Regal Entertainment Group
|Traded as||NYSE: RGC|
(President and COO)
|Revenue||US$2.682 billion (2011)|
|US$43.4 million (2011)|
Regal Entertainment Group, abbreviated REG, is an American movie theater chain headquartered in Knoxville, Tennessee. Regal operates the largest and most geographically diverse theater circuit in the United States, consisting of 7,334 screens in 588 locations in 44 states along with Guam, Saipan, American Samoa, Grand Cayman, and the District of Columbia, as of September 2013. The three main theatre brands operated by Regal Entertainment Group are Regal Cinemas, Edwards Theatres, and United Artists Theatres.
These chains retain their exterior signage, but most indoor branding (popcorn bags, policy trailers) uses the Regal Entertainment Group name and logo. Where applicable, the REG logo is used alongside the three individual brands. Most new cinema construction uses the Regal Cinemas name, although Regal has built new Edwards locations in California and Idaho. Regal has acquired several smaller chains since this merger; these, however, have been rebranded as Regal Cinemas, and also includes private rooms for birthday parties.
History before 2000
Regal Cinemas was established in 1989 in Knoxville, Tennessee, with Mike Campbell as CEO. Regal began to grow at a rapid pace, opening larger cinemas in suburban areas. Many of these contained a "premium" café (later called Cafe Del Moro) and a more upscale look than theaters of the time.
Regal Cinemas embarked on an aggressive expansion throughout the decade, swallowing up smaller chains as well as building new, more modern multiplexes. Its largest acquisition during this original period was the 1998 combination of it and Act III Theatres, although it had acquired some smaller chains as well in the mid-1990s, including the original Cobb Theatres, RC Theatres, and Cleveland-based National Theatre Corp.
By 2001, Regal was overextended like many other cinema chains, and went into Chapter 11 bankruptcy. It became the namesake for the theater chain in which it would be merged into with the Edwards and United Artists chains. The chain's famous "Regal Roller Coaster" policy trailer, which was shown before every movie shown from the mid-1990s to the fall of 2003, was revived in 2011.
United Artists Theaters
United Artists Theaters (established in 1924) has its roots in the movie studio of the same name founded by Douglas Fairbanks, Mary Pickford, Charlie Chaplin, and D. W. Griffith, but legally has always been separate from it. Joseph Schenck was brought in to become UA's president in 1924; as part of the deal, Schenck entered into a partnership with Chaplin and Pickford to buy and construct theatres using UA's name. Over time, the chain became separate from the studio and by the 1970s was part of a larger company, United Artists Communications.
United Artists Theaters was purchased in the late 1940s by the Naify Brothers, who owned theatres in the San Francisco Bay Area. Their company up to this time was called Golden State Theatres. About this time they also acquired the San Francisco Theatres owned by Samuel H Levin. These theatres were the Balboa, Alexandria, Coliseum, Vogue Metro, the Harding, and Coronet, which was opened in 1949. In 1988 UA bought the Philadelphia-based Sameric chain of about 30 locations in PA, NJ, and DE. The UA Theatres main office was in San Francisco until 1988 when it was sold to TCI. Thereafter, it was relocated to Englewood, CO.
UAC was an early pioneer in cable television, and aggressively bought smaller regional systems. By the end of the 1980s, John Malone's Tele-Communications, Inc. was majority owner; on June 8, 1991, it purchased the remainder of the company. Then on February 19, 1992, TCI sold the theatre chain in a leveraged buyout led by Merrill Lynch Capital Partners Inc and UA management.
Edwards Theatres was a family-owned chain in California, started in 1930 by William James Edwards Jr. It became one of California's best-known and most popular theater chains, and by Edwards' death in 1997, operated about 90 locations with 560 screens.
His son, W. James Edwards III, became president and announced an ambitious expansion plan that would nearly double the company's screen count. The expansion plan gave Edwards a crushing debt load, and in 2000 it filed for bankruptcy.
History after 2002
When all three chains went into bankruptcy, investor Philip Anschutz bought substantial investments in all three companies, becoming majority owner. In March 2002, Anschutz announced plans to consolidate all three of his theatre holdings under a new parent company, Regal Entertainment Group. Regal's Mike Campbell and UA's Kurt Hall were named co-CEOs, with Campbell overseeing the theatre operations from Regal Cinemas' headquarters in Knoxville, and Kurt Hall heading up a new subsidiary, Regal Cinemedia, from the UA offices in Centennial, Colorado. The Edwards corporate offices were closed.
