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Type of businessPrivately held company
Type of site
Self publishing services
Available inEnglish
FoundedSummer 2014
HeadquartersLondon, U.K.
Country of originUnited Kingdom
Area servedWorldwide
Founder(s)Emmanuel Nataf
Ricardo Fayet
Vincent Durand
Matt Cobb[1]
ServicesDiscovery (author promotion)
Book Editor (manuscript preparation)
Reedsy Learning
Employees20-25 (2020)[2]
Current statusActive

Reedsy is a British startup online author services firm based in London which serves as a bridge uniting authors and publishing freelancers in the self publishing industry.[3][4][5][6][7] While it serves primarily as a clearing house for top publishing talent,[8] the firm has expanded to offer a variety of tools and services for would-be authors.

While the firm is headquartered in London,[9] it is "completely officeless" such that its staff is physically distributed in different locations, and conducts business entirely on computers via cloud computing.[10][11] In 2019 the firm had a staff of 25, and had 150,000 authors in its community and 1,500 freelancers, including editors and designers and marketers and ghostwriters.[12] To run the business without a fixed office requires internal discipline and transparency, according to a report in TechCrunch magazine.[7] The firm believes in the benefits of self-publishing in that it "brings more diverse books to readers and allows authors to write for countless niches that no publisher would ever care about".[13]

We'd like to become the backbone of the industry, helping authors and publishers produce beautiful high-quality books. We will build on our experience designing curated communities to create more tools for authors to find their audience.

— Co-founder Emmanuel Nataf, 2015[14]

Vetting professional freelancers[edit]

A chief task of the firm is to vet the credentials of publishing industry professional freelancers.[15][16] These freelancers are not salaried employees but rather they work on a project basis with authors. They vet story editors, cover designers, ghost writers,[17] marketing strategists and other freelancers, by verifying their previous work experience for mainstream publishers as well as examining their overall track record in the publishing industry.[18][19][20] Further, they monitor the interactions between freelancers and their author clients. While the firm gets applications from many freelancers, they only accept a few, and they allow "only the publishing world's elite" to list with their service, according to a report in Fast Company magazine.[21] According to co-founder Emmanuel Nataf, from 2014 to 2015, Reedsy initially received over 7000 applications from professionals in the publishing industry, and selected 300 designers, editors and marketers between 2014 and 2015.[14] According to one estimate, 95% of Reedsy's freelancers worked in the past for one of the Big Five publishers.[22][23] For example, when the established publishing house Macmillan laid off three senior executives in April of 2020, two of them began freelancing with Reedsy soon thereafter.[24] But the process works both ways; some professional freelancers at Reedsy have returned to work in the world of corporate publishing.[25] Reedsy freelancers have worked with top writers such as Ken Follett, Neil Gaiman, George R. R. Martin, Stephen King and Jodi Picoult.[14] In addition to vetting freelancers, the firm verifies the credentials of writing contests to help writers avoid wasting time with fake contests and prizes.[26] Reedsy keeps track of writing contests, updating its lists frequently, and provides writers with details such as the prize amounts, entry fees, and deadlines.[27]

Educational services[edit]

Reedsy offers tools and services of an educational nature to assist authors. The courses are primarily targeted toward writers new to publishing.[28] There are training courses to help authors navigate the self-publishing process.[29][30][31] There are detailed explanations of how to do a book proposal.[32] Reedsy's Learning series approach is not to use a whiteboard or podcasts or a textbook, but rather to offer serialized short courses, each about five minutes in length, delivered to a writer's email inbox every day for ten days.[28] Some courses offered are Self-publishing 101, Book Marketing 101, Facebook Ads for Authors and All you Need to Know About Amazon Algorithms.[28] The firm host webinars to help authors with such issues as improving a story's pacing.[33] The platform offers 30+ free online courses to help authors with book development.[31][19]


Reedsy offers online software tools to help authors convert their manuscripts to files suitable for publishing purposes. Reedsy's free Book Editor is an online word processor geared to publishing.[34][35][36][31] Writers can write their book using this software; when finished, it is easy to export the completed manuscript to a proper format for publishing such as PDF, ePub, or Mobi.[34][37][18][31] The software permits collaboration at every step of the writing process,[38] and it formats the writer's manuscript in publishable format while writing in real-time.[37] Since 2015, writer Jen Glantz has written five books using Reedsy's software to edit and format her books.[39]

