ventures offered to relocate almost 300 employees to the Charlotte area from Miami and San Antonio when the closures occurred.[7] Red Ventures also closed an office in Wilmington, NC, moving the jobs to the Indian Land, South Carolina headquarters and relocating many employees.

Vertical markets[edit]

Red Ventures partners with national brands in the following vertical markets:[3]

  • Telco
    • DIRECTV
    • Verizon
    • HughesNet
    • AT&T
    • Frontier Communications
    • CenturyLink
  • Finance
  • Retail
  • Education
  • Industrial
  • Pharma
  • Insurance
    • MetLife
  • Security
    • ADT
  • Movers
    • Imagitas
    • MyMove.com

Brief history[edit]

  • 1999: Red F, the precursor to Red Ventures, was founded by Ric Elias and Dan Feldstein, who met while working at Cendant Corporation.[8]
  • 2000: Following the dot-com implosion of mid-2000, Red F, which began as an online discount and loyalty program, evolved into a marketing consulting firm. Clients included BellSouth, LendingTree and DirecTV.[9]
  • 2003: Red Ventures is launched—The idea behind it was to acquire new customers on behalf of service-related brands, beginning with DIRECTV.[10]
  • 2004: Red F was ranked twenty-first overall and first among marketing companies on the 2004 Inc. 500.[11]
  • 2005: Red F was sold to its management team so Elias and Feldstein could focus on developing Red Ventures[8]
  • 2005: Security Choice (ADT Dealer) business launches at RV.[12]
  • 2006: DirectStarTV named DIRECTV Dealer of the year.[13]
  • 2007: Red Ventures was ranked fourth overall and first among advertising and marketing companies on the 2007 Inc. 500.[14]
  • 2007: In April, RV relocates to new, larger headquarters in Charlotte, NC [15]
  • 2008: Red Ventures acquired Modern Consumer, which operates a lead generation and distribution network for the automotive finance market;[16]
  • 2008: Red Ventures was ranked 17th overall and second among advertising and marketing companies on the 2008 Inc. 500.[17]
  • 2009: In December, RV headquarters move from Charlotte, NC, 5 miles south to Indian Land, SC.[15]
  • 2010: Red Ventures breaks ground on new building called RV2 in July [18]
  • 2010: Investment firm General Atlantic announces investment in Red Ventures, and Managing Director Anton Levy joins the board of directors.[19][20][21]
  • 2011: March - RV CEO Ric Elias gives TED Talk on his Hudson River plane crash, which received more than 6 million views and attracts national attention.[22]
  • 2011: Red Ventures hits 1,000 employee mark.
  • 2011: November - Ric Elias is named Ernst & Young National Entrepreneur of the Year.[23]
  • 2012: RV acquires www.homeinsurance.com and with it a satellite office in Wilmington, NC.[24]
  • 2012: October - Ric Elias launches seeding it with 1 million dollars of his own money.[25]
  • 2013: Red Ventures announces a series of new partnerships in the telco space, including Verizon and AT&T.[26]
  • 2013: In April, RV breaks ground on headquarters expansion to building three (RV3).[27]
  • 2013: July - RV signs lease for 35,000 sq ft expansion in northern Charlotte, NC.[28]
  • 2014: RV awarded JDIG job development grant from the state of North Carolina for its North Charlotte growth.[29]
  • 2014: RV hits 2,000 employee mark.[30]
  • 2014: June - 180,000 sq ft headquarters expansion on Indian Land, SC opens for business.[30]
  • 2015: Silver Lake announces $250M strategic investment in Red Ventures.[31]
  • 2015: RV wins #1 at Charlotte Observer's Charlotte Top Workplaces Awards.[32]
  • 2015: October - RV announces $15MM Strategic Investment in Ampush, a social media advertiser.[33]
  • 2015: November - Red Ventures breaks ground on 300,000 sq ft expansion in Indian Land, SC[34]
  • 2015: May - Red Ventures acquires Boston-based company Imagitas from Pitney Bowes for $310M.[35]
  • 2016: Red Ventures invests $4M in Coursehourse, an online education startup.[36]
  • 2016: Red Ventures acquires Seattle-based Soda.com[37]