Regal and United Artists had attempted to merge before, in 1998, using a similar method. Investment firms Kohlberg Kravis Roberts and Hicks, Muse, Tate & Furst announced plans to acquire Regal, then merge it with UA (which would be bought by Hicks, Muse) and Act III (controlled by KKR), with the new company using the Regal Cinemas name. UA eventually dropped out of the merger, but the merger between Regal and Act III went through.
As Regal consolidated the three chains, CineMedia began work on a new digital distribution system to provide a new "preshow", replacing the slides and film advertisements with digital content. NBC and Turner Broadcasting were among the first to sign on to provide content for the venture, and the preshow, dubbed "The 2wenty", went online in February 2003; this pre-film preshow is now known as "Regal FirstLook". The new distribution system was also meant to be used for special events such as concerts. Regal CineMedia merged with AMC Theatres' National Cinema Network in 2005 to form National CineMedia. In effect, this was a takeover of NCN by Regal CineMedia, as Kurt Hall stayed on as CEO and AMC adopted Regal's preshow. Regal owned 50% of the new company before it went public.
Since the 2002 formation of REG, it has acquired several smaller chains. In April 2005, Eastern Federal, which was a fairly prominent theatre company in the Southeastern United States, was brought into the Regal family. It acquired San Ramon, California–based Signature Theatres from Phil Harris on September 30, 2004, and took over the US assets of Hoyts Cinemas in 2004. Unlike the merger with UA and Edwards, Regal has rebranded all of these theatres as Regal Cinemas.
In 2007, REG opened its first all digital projection theatre in Henderson, Nevada, the Fiesta Henderson Stadium 12. Fandango was sold by Regal to Comcast in 2007.
Regal Entertainment Group completed acquisition of Consolidated Theatres on May 1, 2008. In the transaction, Regal acquired Consolidated's 28 theaters and 400 screens for $210 million. Consolidated's concentrations of theatres in the Mid-Atlantic states of Maryland, Virginia, Tennessee, Georgia and North and South Carolina overlapped in some places with Regal's. As of a condition of approval of the merger, the United States Department of Justice required that Regal divest itself of several theaters in areas where it would have a monopoly. Regal agreed to sell off four theaters in the Asheville, Charlotte and Raleigh, North Carolina markets, but a large number of theaters still remains in all three markets..
In April 2010, Regal launched Regal Premium Experience (RPX), an upgraded theater format. Each RPX theater features a 60-foot screen, dual 30K lumen digital projectors, a 7.1 sound system, a Dolby Atmos sound system or an Auro 11.1 sound system. and leather seats with headrests. Both digital 2D and RealD 3D films can be screened. As of August 2012, there were 28 operating RPX locations, with more announced.
In June 2011, after posting a loss for the first quarter, Regal began downsizing its theater employees by removing managers from projection and replacing them with lower paid floor staff. This move allowed Regal to lay off part-time managers across the country and forcibly demote many full-time managers to part-time. As theaters converted to all digital automated screens, Regal also removed projectionists altogether. This focus on "cost control" helped the company post better than expected profits for the 3rd quarter of that year.
In February 2013, Regal agreed to purchase Hollywood Theaters, a nationwide chain of 46 theaters that operated from Portland, Oregon. The sale was closed on April 1, 2013.
The Regal Foundation was organized in 2003 by Regal Entertainment Group in order to engage in charitable activities directly and by providing funds to other charitable organizations. The Regal Foundation holds a large in-theater donation drive during the summer months of the year known as "Stars of Hope". During this event patrons can donate $1 to the Regal Foundation. The names of donors are written on individual stars and posted on a "wall of fame" visible in that patron's respective theater.
Summer Movie Express
Every summer, the Regal Entertainment Group host the Summer Movie Express. Admission to the Summer Movie Express is only $1. Tickets available for purchase at the box office and all movies start Tuesdays & Wednesdays at 10:00 am. A portion of the proceeds goes to the Will Rogers Institute.
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- Nick Bona (9 April 2010). "Knoxville-based Regal announces new RPX theaters". WVLT. Grey Television Story ID: 90333319. Retrieved 2 July 2011.
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- "Regal Entertainment Group Corporate: Community Affairs". Regal Entertainment Group. Retrieved 2008-07-07.
- "Regal Summer Movie Express". Regal Entertainment Group. Retrieved 1 May 2015.
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