Redken

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Redken
Redken-Logo-2019-Black.png
Product typeHair products
OwnerL'Oréal Group
CountryUnited States
Introduced1960; 62 years ago (1960)
MarketsWorldwide
Websitewww.redken.com

Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.

History[edit]

The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.

Marketing[edit]

In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[2][3][4]

In 2015, Suki Waterhouse became the face of Redken.[5]

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[6]

References[edit]

  1. ^ "Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com. 2014-06-24. Retrieved 2017-11-01.
  2. ^ Vingan, Alyssa (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com. Retrieved 6 November 2014. Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
  3. ^ Friedman, Megan (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". Harper's Bazaar. Retrieved 6 November 2014.
  4. ^ Morwenna Ferrier (5 November 2014). "Lea T, the transgender hair-care model who's shifting our perception of beauty norms". the Guardian. Retrieved 7 November 2014.
  5. ^ Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue. Retrieved 2017-11-01.
  6. ^ "All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender". A.A. Environment Possibility Award. Retrieved 2020-12-27.

External links[edit]