An original Reedsy online tool is its Plot Generator: the user chooses a genre, such as drama or fantasy or mystery or romance of science fiction, then the tool automatically generates ideas for a protagonist, secondary character, plot and even a plot twist; if a user likes a particular idea, he or she can keep it while shuffling the remaining combinations around, as a creative way to generate ideas.[40]

Author promotion services[edit]

A continuing struggle for indie authors is how to promote their self-published books.[41] There have been many book public relations sites and marketing firms that often don't deliver as they promise.[41] Initially, to help authors promote their self-published works, Reedsy offered suggestions from professional book marketers in the form of blog posts, emails, Learning Courses, and live web content that the firm dubbed Reedsy Live Sessions.[13]

Reedsy's Discovery platform became available to authors in 2019.[42][13][42] It offers users a web page to help them promote their books on the site.[43][31] It is Reedsy's alternative to Goodreads.[42] The intent is to offer affordability and credibility to authors' marketing efforts.[41] The sales page for promoted books includes a "buy button".[41] Vetted reviewers can download a free copy and write a review.[41] For $50, writers can submit their soon-to-be-published works to elicit reviews and hype about a month before their book launch day.[42][13] The service depends on computer algorithms as well as human curation to select which books to emphasize on their site.[13] For an author, publicity from the site could lead to greater exposure and the possibility of getting favorable reviews of their books.[13]

The interface[edit]

Users interface with the Reedsy site by browsing through freelancer profiles.[19] Typically an author can request free quotes from freelancers, and if an official collaboration agreement is made, Reedsy reveals contact information to connect them.[19] A tentative contract, reached by both parties, specifies how much the author will pay the freelancer, and what work will be performed. Reedsy takes a 20% cut of each contract, 10% from the author, 10% from the freelancer.[44] The firm offers a satisfaction guarantee, so conceivably a dissatisfied customer could request another freelancer if the initial effort was deemed unsatisfactory.[19] Subsequent collaboration between the author and the freelancer, such as editing and formatting, can be handled entirely through Reedsy's website.[45]

Some authors who have entered and won a Reedsy writing contest can use that to jumpstart a career as a writer; for example, Joshua Insole won the writing contest twice and is now working as a writer full-time.[46] Some writers start up their own presses; for example, Theresa Batalogianis began Cnoc Máirtín Press and hired freelancers to help with copyediting and graphic art.[47] In some cases, authors, working with traditional publishing houses, have grown frustrated with a lack of marketing support; for example, Greg White complained when his publisher forgot to ship copies of his book to his launch party, so White went to a Reedsy freelancer to help him redesign his book.[48]


According to statistics compiled by the firm, the average cost for copyediting a 60,000 word manuscript was $1020, proofreading was $540, and cover design was $700.[49] Hiring a ghostwriter to write a complete book from scratch could cost $20,000 to $30,000 per book, and $40,000 to $60,000 to hire a more experienced ghostwriter.[19] One account suggested that hiring a freelancer through Reedsy could be relatively expensive and that there were less expensive services available.[19]


Reedsy's primary direct competitor in the self-publishing services field is New York-based Bibliocrunch, which offers similar services.[23][50] An indirect competitor is the emerging Internet juggernaut Wattpad which is a global storytelling social platform, which uses reader feedback to hone stories which then get developed into books and movies; instead of linking up authors and freelance professionals to craft books, as Reedsy does, Wattpad develops stories with reader feedback in the online community, and highly rated stories, which attract much attention from readers, can then be picked up by large publishers such as Macmillan.[51]


Co-founder Emmanuel Nataf was a business student at the Rouen Business School, and he moonlighted as a management consultant.[14] While reading his Kindle, he saw an opportunity to use technology to help publishing professionals work as freelancers while helping fledgling authors navigate the self-publishing world.[14] He wanted authors to have the same level of quality that writers get from their affiliations with traditional publishing houses.[14] He credited Amazon for disrupting the publishing industry, and enabling firms like Reedsy to exist.[14]

