|J.W. Foster and Sons|
Bolton, United Kingdom
|Headquarters||Canton, Massachusetts, United States|
Reebok International Ltd. is a global athletic footwear and apparel company. Reebok produces and distributes fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills.
The company was founded in 1895 as J.W. Foster and Sons in Bolton, Lancashire, England. It was later renamed Reebok and has been operating as a subsidiary of Adidas since 2005. The global headquarters are located in Canton, Massachusetts, U.S. with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America).
- 1 History
- 2 Offices
- 3 Products
- 4 Endorsements
- 5 Sponsorships
- 6 Former sponsorships
- 7 Criticism
- 8 See also
- 9 Note
- 10 References
- 11 External links
In 1890 in Tottington, a small village between Bury and Ramsbottom, Joseph William Foster was producing and selling regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed, he joined with his sons and founded a shoe company named J.W. Foster and Sons in 1895.
The company began distributing shoes across the United Kingdom and were worn by British athletes in the 1924 Summer Olympics held in Paris. In 1958, two of the founder's grandsons, Joe and Jeff Foster, renamed the company "Reebok," having found the name in a South African dictionary won in a running race by Joe Foster as a boy. The name is Afrikaans for the grey rhebok, a type of African antelope.
In 1979, at the Chicago International Sneaker Trade show an American businessman, Paul Fireman, took notice of Reebok. Fireman was working for an outdoor sporting goods store and negotiated a deal to license and distribute the Reebok brand in the United States. The division was called Reebok USA Ltd. Later that year, Fireman introduced three new shoes to the market at $60. By 1981, Reebok reached more than $1.5 million in sales.
In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. Fitness professional Gin Miller became the face of "Step Reebok," the company's aerobics fitness campaign and program. The following year, Reebok's sales were $13 million.
The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. In 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK.
In 1986, Reebok switched its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track. The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL.
During the 1980s, Reebok began introducing sports clothing and accessories, along with a new line of children's athletic shoes (called 'Weeboks') at the end of 1980. By the end of the year, Reebok's sales were about $1 billion. One of the company's most signature technologies, the Reebok Pump, debuted in 1989 with more than 100 professional athletes wearing the footwear by 1992, including Shaquille O'Neal.
Reebok named Carl Yankowski president and chief executive officer of the brand in 1998, replacing former president Robert Meers. Yankowski stepped down one year later to accept an executive position at another company. Reebok chairman and CEO Paul Fireman took over as president for the first time in 12 years.
Reebok signed Venus Williams after winning singles titles at Wimbledon and the 2000 Summer Olympics. In December 2000, Reebok signed a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise, including uniforms and footwear, for all 32 teams.
In 2001, Reebok became the exclusive apparel outfitter for the 29 teams in the NBA, and 16 WNBA teams for ten years beginning in the 2004-2005 season. The deal also added the Reebok vector logo to the 2004 U.S. Olympic basketball team's uniforms. Later in 2001, Jay Margolis was named as Reebok's president and COO. After launching retail flagship stores in China, Dhaka, London, Los Angeles, New York, Philadelphia and Tokyo, Margolis resigned in October 2004. Fireman took over as president after signing a new long-term employment agreement with the Reebok board of directors.
Reebok acquired official National Hockey League sponsor CCM in 2004. The company began manufacturing ice hockey equipment under the CCM and Reebok brands. Reebok phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005. CCM became Reebok-CCM Hockey in 2007. Reebok will be moving most of its hockey equipment lines to CCM through 2015.
In August 2005, Adidas acquired Reebok as a subsidiary, uniting two of the largest sport outfitting companies, but maintaining operations under their separate brand names. Adidas acquired all of the outstanding Reebok shares and completed the deal valued at $3.8 billion. Following the acquisition, Adidas replaced Reebok as the official uniform and apparel supplier for the NBA in 2006 with an 11-year deal that includes the WNBA and replica jerseys and warm-up gear.
Reebok named Paul Harrington president and CEO of the company in January 2006, replacing Paul Fireman who was acting president since 2004. Harrington joined the company in 1994 and was Reebok's senior vice president of global operations and chief supply chain officer.
In 2010, Reebok announced a partnership with CrossFit, a fitness company and competitive fitness sport, including sponsoring the CrossFit Games, opening CrossFit studios, and introducing a line of co-branded footwear and apparel for Fall 2011. In 2011, Reebok debuted the CrossFit delta symbol on the brand's fitness apparel line.