Corporate culture[edit]

Red Ventures’ corporate culture combines a focus on measurement and profitability with an entrepreneurial mindset that promotes new ideas and innovation from its employees.[8] The organization is flat, with decision-making dispersed among small, autonomous divisions formed around the company's verticals and marketing channels.[38] Red Ventures associates enjoy perks such as the annual company team-building trip to Cancun, Mexico[39] and amenities such as pool tables, a bowling alley, a basketball court and cafeterias.[40]

Corporate achievements[edit]

Red Ventures and members of its management team have received several awards honoring them for their accomplishments:

  • In Inc. Magazine's 2008 "Inc. 500" list of the nation's fastest-growing private companies, Red Ventures ranked 17th overall and second among advertising and marketing companies. (August 2008)[41]
  • In Inc. Magazine’s 2007 “Inc. 500” list of the nation’s fastest-growing private companies, Red Ventures ranked fourth overall and first among advertising and marketing companies. (September 2007)[14]
  • CMO Dan Feldstein was named to the Charlotte Business Journal’s “Forty under 40” list (June 2007)[42]
  • DirectStarTV President Joe Peterson was named to the Charlotte Business Journal’s “Forty under 40” list (June 2008)[43]
  • Christy Durbin, president of Radio Sales Group and Education Enrollment Services, was a recipient of the Charlotte Business Journal’s Women in Business Achievement Award (July 2008)[44]
  • Red Ventures was ranked third among large companies on the Charlotte Business Journal's 2008 Best Places to Work list.[45]
  • Lorenzo Clark, Sales Director, was named to the Charlotte Business Journal's "40 Under 40" list (March 2010) [46]
  • Ford Quarterman, Master Sales Agent, was named to Elevate Lifestyle's "Top 30 Under 30 Future Leaders of Charlotte" (2012) [47]
  • Red Ventures ranked #1 in large companies on the Charlotte Business Journal's 2010 Best Places to Work list (November 2010)[48]
  • Elizabeth Hunter Persson, Senior Vice President, was a recipient of the Charlotte Business Journal’s Women in Business Achievement Award (May 2011)[49]
  • Red Ventures ranked #1 in large companies on the Charlotte Business Journal's 2011 Best Places to Work list (November 2011)[50]
  • Red Ventures ranks #148 on Forbes America's Best Midsize Employers list.[51]

References[edit]