In 2014 Nataf partnered with Ricardo Fayet and Vincent Durand and Matthew Cobb to start the company in London. The fledgling firm received funding from Seedcamp,[9] with an initial funding of $1.25 million.[12] Self publishing was expanding at a rapid pace, and yet it was difficult for authors to find qualified assistants to help them get their books in good shape, as well as learn what to do; so the firm became an online platform to not only connect authors with freelancers but to help authors learn about self publishing, and to help them promote their self-published books.[31] The firm expanded; in 2016, the Reedsy community included approximately 20,000 authors and 500 freelancers.[52] By December of 2016, Reedsy had shepherded 1,300 books into the world.[53] In 2019, there were approximately 150,000 authors in the community and 1,500 freelancers.[12] During its first five year period, according to Reedsy, authors seeking marketing guidance from Reedsy have numbered in the tens of thousands.[13] The firm has experienced rapid growth.[8] Self-publishing has become respectable; as one writer put it:

Five years ago, self-publishing was a scar. Now it’s a tattoo.

— Author Greg White in 2016.[48]

Reedsy has been active in promoting itself within the publishing industry. For instance, it publishes best-of lists, such as its "115 best books of all time" list.[54] It recently published its Top Ten list of Christmas stories.[55] In some respects, the firm is assuming the role of a major player in the publishing world, by recognizing literary magazines such as Bard College's magazine entitled Conjunctions.[56]

In the last two decades, despite the explosive growth in self publishing,[8] there has been a precipitous drop in income for writers in general; a survey in 2019 by the Authors Guild found that income for American authors from 2009 to 2017 dropped 42%.[57] While income for self-published authors doubled since 2013, their income levels were 58% lower than those of traditionally published authors.[57]

External links[edit]


