In 1996, a complaint was made to the New Zealand Advertising Standards Complaints Board about a Redskins advertisement aired on New Zealand television. The advertisement featured comedian Mark Wright dressed in American Indian clothing and assuming an accent. A mock drumbeat featured on the soundtrack. Despite protest from Nestlé New Zealand that the advertisement was inoffensive, the Board upheld the complaint.
Redskin packaging formerly featured a photo of a Native American wearing a traditional headdress. This was replaced in the late 1990s by a more neutral red character.
- Kennedy, E. 'Complaints board upholds ruling against sweets ad', The Dominion, 1 July 1996.
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