  1. ^ Bio of Elias (accessed 2012-03-10).
  2. ^ South Carolina Secretary of State: Search Business Filings
  3. ^ a b Verticals, Red Ventures website; retrieved July 30, 2008
  4. ^ http://charlotte.twcnews.com/content/video_stories/692828/red-ventures-expands-again-at-sc-headquarters-after-move-from-nc/
  5. ^ http://www.charlotteobserver.com/2014/04/28/4871551/red-ventures-to-hire-580-workers.html#.U9ejhYBdWWI
  6. ^ Contact Us, Red Ventures website; retrieved June 09, 2011
  7. ^ http://www.bizjournals.com/charlotte/blog/outside_the_loop/2014/03/red-ventures-to-close-two-u-s-offices-move-200.html?page=all
  8. ^ a b c "Staying in Red brings new life", Charlotte Business Journal, November 2, 2007
  9. ^ "Elias earns a big Red F for dedication, foresight", Charlotte Business Journal, February 25, 2005
  10. ^ Leadership: Ric Elias, Red Ventures Website, retrieved July 30, 2008.
  11. ^ “Inc. 500: America’s Fastest Growing Private Companies”, Inc. Magazine, November 1, 2004
  12. ^ http://www.bbb.org/charlotte/business-reviews/telemarketing-services/security-choice-in-fort-mill-sc-123826
  13. ^ http://www.redventures.com/images/pdf/rv_presskit_jan10.pdf
  14. ^ a b “Inc. 500: America’s Fastest Growing Private Companies”, Inc. Magazine, September 2007
  15. ^ a b https://www.redventures.com/media/red_ventures_to_fill_80_positions_by_april.html
  16. ^ “Red Ventures Acquires Lead Generation Firm Modern Consumer”, Direct Magazine, June 23, 2008
  17. ^ http://www.redventures.com/images/pdf/rv_presskit_aug08.pdf
  18. ^ http://www.wcnc.com/story/local/2014/07/25/11118881/
  19. ^ http://www.prnewswire.com/news-releases/red-ventures-announces-growth-capital-investment-by-general-atlantic-100520839.html
  20. ^ "General Atlantic Team - Anton J. Levy". General Atlantic website. Retrieved 4 November 2015. 
  21. ^ "Press Release". General Atlantic. Retrieved 15 January 2016. 
  22. ^ https://www.youtube.com/watch?v=8_zk2DpgLCs
  23. ^ http://www.bizjournals.com/charlotte/news/2011/11/14/elias-named-ernst-youngs.html
  24. ^ http://www.bizjournals.com/charlotte/news/2012/04/03/red-ventures-buys-homeinsurancecom.html
  25. ^ http://latino.foxnews.com/latino/news/2012/10/17/ceo-offering-full-college-scholarships-for-undocumented-immigrants-partners/
  26. ^ http://www.redventures.com/media/NewBrandPartnerships.html
  27. ^ http://www.redventures.com/media/Headquarterexpansion.html
  28. ^ http://www.bizjournals.com/charlotte/blog/real_estate/2013/07/red-ventures-signs-lease-with.html
  29. ^ https://www.redventures.com/media/RedVenturesContinuesExpansioninMecklenburgCounty.html
  30. ^ a b https://www.redventures.com/media/RV3_Grand_Opening.html
  31. ^ Merced, Michael J. de la. "Silver Lake Makes Big Bet on Red Ventures, a Digital Marketing Company". DealBook. Retrieved 2017-03-06. 
  32. ^ "Large companies, No. 1 - Red Ventures: Benefits and career chances stand out". charlotteobserver. Retrieved 2017-03-06. 
  33. ^ "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06. 
  34. ^ "Red Ventures breaks ground on project to double size of its headquarters". charlotteobserver. Retrieved 2017-03-06. 
  35. ^ "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06. 
  36. ^ "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06. 
  37. ^ "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06. 
  38. ^ "Red Ventures fuses marketing and sales, hits 17th in nation", The Charlotte Observer, August 22, 2008
  39. ^ "Charlotte Observer's Top Workplaces announced". charlotteobserver. Retrieved 2017-03-06. 
  40. ^ "Red Ventures CEO: We're going to keep growing". charlotteobserver. Retrieved 2017-03-06. 
  41. ^ “Inc. 500: America’s Fastest Growing Private Companies”, Inc. Magazine, September 2008
  42. ^ ”40 under 40 2007”, Charlotte Business Journal, June 8, 2007
  43. ^ ”Forty under 40 2008”, , Charlotte Business Journal, June 6, 2008
  44. ^ ”Charlotte women honored for achievement”, Charlotte Business Journal, July 17, 2008
  45. ^ ”Companies honored as Best Places to Work”, Charlotte Business Journal, November 5, 2008
  46. ^ "Lorenzo Clark, Red Ventures - Charlotte Business Journal", Charlotte Business Journal, March 29, 2010
  47. ^ [1], Elevate Lifestyle Magazine, June 07, 2012
  48. ^ "Charlotte's Best Places to Work 2010", Charlotte Business Journal, November 4, 2010
  49. ^ "2011 Class of Women in Business Achievement Awards Winners", Charlotte Business Journal, May 09, 2011
  50. ^ "Charlotte's Best Places to Work 2011", Charlotte Business Journal, November 10, 2011
  51. ^ "Red Ventures on the Forbes America's Best Midsize Employers List". Forbes. Retrieved 2017-03-06. 

Red Ventures is sometimes referred to as RedVentures.