  1. ^ "We are Reedsy! | Reedsy". Reedsy. Retrieved September 23, 2020.
  2. ^ "Meet our team". Reedsy. Retrieved September 23, 2020.
  3. ^ "Reedsy Releases Report on Freelancers in Book Publishing". Retrieved 2017-11-14.
  4. ^ Dillet, Romain. "Reedsy now lets you print your book on Blurb in no time". TechCrunch. Retrieved 2017-11-14.
  5. ^ Baddeley, Anna (2015-05-18). "Reedsy could offer self-published authors a professional edge". The Guardian. ISSN 0261-3077. Retrieved 2017-11-14.
  6. ^ Shaw, Dougal (2016-02-09). "Is self-publishing coming of age in the digital world?". BBC News. Retrieved 2019-07-02. New companies like Reedsy offer services like proofreading, cover illustration and marketing to support people taking the self-publishing route...
  7. ^ a b Dillet, Romain (2020-03-18). "Manage remote teams with a transparent culture". Tech Crunch magazine. Retrieved 2021-03-07. ... Managing a remote team takes discipline. ... Reedsy ... foster information transparency....
  8. ^ a b c Birmingham, John (2017-07-17). "Cover Story: The Quiet Catastrophe, Then Reinvention Of Book Publishing". Which-50 magazine. Retrieved 2021-03-07. growth in publishing is explosive ... fast-growing start ups like, which provides a clearing house for the best editorial, production and marketing talent the Big Five cast out after 2008....
  9. ^ a b Dillet, Romain. "Reedsy Launches Its Marketplace For Indie Authors To Unbundle Traditional Publishing Houses". TechCrunch. Retrieved 2017-11-14.
  10. ^ Bennett, Madeline (2017-11-09). "How collaborative tools and cloud computing help firms' success". The Telegraph. ISSN 0307-1235. Retrieved 2017-11-14.
  11. ^ Everett, Cath (2017-08-23). "Could an organisation work on a completely remote basis?". Personnel Today. Retrieved 2019-07-02.
  12. ^ a b c Pofeldt, Elaine (2019-03-04). "New Platform Connects Self-Published Authors With Readers". Forbes magazine. Retrieved 2019-07-03. ...Reedsy ... now includes 150,000 authors in its community, as well as 1,500 editors, designers, marketers and ghostwriters. ... initially funded with about $1.25 million raised .... has grown to a team of 25....
  13. ^ a b c d e f g Flatt, Molly (2019-03-06). "The inside story behind Reedsy's new Discovery platform". The Bookseller magazine. Retrieved 2021-03-07. Since we started Reedsy, tens of thousands of authors have come to us ... we were frustrated that traditional media ignored the indie world ... How will the Discovery algorithm/ ranking work? It will be a mix of human curation and algorithms ... Reedsy Discovery will cost $50 for authors at launch...
  14. ^ a b c d e f g Flatt, Molly (2015-10-29). "BookTech Showcase: Reedsy". The Bookseller magazine. Retrieved 2021-03-07. ... Reedsy is being adopted by a growing number of authors and publishers each day, so it seems our efforts are paying off.”
  15. ^ Landry, Steve (2021-02-24). "A Complete Guide To Self-Publishing A Book On A Budget". Nerds Magazine. Retrieved 2021-03-07. ... thousands of editors online ... Marketplaces like Reedsy and Upwork let you filter your search to find vetted freelancers with reviews ...
  16. ^ KRISTOF, KATHY (2020-03-27). "Here are remote jobs that could keep you working through the coronavirus era". Retrieved 2021-03-07. ...If you have experience editing books or manuscripts for content or errors, you may be able to make decent money editing for Reedsy. This platform primarily works with self-published authors who need advice and copy editing.
  17. ^ Max, Tucker (2016-09-09). "The Entrepreneur's Complete Guide to Ghostwriting". Entrepreneur magazine. Retrieved 2019-07-02.
  18. ^ a b Dillet, Romain. "Reedsy Launches Book Editor To Seamlessly Turn Your Draft Into A Book". TechCrunch. Retrieved 2017-11-14.
  19. ^ a b c d e f g Sanchez, Dana (February 11, 2021). "7 Self-Publishing Book Resources For Aspiring Authors". Retrieved 2021-03-07. ... Reedsy ... It connects authors with freelancers for just about every step of the publishing process...
  20. ^ Clawson, Trevor (2019-08-28). "Brought To Book - Can Platform Tech Help Us All To Tell Our Life Stories?". Retrieved 2021-03-07. Some - such as Reedsy - provide ghostwriters.
  21. ^ Reader, Ruth (2017-09-19). "You Can't Gig With Us: Why The Freelance Economy Is Getting More Cliquey". Fast Company magazine. Retrieved 2019-07-02.
  22. ^ Anderson, Porter (2017-08-18). "What Are Book Cover Designers and Editors Earning? The Freelance Reality". Publishing Perspectives magazine. Retrieved 2019-07-02. Ninety-five percent of freelance pros at Reedsy Marketplace have worked for the Big Five...
  23. ^ a b Funkhouser, Tori (2016-02-02). "How publishing startups use tech tactics to thrive in the digital era". Tech Republic magazine. Retrieved 2021-03-07. Startups Bibliocrunch and Reedsy ... These companies pair writers seeking to self-publish their books with professional editors schooled in the biz...
