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11 October 1942 |
|Labels||Comme des Garçons|
In 1973, she established her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique there in 1975. Starting out with women's clothes, Kawakubo added a men's line in 1978. Three years later, she started presenting her fashion lines in Paris each season, opening up a boutique in Paris in 1982.
Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments. During the 1980s, her garments were primarily in black, dark grey or white. The materials were often draped around the body and featured frayed, unfinished edges along with holes and a general asymmetrical shape. Challenging the established notions of beauty she created an uproar at her debut Paris fashion show where journalists labeled her clothes 'Hiroshima chic' amongst other things. Since the late 1980s, her colour palette has grown somewhat.
Rei likes to have input in all the various aspects of her business, rather than just focusing on clothes and accessories. She is greatly involved in graphic design, advertising, and shop interiors believing that all these things are a part of one vision and are inextricably linked. Her Aoyama, Tokyo store is known for its sloping glass facade decorated with blue dots. This was designed in collaboration between Rei and architect Future Systems and interior designer Takao Kawasaki. Rei published her own bi-annual magazine, 'Six' (standing for 'sixth sense'), in the early 1990s. It featured very little text and consisted mainly of photographs and images that she deemed inspiring. In 1996 Rei was guest editor of the high art publication Visionaire.
Rei is known to be quite reclusive and media shy, preferring her innovative creations to speak for themselves. According to Women's Wear Daily, she is a fashion icon but, during an interview, she said she does not think of herself as an icon. Her designs have inspired many other late designers like the Belgian Martin Margiela and Ann Demeulemeester, as well as Austrian designer Helmut Lang.
Junya Watanabe, Kawakubo's former apprentice, started his own line in the early 1990s and has attained much attention in the fashion business in his own right.
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- Rei Kawakubo at the Fashion Model Directory
- "Rei Kawakubo". Architecture Now! II 2. Taschen. 2002. ISBN 978-3-8228-1594-6.
- Foley, Bridget (20 December 2013). "Rei Kawakubo Speaks". WWD. Retrieved 20 December 2013.
- "Meeting of two worlds - H&M/COMME DES GARÇONS debuts today in Tokyo".