In 2013, Reebok announced another fitness partnership with Les Mills, a group fitness and team training program in eighty countries in more than 15,000 studios. The agreement included Reebok footwear and clothing integration into Les Mills' fitness programs and media marketing. By July 2013, the red delta sign began showing up on all of Reebok's fitness collections. The brand announced it was phasing out the vector logo and replacing it with the delta sign, making it the company's second logo change in more than 120 years. The delta symbol represents the three pillars of positive self-change including mental, physical and social, as Reebok increases its presence in the fitness industry with yoga, dance, aerobics and CrossFit.
Reebok's parent company, Adidas, is headquartered in Germany, while the Reebok world headquarters remains located in Canton, Massachusetts. The Reebok-CCM Hockey offices are located in Quebec, Canada and Stockholm, Sweden. Reebok EMEA (Europe, Middle East, Africa) has its regional office in Amsterdam, Netherlands. The company also has additional regional offices located in Panama City (Reebok Latin America), Shanghai (Reebok Shanghai International Commerce Centre), Singapore, Taikoo Shing, and Toronto.
Reebok designs, manufactures, distributes and sells sport and fitness apparel, footwear, and accessories. The brand has also collaborated with other companies to produce fitness equipment and workouts.
The company has released numerous notable styles of footwear including the 1982 introduction of the Reebok Freestyle that was manufactured and marketed for women. In 1984, the shoe accounted for more than half of the Reebok sales. Following the aerobics trend from the 1980s to early 1990s, Reebok also released workout programs called Reebok Step beginning in 1989. The brand also introduced one of their most signature shoes, The Reebok Pump. The footwear collection was released as a men's basketball shoe and the world's first fully adjustable fit controlled with manual air allocation.
The Reebok Ventilator, a line of lightweight athletic shoes with vented side panels, was first introduced in 1990. In 1996, Reebok signed a $50 million endorsement deal with Allen Iverson when he signed with the Philadelphia 76ers. Iverson collaborated with Reebok during his contract to create the second-longest running basketball shoe line in history, beginning with the Question shoe in '96 and ending with Answer XIII.
In 2010, the brand released Reebok Zig, an athletic footwear technology and collection of shoes include zigzag foam soles designed to push athletes forward. The Reebok Nano was released in 2011 and is the first official CrossFit shoe. The company has also partnered up with Les Mills and CrossFit to produce more fitness apparel, footwear, and workouts. Reebok released the Z-Series foam, a combination of dense midsole and outsole so the foam is cushioned but not worn-down. The foam debuted on the ZQuick TR with Reebok's new delta logo in 2014.
From 2002 to 2012, the company held the exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline clothing and caps, and onfield football footwear (marketed as NFL Equipment) of the teams of the National Football League (NFL). The company hired filmmaker Errol Morris to produce a series of 30-second commercials that aired during the 2006 NFL season.
In 2004, Reebok entered into a deal that allows them the rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear and footwear; this deal ended in 2015. Reebok signed a four-year deal to become the official shoe supplier to Major League Baseball (MLB) during the same year.
Reebok was also the exclusive uniform provider for Brazilian clubs Cruzeiro, Internacional and São Paulo FC. In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was taken over by parent company Adidas in 2011.
In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership paid dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 A-League jerseys were sold in Australia, a record for a single league's sales in a year for a sports manufacturer. Reebok's agreement ended at the finish of the 2010–11 season.
The company maintained its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Championship football club, however, in 2009, Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. In April 2014, Bolton Wanderers officially announced the Reebok Stadium would be officially rebranded in a new sponsorship deal with sportswear manufacturer Macron, who will manufacture the club's kits and sponsor the stadium under the name Macron Stadium in a four-year deal announced by the club's chairman, Phil Gartside. In Germany, Reebok sponsored football club 1. FC Köln.
In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.
In 2006, FC Barcelona and France national team striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Andriy Shevchenko started his endorsement deal with the company in 2006.
Reebok sponsored kits for a top seeded Indian Football club, East Bengal F.C., in the year 2003. Later it sponsored kits for Indian Premier League teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab kits.
In May 2012, Reebok India filed a criminal complaint against former top employees, Subhinder Singh Prem and Vishnu Bhagat, accusing them of a financial fraud of up to US$233 million. On the charge of alleged Foreign Exchange Management Act (FEMA) violations, Reebok India was booked and may face penal action. Twelve further arrests of employees and associates were made during the same period. As of July 2013, Prem and Bhagat were granted bail by the high court but remained imprisoned following their detainment in September 2012.
One of Reebok's most prominent athletes, Indian cricketer Mahendra Singh Dhoni, was named by Forbes as the world's thirty first highest-paid sportsperson in June 2012. At the time of the article, Dhoni endorsed more than 20 other brands in deals that were cumulatively valued at US$23 million.
Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003, and the S. Carter sneaker became the fastest-selling shoe in the company's history. Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, and artists such as Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of clothing and footwear called Scarlett Hearts, part of the Rbk Lifestyle Collection. Reebok also produce shoes for Emporio Armani under the label EA7.
Mixed Martial Arts
- Conor McGregor (UFC)
- José Aldo (UFC)
- Ronda Rousey (UFC)
- Joanna Jędrzejczyk (UFC) 
- Anthony Pettis (UFC
- Johny Hendricks (UFC)
- Paige VanZant (UFC)
- Georgi Karakhanyan (Bellator MMA)
- Official outfitter of the UFC
Track and field
- NFL — exclusive jersey provider for all its teams (2002–12)
- NBA – exclusive jersey provider for all its teams (2001–06)
- WNBA – exclusive jersey provider for all its teams (2001–06)
- CFL — exclusive jersey provider for all its teams (2004–15)
Indian Premier League
- Rajasthan Royals (2008)
- Kings XI Punjab (2009)
- Chennai Super Kings (2008–2009)
- Kolkata Knight Riders (2008–2014)
- Royal Challengers Bangalore (2008–2014)
Reebok had recently announced plans to auction off special limited editions sneakers on May 14th, with the words Israel 68 written on them, to celebrate the 68th anniversary of Israel's Independence Day.  Once the announcement became public, Reebok officials distanced themselves from the product with a statement saying 'The shoe was a one-off initiative from one of our consumers. We do not support this initiative.' Reebok's Israeli distributor subsequently then withdrew its plans to auction off the shoes saying 'These sneakers were to be a one-time celebratory release as a collector’s item in Israel and the world.' 
- "Corporate History". Corporate.reebok.com. Retrieved 2013-06-06.
- Stuart Elliot (August 4, 2005). "Adidas's Reebok Purchase Sets a Challenge for Nike". The New York Times. Retrieved March 23, 2015.
- Julie Cruz (September 23, 2013). "Reebok Turns to 'Race From Hell' to Revive Former Glory". Bloomberg. Retrieved March 23, 2015.
- Rourke, Elizabeth; Hedblad, Edna; Salamie, David (1999). International Directory of Company Histories: "Reebok International Ltd.".
- "Our Brands – adidas group". Adidas-group.com. Retrieved May 6, 2011.
- Berman, Dennis K.; Kang, Stephanie; Karnitsching, Matthew (2005). "Adidas Nears Deal to Buy Reebok In Effort to Gain Ground on Nike". The Wall Street Journal. Retrieved March 23, 2015.
- "Brand History" at ShoeBacca.com (Archive)
- Vartanig G. Vartan (May 15, 1986). "Market Place; The Surging Reebok Stock". The New York Times. Retrieved February 24, 2015.
- "Reebok: A running history". LesMills. June 2, 2014. Retrieved February 23, 2015.
- C.Y. Ellis (November 8, 2013). "The History of Reebok in the Sneaker Industry". HoopsVibe.
- McDonald, Mark A.; Milne, George R. (1999). "Cases in Sport Marketing". Jones and Bartlett Publishers. pp. 63–86.
- Stuart Gannes (May 23, 1988). "America's Fastest Growing Companies". Fortune Magazine. Retrieved February 25, 2015.
- Vartanig G. Vartan (January 21, 1986). "Market Place; A Brisk Pace Is Set by Nike". The New York Times. Retrieved February 25, 2015.
- Natalie Zmuda (February 28, 2014). "Change: Reebok Logo Indicates Shift From Pros to Crossfit". Advertising Age. Retrieved March 1, 2015.
- John Brownlee (March 13, 2014). "How Reebok Became The Brand For Crossfit Junkies". FastCode. Retrieved March 1, 2015.
- Clarence Petersen (March 15, 1987). "The Training Of Trendy Tots". The Chicago Tribune. Retrieved March 1, 2015.
- Russ Bengtson (February 25, 2013). "10 Sneakers That Debuted Significant Technology". Complex Magazine. Retrieved March 1, 2015.
- "COMPANY NEWS; Reebok Introduces Inflatable Shoe". Reuters. November 1, 1989. Retrieved March 1, 2015.
- "Reebok 'Pump' To Sell For $170". Sun Sentinel. September 14, 1989. Retrieved March 1, 2015.
- "Can Reebok Regain Its Balance?". Bloomberg Businessweek. December 19, 1993. Retrieved March 1, 2015.
- "Former Sony Exec to Head Reebok Brand". Los Angeles Times. August 28, 1998. Retrieved March 1, 2015.