  24. ^ "Layoffs at Macmillan and Tor". Locus magazine. 2020-04-20. Retrieved 2021-03-07. ...Macmillan ... has instituted layoffs company-wide ... All three Tor editors are working freelance now. Details at,, and
  25. ^ Writer, Staff (2020-12-01). "Children's Job Moves: November 2020". Publishers Weekly. Retrieved 2021-03-07. ...And Danielle Collins has joined as administrative assistant, Beach Lane Books and Paula Wiseman Books; she was formerly a freelance editor at Reedsy....
  26. ^ "Search for writing contests in your genre". Reedsy. January 2018. Retrieved 16 January 2018. ... Discover the finest writing contests of 2018 for fiction and non-fiction authors of short stories, poetry, essays and more. Updated weekly, these contests are vetted by Reedsy to weed out the scammers and time-wasters....
  27. ^ Martin, Audrey (2020-07-18). "5 Creative Ways For Aspiring Authors To Build A Fan Base". Study Breaks magazine. Retrieved 2021-03-07. ...Online Contests ... Reedsy has a comprehensive list of contests to enter that are updated constantly and can be sorted by prize, entry fee and deadline.
  28. ^ a b c Kozlowski, Michael (2016-10-13). "Reedsy Learning is a series of online courses for indie authors". Good E Reader magazine. Retrieved 2021-03-07. Reedsy ... new learning platform ... in short 5-minute lessons each day...
  29. ^ Chhabra, Esha. "London Startup Uses Technology To Open Up The World Of Book Publishing". Forbes. Retrieved 2017-11-14.
  30. ^ Reid, Calvin. "Reedsy Debuts Skills Market, Plans Curated Imprint". Publishers Weekly. Retrieved 2019-07-02.
  31. ^ a b c d e f Staff writer (2019). "A new platform to help writers and publishing professionals come together to create beautiful books". European Commission -- Cordis. Retrieved 2019-07-03.
  32. ^ Wong, Kristin (2018-12-10). "How to Finally Write Your Nonfiction Book: No, it will not be easy. Yes, it will be rewarding (Eventually.)". The New York Times. Retrieved 2021-03-07. ...For example, the publishing platform Reedsy includes detailed explanations of what’s included in a book proposal on their blog...
  33. ^ Bierhaus, Anna (2021-01-06). "Pacing: How To Write An Addictive Page-Turne". KPBS. Retrieved 2021-03-07. ... Reedsy Live webinar, literary agent Anna Bierhaus will show you how to improve your story's pacing ...
  34. ^ a b NANOU, ELECTRA (2020-12-09). "How to Use the Reedsy Book Editor to Write and Publish Your Book: Apart from a space to type out your narrative, you get tools that transform it according to publishing industry standards". Make Use Of magazine. Retrieved 2021-03-07. ...Reedsy’s app is tailored towards authors intending to publish.... convert it for free into whatever format you need....choose the right file type: PDF, ePub, or Mobi........
  35. ^ Reid, Calvin (2016-02-26). "Reedsy Grows, Launches Online Book Editor Tool". Publishers Weekly. Retrieved 2019-07-02.
  36. ^ Nelson, Olivia (2019-05-06). "The Best Software for Writers 2019". University Magazine. Retrieved 2019-07-02.
  37. ^ a b Agarwal, Nitin (2020-02-10). "Nine tools every aspiring writer needs to have in 2020". PC Tablet magazine. Retrieved 2021-03-07. Reedsy Book Editor – FREE ... Reedsy does exactly that ... automatically format your book while you write real-time....export your manuscript to print-ready PDF or EPUB.
  38. ^ Dilworth, Dianna (2016-02-16). "Reedsy Debuts Digital Book Editing Tool". Galley Cat magazine. Retrieved 2021-03-07. Tech startup Reedsy has released the first version of its digital book editor tool which is aimed at self-published authors. The Reedsy Book Editor, is designed for all aspects of book creation including: collaborative writing, editing, designing and publishing.
  39. ^ Glantz, Jen. "I've made thousands of dollars a month in passive income for the past 5 years: Here's how". CNBC. Retrieved 2021-03-07. When I got laid off from my job in 2015... I’ve written five of these ... I use free programs like Reedsy and Canva to format the books so that they look professional ...
  40. ^ Rowan, Lisa (2019-11-02). "Where To Get Ideas For Your NaNoWriMo Project". Lifehacker Australia magazine. Retrieved 2021-03-07. ...Self-publishing platform Reedy’s new plot generator ...The best part of this generator is that you can lock any generated field once you like what’s been generated, then continue to shuffle the rest until you’re satisfied.....
  41. ^ a b c d e Pilkington, Mercy (2019-03-04). "Reedsy Launches Book Discovery Platform for Indie Authors". Retrieved 2021-03-07. ... Award-winning indie promotion platform Reedsy does appear to be offering both affordability and credibility with its newly launched Reedsy Discovery... The sales page for each book contains buy buttons that link to the author’s chosen sales channels....