- "Yankowski resigns as president of Reebok-brand shoes, apparel". The Baltimore Sun. December 2, 1999. Retrieved March 1, 2015.
- Richard Sandomir (December 22, 2000). "TENNIS; Having Style Pays Off for Venus Williams". The New York Times. Retrieved March 2, 2015.
- "Reebok Granted NFL Apparel Licensing Rights". Los Angeles Times. December 20, 2000. Retrieved March 2, 2015.
- "Reebok nets NBA". CNN. August 1, 2001. Retrieved March 2, 2015.
- "NBA Signs 10-Year Deal With Reebok". Los Angeles Times. August 2, 2001. Retrieved March 2, 2015.
- Andy Bernstein (August 6, 2001). "Reebok locks up more than NBA with 10-year licensing deal". Sport Business Daily. Retrieved March 2, 2015.
- "Reebok locks up more than NBA with 10-year licensing deal". Sport Business Daily. December 6, 2001. Retrieved March 2, 2015.
- "High exec at Reebok resigns". Boston Business Journal. October 21, 2004. Retrieved March 2, 2015.
- Cam Merritt (January 28, 2015). "What Does CCM stand for on Hockey Equipment?". LiveStrong. Retrieved March 2, 2015.
- Petrecca, Laura; Howard, Theresa (August 4, 2005). "Adidas-Reebok merger lets rivals nip at Nike's heels". USA Today. Retrieved March 3, 2015.
- Sorkin, Andrew Ross; Feder, Barnaby J. (August 3, 2005). "Adidas Agrees to Acquire Reebok in $3.8 Billion Deal". The New York Times. Retrieved March 3, 2015.
- Darren Rovell (April 18, 2006). "NBA laces up adidas for 11-year partnership". ESPN. Retrieved March 3, 2015.
- "Harrington named CEO of Reebok Brand division". Boston Business Journal. January 10, 2006. Retrieved March 3, 2015.
- Julie Cruz (May 29, 2013). "Adidas to Make CrossFit Delta Logo Symbol for Reebok Fitness". Bloomberg. Retrieved March 3, 2015.
- "Adidas Group Locations". Adidas. Retrieved February 23, 2015.
- Nick Santora (December 11, 2013). "The History Of Cross Training". Sneaker Freaker. Retrieved February 23, 2015.
- "Reebok Freestyle Recap". Sneaker Freaker. December 31, 2012. Retrieved February 23, 2015.
- Vicky Hallett (August 25, 2009). "Step Aerobics Marks Its 20th Anniversary With a Celebration Led by Its Creator". Washington Post. Retrieved February 23, 2015.
- Yale Schalk (November 14, 2009). "EXCLUSIVE: Reebok Pump Chronology". CounterKicks. Retrieved February 23, 2015.
- John Q Marcelo (October 24, 2014). "The Reebok Runners That Defined '90s Sneaker Culture". Complex Magazine. Retrieved February 23, 2015.
- "End of an Era: The 13 Best Allen Iverson Shoes". NiceKicks. October 30, 2013. Retrieved February 23, 2015.
- Rob Maaddi (November 28, 2001). "Iverson signs lifetime deal with Reebok". USA Today. Retrieved February 23, 2015.
- "A History of Allen Iverson's Reebok Signature Sneaker Line". Sole Collector. June 7, 2014. Retrieved February 23, 2015.
- Riley Jones (January 5, 2014). "A Complete History of Suspension Soled Sneakers". Sneaker Report. Retrieved February 23, 2015.
- Gabriel Simon. "Which Reebok CrossFit shoe is best for you?". WOD Review. Retrieved February 23, 2015.
- Patrick Rishe (November 29, 2011). "Reebok's Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives". Forbes. Retrieved February 23, 2015.
- Gurvinder Singh Gandu (December 20, 2013). "Reebok Announces ZQUICK Footwear Collection for 2014". Sneaker Report. Retrieved February 23, 2015.
- Jane Levere (July 24, 2006). "Football Calls, and Reebok Responds". The New York Times. Retrieved September 28, 2013.
- "adidas to become Official Outfitter of the CFL".
- Terry Lefton (February 23, 2004). "Reebok adds rights for MLB to its deals with NFL and NBA". Sports Business Journal. Street and Smith's Sports Group. Retrieved September 29, 2013.
- Josh Kosman; Larry Brooks (February 1, 2014). "Adidas may distance Reebok from NHL". New York Post. Retrieved March 23, 2015.
- Braden Galea (May 14, 2011). "Chivas Guadalajara agree deal with Adidas". Football Shirts News. Retrieved March 23, 2015.