  42. ^ a b c d NANOU, ELECTRA (2020-11-15). "How to Make the Most of Reedsy Discovery as an Author: Learn how to attract more readers and promote your books with Reedsy Discovery". Make Use Of magazine. Retrieved 2021-03-07. ... Discovery ... place for writers to showcase and promote their works ... For $50, you can submit your digital manuscript at least a month before its launch to get reviews and build some hype...
  43. ^ Dillet, Romain. "Reedsy Launches Behance-Like Profiles To Let Authors Showcase Their Books". TechCrunch. Retrieved 2019-07-02.
  44. ^ "How Much Does It Cost". Reedsy. August 2019. Retrieved 24 August 2019. To operate, Reedsy charges a 20% commission fee on collaborations. This fee is shared between professionals (10%) and clients (10%)...
  45. ^ Inghum, Edmund (2015-09-21). "It's Time To Rethink How We Create And Publish Books: Reedsy Founder Explains How". Forbes magazine. Retrieved 2019-07-02. Only 300 professional freelancers have been accepted onto Reedsy’s platform despite the team having received more than seven thousand applications ... Reedsy allows authors to request quotes from professional editors, designers and marketers for free...
  46. ^ Crawford, Ross (2020-07-29). "Redditch writer Joshua aims to set pulses racing with first book". Redditch Standard. Retrieved 2021-03-07. FORMER Redditch resident Joshua Insole has published his first book featuring more than 40 horror and sci fi short stories. Joshua, from Hunt End and a former pupil at The Vaynor School and Kingsley College, is a two times winner of the Reedsy Writing Contest and is now working as a full time writer.
  47. ^ Brighton, Prudence (2019-12-25). "Lowell's Acre in the '70s sets tone for new book". The Lowell Sun. Retrieved 2021-03-07. ... She hired a copy editor and a graphic artist through Reedsy. The artist produced her book cover.
  48. ^ a b Angel, Karen (2016-05-26). "It's a Writer's Market: Digital platforms have emerged to serve midlist authors". Bloomberg Businessweek. Retrieved 2021-03-07. For Greg White, the last straw came when his publisher forgot to ship copies of his book ... he turned to the editorial marketplace Reedsy to redesign The Pink Marine ... “Five years ago, self-publishing was a scar,” White says. “Now it’s a tattoo.”...
  49. ^ Conrad, Kathryn M. (2017-01-01). "Public Libraries as Publishers: Critical Opportunity". Journal of Electronic Publishing. Retrieved 2019-07-02. The average costs of copyediting and proofreading for a 60,000 word manuscript were $1020 and $540 respectively, and the average cost of a professional cover design was $700...
  50. ^ Funkhouser, Tori (2016-02-02). "How publishing startups use tech tactics to thrive in the digital era". Tech Republic. Retrieved 2019-07-02.
  51. ^ Rowe, Adam (2019-06-24). "Wattpad Just Launched A New Publishing Division, Wattpad Books". Retrieved 2021-03-07. The global storytelling social platform and entertainment company Wattpad today launched a new publishing division ... Similar writing social platforms like Reedsy, Sweek and Tablo have pivoted to some form of book publishing ...
  52. ^ Pofeldt, Elaine. "This Startup Aims To Take The Pain Out Of DIY Publishing". Forbes. Retrieved 2017-11-14.
  53. ^ ALSEVER, JENNIFER (2016-12-30). "The Kindle Effect". Fortune magazine. Retrieved 2021-03-07. ... Reedsy takes a 10% cut of each contract ... so far clients have ushered 1,300 new books to life...
  54. ^ "The 115 Best Books of All Time According to Reedsy". Book Trib magazine. 2020-06-12. Retrieved 2021-03-07. 1. The Story of Sinuhe by Unknown (c. 1800 BC) ... 2. Epic of Gilgamesh by Sin-liqe-unninni (c. 1700 BC) ... 3. The Odyssey by Homer (c. 700 BC) ... 4. Aesop’s Fables by Aesop (c. 500 BC) ... 5. Oedipus the King by Sophocles (430 BC)
  55. ^ Gaul, Alma (2020-12-20). "10 top Christmas stories". Quad City Times. Retrieved 2021-03-07. ... 10 top Christmas stories, from the website ....
  56. ^ Primoff, Mark (2021-02-08). "Bard College's Award-Winning Literary Magazine Conjunctions Celebrates the Launch of Its Latest Issue with a Zoom Reading and Performance by Contributors on February 26". Bard News. Retrieved 2021-03-07. ... “Every issue of Conjunctions ... Named a “Top Literary Magazine 2019” by Reedsy, ...
  57. ^ a b Writer, Staff (2019-01-08). "Authors Guild Survey Shows Drastic 42 Percent Decline in Authors Earnings in Last Decade". Businesswire. Retrieved 2021-03-07. ...The Authors Guild surveyed its membership and the members of 14 other writers organizations in 2018, receiving detailed responses from 5,067 authors....