- "São Paulo Football Club Signs With Penalty For More Than $17M". Sports Business Daily. January 4, 2013. Retrieved March 23, 2015.
- Shaun Al-Shatti (December 2, 2014). "UFC inks exclusive deal with Reebok, uniform program to roll out July 2015". Retrieved December 2, 2014.
- "Reebok signs a deal with A-League".
- David Kent (April 24, 2014). "Bolton to rename ground the 'Macron Stadium' this summer as part of deal". Daily Mail Online. Retrieved March 23, 2015.
- "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
- Paul Gorst (April 24, 2014). "Bolton to change stadium name to Macron Stadium – but where does it rank in the worst arena names?". Daily Mirror. Retrieved March 23, 2015.
- Marc Ambasna Jones (September 19, 1997). "Lucky Goldstar shuns Welsh RFU sponsorship". ZDNet. Retrieved March 23, 2015.
- "Reebok Still in the Game". Soccer Bible. April 27, 2011. Retrieved March 23, 2015.
- "Announcement of Shevchenko signs a deal with Rbk".
- "Andriy Shevchenko of Chelsea and Ukraine arrives via the Thames". Getty Images. Retrieved March 23, 2015.
- "Reebok Running Squad – Reebok Ambassador, Gautam Gambhir to flag off first RRS meet in the city". LiveMango. Retrieved 2011-09-20.
- "Reebok launches IPL merchandise". IndianTelevision.com. April 11, 2012. Retrieved March 23, 2015.
- "Reebok". Retrieved 2012-05-24.[dead link]
- "Enforcement Directorate books Reebok for retail sale in India". 18 July 2012.
- Vidhi Choudhary (17 July 2013). "Two main accused in Reebok case granted bail". Live Mint and the Wall Street Journal. Retrieved 7 December 2013.
- Kurt Badenhausen (18 June 2012). "The World's 100 Highest-Paid Athletes". Forbes. Forbes.com LLC™. Retrieved 7 December 2013.
- "S.Carter the fastest selling Reebok shoe".
- Mark Jewell (February 14, 2006). "Reebok's walk on wild side draws youngsters, critics". Boston.com. Retrieved March 23, 2015.
- Greg Lindsay (September 1, 2004). "The Rebirth of Cool". CNN Money. Retrieved March 23, 2015.
- "Reebok athletes" - Reebok official site, Retrieved 28 February 2013
- Steve Seepersaud. "5 Of The Biggest Athlete Endorsement Deals". Askmen.com. Retrieved 2013-06-06.
- sacramento. ""From Allen Iverson To Isaiah Thomas, Reebok Banking Big On Kings' IT Factor", 21 August 2012". Aroyalpain.com. Retrieved 2013-06-06.
- 2015 Elvis Evora Photos - Standard Life Team GB Men v Portugal - Basketball, Zimbio.com, Retrieved 8 July 2016.
- "Lot 491: JEFF FENECH FIGHT WORN TRUNKS". Lelands.com. 2003-12-04. Retrieved 2013-06-06.
- Imbo, William (July 21, 2014) "Rich Froning Signs Landmark Contract with Reebok", Boxlifemagazine.com.
- "Reebok agreements with USA professional leagues". Corporate.reebok.com. Retrieved 2011-05-06.
- ""PHPA Announces Partnership with Reebok-CCM Hockey", PHPA website, 26 February 2013". Phpa.com. 2013-02-26. Retrieved 2013-06-06.
- "ECHL, Reebok Hockey Continue Partnership", 17 October 2012[dead link]
- "CHL, Reebok Hockey Continue Partnership", 7 March 2013 Archived January 20, 2013, at the Wayback Machine.
- "Reebok and NLL extend partnership". Nll.com. Retrieved 2011-05-06.
- "Four days before UFC Fight Night 59, McGregor announces: 'Congratulations, Reebok' ", MMAJunkie.com. January 14, 2015.
- Guilherme Cruz (March 4, 2016). "Jose Aldo, three others sign with Reebok". MMA Fighting.
- MMAjunkie Staff (December 16, 2014). "Reebok announces partnership with UFC champs Jon Jones and Ronda Rousey". USA Today Sports.
- MMAjunkie Staff (June 25, 2015). "UFC champ Joanna Jedrzejczyk is latest to sign Reebok endorsement deal". USA Today Sports.
- Becker, Dana (January 30, 2014) "WSOF Champion Georgi Karakhanyan Signs Endorsement Deal With Reebok", Fightline.com
|Wikimedia Commons has media related to Reebok International Limited.|